A5060401772- Consumer Behavior in Brand Consumption and Identification
- Employment and Welfare Studies
- Color perception and design
- Design Education and Practice
- COVID-19 Pandemic Impacts
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Intellectual Property and Patents
- Supply Chain Resilience and Risk Management
- Emotional Labor in Professions
- Service and Product Innovation
- Psychological Well-being and Life Satisfaction
- Corporate Identity and Reputation
- Job Satisfaction and Organizational Behavior
Istanbul University
2023-2024
Istanbul Technical University
2020-2021
Purpose The purpose of this paper is to provide a comprehensive meta-analytic examination the relationship between employee age and customer mistreatment. Drawing on socioemotional selectivity theory taking cross-cultural cross-sectoral differences into account making country-level occupation-level comparisons possible for uncovering when matters, role decreasing mistreatment examined. Design/methodology/approach data comprises 103 independent samples collected from 48,067 frontline...
While it is common practice to highlight the designer's name in marketing communications, there a lack of research on how these cues influence consumer evaluations. This article examines presence designer cue affects social value perceptions and purchase intentions across two product categories three experimental studies. The findings suggest that enhance consumers' perceived by evoking feelings sophistication privilege. study further highlights emotional process involved creating through...
Abstract This paper focuses on the economic and psychological vulnerabilities that are intensified due to effects of COVID‐19 pandemic individuals' health, education living standards. The deteriorating mental financial conditions individuals, called vulnerability, have made an impact consumers' consumption patterns habits. study has proposed when consumer increase, consumers will be more likely express prosocial behaviours assume higher social capital change may influence their regulations....
Purpose This paper aims to explore consumer perceptions of product design awards (PDAs) and their impact on evaluation attitude formation about the award-winning product, organization award-granting organization. Design/methodology/approach Based grounded theory approach, an exploratory qualitative study is conducted, using 16 semi-structured in-depth interviews with Turkish consumers through discussions real-world examples. Findings Results show that develop emotional responses PDAs (e.g....