SUMMARY Trust is a critical factor fostering commitment among supply chain partners. The presence of trust improves measurably the chance successful performance. A lack partners often results in inefficient and ineffective performance as transaction costs (verification, inspections certifications their trading partners) mount. Although literature mentions relationship between commitment, there empirical testing such context. This study attempts to fill gap theoretical argument testing....

Purpose The primary purpose of this study is to examine the relationships between level trust and several relevant constructs drawn from transaction cost analysis (such as asset specificity, behavioral uncertainty, partner's opportunism) social exchange theory (informational sharing). Design/methodology/approach A comprehensive questionnaire based on various theories commitment was mailed in 2001 supply chain practitioners Midwest region. total 171 valid returns were received out 1,800...

The toughening effects of graphene and graphene‐derived materials on thermosetting epoxies are investigated. Graphene with various structures surface functional groups incorporated into an epoxy resin by in situ polymerization. oxide (GO) GO modified amine‐terminated poly(butadiene‐acrylonitrile) (ATBN) chosen to improve the dispersion nanosheets increase their interfacial adhesion. An impressive effect is observed less than 0.1 wt% graphene. A maximum toughness at loadings as small 0.02 or...

Artificial intelligence (AI) has been altering industries as evidenced by Airbnb, Uber and other companies that have embraced its use to implement innovative new business models. Yet we may not fully understand how this emerging rapidly advancing technology influences model innovation. While many are being made vulnerable competitors equipped with AI technology, study attempts focus on the proactive side of drive Describing catalyst innovation, sheds light contingent factors shaping...

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers’ mind and behavior. Using samples from two countries (USA, n = 120 Korea, 128), this explored path model centered on reluctance purchase foreign goods. The findings indicated that, the US sample only, consumer ethnocentrism plays mediating role between global openness buy, although it is decrease with increasing level of openness. Consumer still an important factor...

This study attempts to examine empirically how social institutional factors relate Internet diffusion in 39 countries. Based on nine-year cross-country data, the analytical results show that rule of law, educational systems, and industrialization significantly influenced global diffusion, while economic system did not exert significant impact. Uncertainty avoidance as a national cultural phenomenon inhibited diffusion. negative effect is particularly true with less developed countries (LDCs).

The way a firm fulfills its mission statement may play role in internal marketing and affect important psychological job outcomes of employees. conceptual model proposed herein argues that fulfillment influences key states related to motivation (i.e., employee engagement), social identity (organizational identification), emotional resources (emotional exhaustion). These turn drive affective commitment turnover intentions, two variables continued interest researchers managers. authors test...

This study proposes a contingency view of reputational capital (RC), highlighting the importance global stakeholders and publics in world markets. Based on review literature, we present discuss two new managerial frameworks. These will help company managers to plan for more effective strategic RC management. Our overall conclusion is that CEOs companies need envision synthesis numerous fields activity within their companies, if they are achieve ambitious types levels integration desirable

ABSTRACT In theory, increased globalization should lead to greater openness different cultures, thereby reducing consumer ethnocentrism and resulting in improved perceptions behavior with respect foreign products. However, empirical studies testing the impact of have met mixed results possibly due effects occurring at levels mind-sets among consumers. This notion "multi-layered consciousness" its on country origin image are proposed tested a theoretical model incorporating dynamic theory...

Purpose Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience brand management, this study aims to explore mechanism employees’ NWOM in emotional exhaustion context. Design/methodology/approach Focusing active brand-oriented deviances, used a surveyed data set ( n = 150) collected from negatively aroused employees experiencing event within their organization. Structural equation modeling was adopted test hypotheses. Findings The current revealed that is...

Abstract Despite a body of literature on specific asset investments, the extant falls short exploring magnitude and symmetry investments in supplier–buyer relationships. This paper builds prior research to identify examine impact total asymmetric commitment, trust, conflict Covariance structure analysis is used analyse survey data. The results show that SAI are positively related commitment while negatively trust Decision-making uncertainty affects more than any other variables. Therefore,...

Abstract This study explores a research model concerning creativity, job performance, and their correlates in the nonprofit organization setting. The findings of this suggest that set differences areas exists between marketers organizations profit‐driven organizations. These reveal need for contingency theories area, with emphasis centered on environmental differences. It is hoped will draw attention many researchers toward topics organizational creativity Copyright © 2005 John Wiley & Sons, Ltd.

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed such high traffic areas. However, these strategically ads also suffer conditions of human crowding that prevents them noticed and processed. We undertake a study place-based advertising shopping mall using facial recognition software determine the effect density attention directed advertising. find as increases, decreases, but only point it begins increase...

Leaning on social comparison and identity theoretical frameworks, we investigate how exposure to physical images in two contexts [i.e., print media (Study 1) 2)] influences viewer's self-concept-related responses. Study 1 suggests that viewers' closeness with the ad model enhances satisfaction their attractiveness when exposed very attractive, compared moderately attractive models. Using Facebook, 2 indicates users pursue horizontal comparisons more so than either upward or downward...

This study investigated and assessed organizational motivational determinants in creative successful marketing communications campaigns by analysing a sample of Korean workers. The revealed the relative importance factors for campaign creativity performance workplaces. findings provide evidence that managerial encouragement is essential to workers' intrinsic motivation planning, learning orientation creativity. planning turn generally had strong effect on their creativity, performance....

This study investigates the relevance and importance of firm size as a current research variable in international marketing while being cognizant reasons behind previous researcher's focus on size. Utilizing two different databases analyses, this integrates existing effects variables decisions draws general conclusion. The main questions center whether matters internationalization is meaningful proxy for specific resources. Our results suggest that effect becomes less significant over time...