This study explored the effect of perceived usefulness, ease use, social influence, facilitating condition, lifestyle compatibility, and trust on both intention to use an e-wallet adoption among adults by using unified theory acceptance technology (UTAUT). quantitative adopted a cross-sectional research design gather data from 501 respondents Google Form. The collected were analyzed partial least square structural equation modelling (PLS-SEM). As result, displayed significant positive...

Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine business students’ intentions purchase green vehicles. Stratified random sampling was used select study participants, data were collected through face-to-face interviews. Results revealed that environmental knowledge have a significant influence on favorable Further, association between...

The fast fashion industry has resulted in environmental degradation and resource depletion. Thus, sustainable behaviors are a growing trend for promoting sustainability. However, the industry, particularly second-hand clothing is still its infancy, especially emerging economies. By extending value-belief-norm model, this study explores impact of values (biosphere altruistic values), beliefs (ecological worldview, awareness consequences, ascription responsibility), norms (personal social...

Purpose This study aims to examine the effect of creativity and innovativeness, risk taking propensity, proactiveness autonomy on entrepreneurial competency performance among micro-enterprises in Kelantan, Malaysia. Design/methodology/approach Adopting a cross-sectional design, authors collected data from 403 micro-entrepreneurs who were registered under “Majlis Amanah Rakyat” Agama Islam dan Adat Istiadat”. Quantitative through structured interviews September 2017 December 2017. Findings...

This study probed into the impact of entrepreneurial leadership dimensions (i.e., responsibility, accountability, analytical thinking, and emotional intelligence) on performance sustainability micro-enterprises in Kelantan, Malaysia, through lens resource-based view (RBV) theory. Through implementation a cross-sectional design, data were randomly gathered from 403 micro-entrepreneurs whose names appeared list low-income households registered under “Majlis Amanah Rakyat” Kelantan Agama Islam...

Purpose This study aims to examine the effect of entrepreneurial skills, market orientation, sales orientations and networking on competency performance micro-enterprises in Kelantan, Malaysia. Design/methodology/approach Adopting a cross-sectional design, this paper collected data through structured interviews from 403 micro-entrepreneurs “Majlis Amanah Rakyat,” Kelantan Agama Islam dan Adat Istiadat,” Kelantan. Findings The findings reveal that orientation have positive competency. Then,...

The nursing profession is a much-demanded that requires the individual capacity to work under intense physical and emotional dynamics in workplace. Work related factors cause burnout need attention from scholars professionals reduce effects of among staff. This study aimed examine meditational role psychological empowerment work-life quality on experiences staff Malaysia. investigated sample 432 10 registered hospitals Selangor area have been listed Malaysian Health Tourism Council (MHTC)...

This study aimed to explore the association between GDP of various countries and progress COVID-19 vaccinations; how global pattern holds in continents, investigate spatial distribution vaccination for all countries. We have used consolidated data on from Our World Data, an open-access source. Data analysis visualization were performed R-Studio. There was a strong linear per capita income proportion people vaccinated with populations one million or more. accounts 50% variation rate across...

Social media has changed the marketing phenomenon, as firms use social to inform, impress, and retain existing consumers. empowers business generate perceived brand equity activities build notion among consumers continue using firms’ products services. The current exploratory study aimed examine effects of on (brand awareness image) repurchase intention high-tech Chinese used a cross-sectional design, final analysis was performed 477 valid responses that were collected through an online...

In order to sustain business operations during the COVID-19 pandemic, nearly all industries have adopt online technology and social media marketing activities (SMMAs). Globally, portable tech gadgets are rapidly expanding, but empirical studies on SMMAs in relation Malaysia remained scarce. Therefore, this study examined elements of their influence brand equity terms awareness (BBA) image (BBI) as well loyalty (BRL) willingness pay premium price (WPP) among Malaysian consumers users. Five...

This study investigated the mediating and moderating effects of competitive advantage access to working capital, respectively, on relationship between entrepreneurial competencies informal microenterprise economic performance in Senegal from lens resource-based view theory (RBV). Data were randomly gathered using cross-sectional research design 356 micro-entrepreneurs operating sector. The outcomes revealed that emerged as significant predictors for microenterprises Senegal. On contrary,...

Abstract Due to the outbreak of Covid-19 pandemic, Chinese university lecturers have experienced increased levels disappointment and powerlessness due changing work environment. An increasing number exhibit quiet-quitting intention, which affects their passion, teaching quality, so on. However, it is little known about how work-related factors, influence intention lecturers. Drawing on social exchange theory, this study proposes a conceptual model that investigates effects overload,...

Abstract The phenomenon of “quiet quitting” has gained significant attention globally through various platforms, raising concerns about the impact workplace stress on individuals’ personal lives and sparking social movements investigations. As number Generation Z individuals is projected to surpass millennials by 2050, understanding addressing quiet quitting behaviour this generation becomes crucial, considering their negative experiences during COVID-19 pandemic preference for a work-life...

The study examined the effect of celebrity attractiveness, trustworthiness, and cause fit on attitude toward green cosmetics. This was followed by brand awareness, associations, loyalty, perceived quality, credibility equity, including impact cosmetics equity willingness to purchase among young Chinese consumers. adopted a cross-sectional design collected quantitative data from 301 respondents using structured questionnaire, which distributed online various social media platforms. It found...

Mobile commerce is a developing phenomenon, youth worldwide utilising the platform that provides flexibility, ease, and convenience of online shopping through mobile devices. The study investigates influence service quality dimensions on perception customer satisfaction. Satisfaction in promotes revisit intention among customer. model was designed SERVQUAL, factors were adopted from information system dimensions. hypotheses tested with Jordanian adults, data collected survey January 2020 to...

This quantitative study investigates the relationships of green human resource management (GHRM) practices (e.g., training and involvement, recruitment, performance compensation, transformational leadership) on organizational culture pro-environmental behavior, moderating role social capital values. adopts a cross-sectional design collects data from 232 respondents working in top-to middle-level managerial positions medium large enterprises using questionnaire survey after obtaining list...

The objective of this study was to examine the relationship between variables value-belief-norm (VBN) theory and adoption green consumption behaviors among Chinese youth. online survey questionnaire distributed a convenience sample young consumers aged 18–35 years through platforms WJX WeChat. data collection period spanned from September December 2022. analysis involved total 1074 participants, statistical technique employed partial least squares structural equation modeling (PLS-SEM) using...

Due to the major shift in online purchasing during COVID-19 lockdown, celebrity endorsement marketing has gained traction. Concurrently, also transformed consumers' attitudes toward using eco-friendly products, such as green skincare ensure a healthier lifestyle. This study developed comprehensive framework based on stimuli-organism-response theory and parasocial interaction empirically evaluate impact of celebrities' credibility attributes interests celebrities their towards advertisements...

For logistics service providers (LSPs), improving customer satisfaction and obtaining re-use intention are key to gaining sustainable competitive advantages success. Logistics quality (LSQ) is a concern for providers, retailers, customers. The proposed model, which based on the stimuli-organism-response theory framework, integrates operational quality, resource information personal contact customization study intentions. data were obtained from an online survey using structured questionnaire...

The current study primarily aims to investigate the happiness at workplace (HAW)-innovative work behaviour (IWB) correlation through mediating effect of organisation citizenship (OCB) and moderating organisational innovative culture (OIC). Notably, 383 questionnaires were collected from lecturers employed in three local universities Malaysia subsequently evaluated using structural equation modelling (PLS-SEM). Based on outcomes, HAW positively significantly affected employees' IWB effects...

Abstract Addressing the growing popularity of mobile health (m-Health) technology in industry, current study examined consumers’ intention and behaviour related to usage digital applications based on unified theory acceptance use (UTAUT). In particular, this quantitatively assessed moderating role perceived product value mediating m-Health application among Indonesians. This adopted a cross-sectional design collected quantitative data from conveniently selected respondents through an online...

Abstract The fashion industry has a significant impact on the environment, and sustainable consumption (SFC) become pressing concern. This study aimed to investigate factors influencing behavior (SCB) among Chinese adults, specifically role of values, attitudes, norms in shaping such behavior, using value-belief-norm framework. used an online cross-sectional survey design collect data from 350 participants recruited through convenience sampling method social media platforms email...