Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling sustain their performance in a highly competitive environment. Thus, this study aims re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ during COVID-19. This has also studied moderating role social media usage mediating marketing capabilities usage. Design/methodology/approach used structured questionnaire for data...

Due to the major shift in online purchasing during COVID-19 lockdown, celebrity endorsement marketing has gained traction. Concurrently, also transformed consumers' attitudes toward using eco-friendly products, such as green skincare ensure a healthier lifestyle. This study developed comprehensive framework based on stimuli-organism-response theory and parasocial interaction empirically evaluate impact of celebrities' credibility attributes interests celebrities their towards advertisements...

Purpose: The purpose of this study is to explore and identify the impact internet addictions young adults in Malaysia. There are six impacts identified, which five negative one positive impact. Design/methodology/approach: This comprised sample 200 A cross-sectional research design was used examine Internet addiction. Data were gathered based on personal administered questionnaire. Findings Originality/value: results show that excessive usages such as interpersonal problem, behavioural...

Purpose The purpose of this paper is to introduce a conceptual framework that can facilitate investigations concerning the impact marketing communication and financial consideration on relationship between customer attitude purchase intention Islamic banking products services. Design/methodology/approach This structured based extant literature; it provides review theoretical perspectives, highlights gap illustrates significance for developing framework. Findings authors identify notable...

Purpose In recent years, the usage rate of electronic money (e-money) has grown rapidly in many countries around world and is becoming widely accepted developing nations due to evolving market conditions buying patterns. This study explores determinants customers' behavioural intention (BI) actual behaviour (UB) e-money service a transition economic setting. Additionally, since there been limited research on moderating influences, this introduces perceived risk (PR) as moderator, underpinned...

Teachers have been widely acknowledged to critically influence students' learning and achievement. Nonetheless, the effects of teacher characteristics on student communication proficiency in context English as foreign language (EFL) not received adequate attention among scholars. In contrast most studies area, this article focuses teacher-student interpersonal engagements, namely teacher's personality monitoring, EFL proficiency. The purpose study is explore whether environmental factors...

Work-life balance is a crucial aspect of employee well-being and organizational effectiveness. With the rapid changes in workplace dynamics due to globalization technological advancements, boundaries between professional personal lives have become increasingly blurred. Employees are often expected manage their responsibilities while fulfilling commitments, which can lead stress, burnout, decreased productivity. This study examines work-life at S Company, small-medium enterprise Beranang,...

The global ecological crisis is driving the beverage industry toward sustainable and personalized marketing to meet consumer demand. This study integrates Big Five personality model experiential theory, constructing a chain mediation linking traits, dimensions, value (functional hedonic), green purchase intention. Using PLS-SEM on data from 688 Chinese consumers, results show that openness influences all five dimensions; extraversion affects except think; conscientiousness only agreeableness...

The high competition in retail sectors around the world has a decisive impact on selection of right price strategies for developing strong image. Therefore, this study examines effect price-related and non-price factors favourable retailer's image tandem with mediating role moderating pricing strategy shopping intention. This employed mall-intercept method collected data from 522 customers different stores Indonesia. SEM-PLS is examining conceptualized hypotheses research model. empirical...

AbstractThis study aims to empirically test a scale measure the dimensions of relationship investment. An exploratory factor analysis and reliability were conducted on sample 150 mobile phone customers, whereas confirmatory was 539 customers. The results identified 2 each for customer brand investment validated measurement items dimension. Thus, this offers sound potential use in future studies useful tool companies diagnose plan an effective engagement strategy.KEYWORDS:...

This study investigates the implementation of an interactive-intensive structured innovation and entrepreneurship bootcamp among MBA students. A descriptive was carried out immediately after students participated in bootcamp. It involved 118 postgraduate newly enrolled their studies. The results show that most participants were highly engaged program gained new skills from although conducted within a relatively short period. Specifically, qualitative feedback, they felt enhances...

Public sector organizations need to become more innovative meet growing demands for better services. Innovations enhance public efficiency. It is the speed and efficiency of that determine cost-effectiveness operations. The latter then boost national competitiveness prosperity. However, paucity studies on innovations does not afford much knowledge key determinants amplify innovation success, particularly in context a developing economy. This paper investigates how three major elements...

Early detection of depression allows rapid intervention and reduce the escalation disorder. Conventional method requires patient to seek diagnosis treatment by visiting a trained clinician. Bio-sensors technology such as automatic using speech can be used assist early for detecting remotely those who are at risk. In this research, we focus on Bahasa Malaysia language signals that recorded via subject’s personal mobile devices. Speech recordings from total 43 depressed subjects 47 healthy...

Purpose Using the stimulus–organism–response (SOR) theoretical model, this empirical research aims to examine and validate how tourists’ interactions with 360-degree virtual reality (VR) videos incorporating Web navigability visual interface design quality (stimulus) on travel websites can make tourists more engaged then satisfied (organism), which could them likely visit destinations spread electronic word of mouth (e-WOM) (response). Design/methodology/approach convenience sampling method,...

Despite extensive discussion of the concept Islamic banking, which is based on fundamental doctrines law (Shariah) and economics (prohibition interest profit-loss sharing), few studies have explored factors that potentially affect behaviour intentions among customers. This study investigates direct moderating effects communication financial customer attitudes behavioural towards banking. Data were collected from customers banks banking divisions conventional in Malaysia using online surveys....