A5049120423- Bee Products Chemical Analysis
- Diverse Aspects of Tourism Research
- Phytochemicals and Antioxidant Activities
- Ginger and Zingiberaceae research
- Insect and Pesticide Research
- Plant Stress Responses and Tolerance
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Photosynthetic Processes and Mechanisms
- Customer Service Quality and Loyalty
- Medicinal Plants and Neuroprotection
- Ethnobotanical and Medicinal Plants Studies
- Nanoparticles: synthesis and applications
- Livestock Management and Performance Improvement
- Essential Oils and Antimicrobial Activity
- Bioactive natural compounds
- Agricultural Systems and Practices
- Chemotherapy-induced organ toxicity mitigation
- Curcumin's Biomedical Applications
- Heavy metals in environment
- Natural Antidiabetic Agents Studies
- Veterinary Pharmacology and Anesthesia
- Organizational and Employee Performance
- Flavonoids in Medical Research
- Tannin, Tannase and Anticancer Activities
University Hospital Limerick
2024-2025
University of Kashmir
2015-2024
Kinnaird College for Women University
2024
Veterinary & Animal Husbandry
2015-2022
Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir
2015-2022
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu
2022
ICFAI Business School
2020-2021
Baba Ghulam Shah Badshah University
2015-2020
King Saud University
2020
University of Algarve
2018
Purpose -Current study is an attempt to look into the various theoretical concepts/ theories that help understand what motivates individuals, especially young people, travel and which are practical implications of analysed theories.In particular, we chose Maslow's Theory Needs analyse youth motivations.Research Design -The draws its base from two streams literature, one being associated with motivations other dealing question how can influence travelling patterns individual.The literature...
Purpose The purpose of this study is to examine how consumer-brand engagement on social networking sites (SNS) an outcome the message orientation/vividness. Design/methodology/approach Message design proposed include two components, namely, orientation and vividness. classified as either task/instrumental or socioemotional. vividness measured through content type. conceptualized at three levels, cognitive (comment), affective (shares) conative (likes). A total 1,000 posts were collected from...
Diabetes is considered as the most common metabolic disease affecting millions of people all around world. Use natural herbal medicines can be effective in treating diabetes. Zingerone (4-(4-hydroxy-3-methylphenyl) butan-2-one) a polyphenolic alkanone extracted from ginger has broad spectrum pharmacological properties and thus used promising candidate against various ailments. In current study we aimed at demonstrating protective effect zingerone diabetes mellitus elucidating its possible...
Among the heavy metal poisonings, lead is considered as a major toxic causing hematological, neurological, immunological, hepatic, and renal dysfunctions. Lead causes inhibition of ALAD leading to ALA accumulation inside cells. also leads disruption anti-oxidative enzyme system, organ function, lipid membranes cell oxidative stress. Zingerone, phenolic alkanone, an active edible ingredient present in ginger that possess varied pharmacological properties. The aim our study was evaluate...
Bird fancier's lung (BFL) is a subtype of hypersensitivity pneumonitis (HP), an immune-mediated interstitial disease (ILD) resulting from the repeated inhalation avian proteins found in bird droppings, feathers, and serum. Diagnosing BFL challenging due to nonspecific symptoms that overlap with other ILDs like idiopathic pulmonary fibrosis sarcoidosis. This complexity heightened during pandemics such as coronavirus 2019 (COVID-19), where respiratory may be misattributed severe acute syndrome...
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based destinations. Current study aim at conceptually addressing this important issue modified framework developing customer-based brand equity using Keller (2001). Design Extensive literature review was done 84 articles published in domain tourism related areas were downloaded from various known...
With the self-determination theory (SDT) as grounding, current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation 782 respondents, to propose seven travel motivations for Indian millennials. These are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, media compulsion. mapped specific regulations in SDT organized into autonomous controlled motivations. Both have...
To compare the effects of neuromuscular training (NMT) to a quadriceps strength (QT) program on co-contraction index (CCI) knee muscles in patients with osteoarthritis (OA).Sixty-six OA varus malalignment were recruited from physiotherapy outpatient department university. After baseline measurements, they randomly assigned into two groups: NMT (n = 33) and QT 33). Patients group received exercises whereas conventional strengthening for period 12 weeks, three times per week. Electromyographic...
Introduction: Cancer is one of the lethal diseases in global world. Proliferation cancer cells commonly inhibited by chemotherapeutics. Cyclophosphamide (CP) an alkylating chemotherapeutic agent often used for treatment various types cancers, but it full side effects which turn lead to organ toxicity. Zingerone, a polyphenolic alkanone found ginger, has strong antioxidant potential and causes extensive scavenging free radicals offers defense against oxidative stress. Twenty-four adult male...
Medicinal plants have been used since times eons against a number of ailments.These natural sources nutraceuticals are having incalculable benefits with negligible or no side-effects.Artemesia absinthium L. is an indispensable medicinal plant which plays significant role in alleviating diseases owing to its antiinflammatory, antioxidative, antimicrobial and wound healing effects.This depot large bioactive compounds that can find potential drug formulations various diseases.In the present...
Mastitis is the commonest disease of bovines imposing a great economic setback and drastic public health concern worldwide. Antibiotic resistance preliminary con excessive antibiotics use for treatment. Studies validate an alarming increase in antibiotic both humans animals. For ages, medicinal plants have been used to treat number ailments animals, including mastitis. Curcuma longa, or turmeric, prerequisite Indian cooking has traditional medicine its magical properties. The rhizome C....
Purpose -Current study focus on measuring the customer based brand equity of a tourist destination (CBBETD) named Kashmir valley (India).Design -A structured questionnaire was prepared, using Man (2010) consisting 21 items.Single stage cluster sampling and systematic simple random techniques were used to collect final responses 290 with response rate 87%.Findings -Findings revealed high for select destination.Analysis also lowest mean perceived service quality dimension which needs be...