Anna Salonen

ORCID: 0000-0003-3404-8304
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About
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Research Areas
  • Service and Product Innovation
  • Innovation and Knowledge Management
  • Business Strategy and Innovation
  • Customer Service Quality and Loyalty
  • Innovative Approaches in Technology and Social Development
  • Qualitative Comparative Analysis Research
  • Management and Organizational Studies
  • Global Trade and Competitiveness
  • Digital Platforms and Economics
  • Technology Adoption and User Behaviour
  • Business Strategies and Innovation
  • International Business and FDI
  • Regional Development and Policy
  • Digital Marketing and Social Media
  • Outsourcing and Supply Chain Management
  • Corporate Finance and Governance
  • Organic Food and Agriculture
  • Information Systems Theories and Implementation
  • Merger and Competition Analysis
  • Agriculture, Land Use, Rural Development
  • Software Engineering Techniques and Practices
  • Pharmaceutical Practices and Patient Outcomes
  • Quality and Supply Management
  • Complex Systems and Decision Making
  • Delphi Technique in Research

University of Jyväskylä
2022-2025

University of Turku
2015-2021

ETH Zurich
2015

Aalto University
2011-2013

Turku PET Centre
2007

Turku University Hospital
2007

10.1016/j.indmarman.2011.05.005 article EN Industrial Marketing Management 2011-06-19

Fluorine-18-L-dihydroxyphenylalanine (18F-DOPA) positron emission tomography (PET) is a promising method in localizing neuroendocrine tumors. Recently, it has been shown to differentiate focal forms of congenital hyperinsulinism infancy. The current study was set up determine the potential 18F-DOPA PET identifying insulin-secreting tumors or beta-cell hyperplasia pancreas adults.We prospectively studied 10 patients with confirmed hyperinsulinemic hypoglycemia and presumed tumor using PET....

10.1210/jc.2006-1479 article EN The Journal of Clinical Endocrinology & Metabolism 2007-01-17

This study demonstrates the importance of content timeliness as a driver engagement in business markets. Through an experimental approach, we show that if customer is exposed to firm-generated he or she deems relevant particular journey stage, this leads higher with selling firm and it generates. We contribute extant understanding digital marketing research B2B context by demonstrating there are no universally correct sequences for presenting customers at different stages order...

10.1016/j.indmarman.2024.02.002 article EN cc-by Industrial Marketing Management 2024-02-10

Purpose The purpose of this paper is to identify integrated solutions business as the first generation servitized offerings and modular solution second development phase in servitization original equipment manufacturers. This study examines how manufacturer, Kone, moves from develops requisite capabilities design, produce implement offerings. Design/methodology/approach reports a longitudinal case provider installed buildings. During ten years studied, manufacturer implemented strategic...

10.1108/ijopm-04-2018-0195 article EN International Journal of Operations & Production Management 2019-08-05

Abstract This study explains how manufacturers tackle the critical managerial challenge of transforming a product-focused sales force to undertake solution selling. Through an application configurational theory, authors explain individual and organizational conditions combine determine salespeople’s engagement in Multilevel, multisource data from organization global supplier building solutions represent input salespeople ( N = 184), champions 23), managers 26). A fuzzy set qualitative...

10.1007/s11747-020-00729-z article EN cc-by Journal of the Academy of Marketing Science 2020-06-03

Purpose The purpose of this study is to explain how the application fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in field servitization by generating better causal explanations. Design/methodology/approach FsQCA are established research methods that suited for developing explanations but rarely utilized scholars. To support their application, we fsQCA represent distinct ways explanations, provide guidelines practical highlight potential...

10.1108/ijopm-08-2020-0537 article EN cc-by International Journal of Operations & Production Management 2021-04-28

Value-based selling (VBS) has become an increasingly important practice in contemporary business-to-business (B2B) markets, but currently most VBS studies are limited to exploratory and descriptive case studies. Therefore, the purpose of this paper is develop a theoretical toolbox that provides foundation for more theory-driven research on thereby advances both managerial understanding VBS. Specifically, we consider equity theory, framing mental accounting, social exchange signaling agency...

10.1016/j.indmarman.2023.02.014 article EN cc-by Industrial Marketing Management 2023-03-31

Purpose The purpose of this paper is to explain why product-centric manufacturers utilize advanced services not as vehicles transformation, but reinforcement, strengthen their established business model logic based on selling products and basic product-related services. Design/methodology/approach empirical basis study relies an in-depth case a globally operating manufacturer industrial pumps related data includes 31 interviews conducted over several years collaboration with the studied...

10.1108/josm-05-2016-0121 article EN Journal of service management 2017-07-14

Purpose The purpose of this study is to provide a contextualized understanding how business-to-business (B2B) firms use the sales development function for efficient and effective lead funnel management. Design/methodology/approach authors adopted qualitative field-study approach interviewed 13 people from eight firms. While software as service (SaaS) are most prevalent application context function, also included respondents non-SaaS develop an in-depth nature process. Findings Sales...

10.1108/jbim-12-2021-0596 article EN cc-by Journal of Business and Industrial Marketing 2022-09-23

Gain-sharing arrangements, which involve the seller promising to realize a measurable economic performance gain that is shared between and customer, are used in context of performance-based contracting. Prior academic research explicating implementation this managerially relevant practice has mainly utilized anecdotal evidence primarily focused on seller's perspective. Thus, we lack rigorous explanations as what drives customers' willingness-to-switch gain-sharing arrangement. To overcome...

10.1016/j.indmarman.2023.09.013 article EN cc-by Industrial Marketing Management 2023-10-05

Purpose: This research is aimed at gaining a better understanding of supplier–customer relationships in the context asymmetrical dependence. Of particular interest to develop an enhanced conditions under which such can be mutually beneficial despite problems traditionally associated with relationship asymmetry. Methodology: The empirical provided by case study Nokia and three its Finland-based suppliers that have grown internationalized customer-led manner. Following review literature, we...

10.1080/1051712x.2012.621848 article EN Journal of Business-to-Business Marketing 2012-04-01
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