Smitha Nayak

ORCID: 0000-0001-7171-2580
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Research Areas
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Patient Satisfaction in Healthcare
  • Digital Marketing and Social Media
  • Innovation and Socioeconomic Development
  • Healthcare Systems and Reforms
  • Sentiment Analysis and Opinion Mining
  • Organ Donation and Transplantation
  • Organizational Leadership and Management Strategies
  • Global Maternal and Child Health
  • Telemedicine and Telehealth Implementation
  • AI in Service Interactions
  • Technology Adoption and User Behaviour
  • Environmental Sustainability in Business
  • Organizational Learning and Leadership
  • HIV/AIDS Impact and Responses
  • Artificial Intelligence in Healthcare and Education
  • Grief, Bereavement, and Mental Health
  • Business and Economic Development
  • Advanced Fluorescence Microscopy Techniques
  • Global Health Care Issues
  • Environmental Education and Sustainability
  • Network Security and Intrusion Detection
  • Global Health and Epidemiology

Manipal Academy of Higher Education
2016-2025

Muscat College
2023-2024

Armament Research and Development Establishment
2024

Defence Research and Development Organisation
2024

Shri Jagdishprasad Jhabarmal Tibrewala University
2023

Institute for Health Metrics and Evaluation
2021

University of Washington
2021

Reutlingen University
2017

Sentiment analysis is crucial in understanding and analyzing public opinions, feedback, social media data. In this study, we propose a modified Bayesian Boosting algorithm with weight-guided optimal feature selection for sentiment analysis. The goal to improve the accuracy efficiency of classification by selecting most informative features utilizing an optimized boosting algorithm. proposed leverages strength framework techniques handle challenges effectively. It incorporates mechanism that...

10.1016/j.dajour.2023.100289 article EN cc-by Decision Analytics Journal 2023-07-20

The primary research findings in the literature about what motivates consumers to purchase organic food items were mapped out this scoping review. Researchers looked through databases at ProQuest, Scopus, and Web of Science find publications. A search was conducted from 2020 April 2023. Scoping review is undertaken obtain insights on antecedents consumption among consumers. pandemic's effect mental health, emotional stability, mood may have an impact dietary choices intake. As a result,...

10.1080/23311886.2024.2338864 article EN cc-by Cogent Social Sciences 2024-04-18

BackgroundPatient satisfaction (PS) plays a key role in enhancing healthcare outcomes and increasing the profitability of entity. The purpose this systematic review is to explore antecedents PS Asian Countries.MethodsA studies published between 1980 2021 was conducted. search undertaken Scopus Web Science databases December 2021. Peer-reviewed research articles English language, context, were included. Data extracted, findings narratively synthesized.FindingsA total 43 included review. This...

10.1016/j.cegh.2023.101393 article EN cc-by Clinical Epidemiology and Global Health 2023-08-23

Regenerative medicine, which utilizes stem cells for tissue and organ repair, holds immense promise in healthcare. A comprehensive understanding of cell characteristics is crucial to unlock their potential. This study explores the pivotal role optical microscopy advancing regenerative medicine as a potent tool research. Advanced techniques enable an in-depth examination behavior, morphology, functionality. The review encompasses current microscopy, elucidating its capabilities constraints...

10.1002/jbio.202300360 article EN cc-by Journal of Biophotonics 2024-01-01

<ns4:p>Background Technology is revolutionizing healthcare, making it more connected, efficient, and patient-centric. Smart healthcare tools like wearables mobile health applications empower individuals to manage their proactively. By leveraging these technologies, can monitor chronic conditions hypertension, diabetes, obesity, cardiac issues, potentially preventing detrimental consequences. This proactive approach not only enhances personal management but also contributes the overall...

10.12688/f1000research.160126.1 preprint EN cc-by F1000Research 2025-01-24

<ns4:p>Introduction The social media landscape has radically changed and revolutionized consumer perspectives, purchasing habits, behaviors. Amidst this emerging trend is the rise of influencer marketing its impact on purchase intentions followers. objective to explore characteristics influencers that contribute their credibility. This research aims role consumers’ attitude toward brands intention adopt endorsed by influencers. Methods cross-sectional was undertaken among GenZ in urban...

10.12688/f1000research.157553.3 preprint EN cc-by F1000Research 2025-01-27

Background: Toxic chemical adulteration of food is harmful to human health and a major global risk healthy consumption. The United Nations declared 2021 as the “International Year Fruits Vegetables in an effort raise public awareness nutritional benefits including more fruits vegetables balanced diet”. Although consumers are aware organic products, their understanding concept still restricted. Hence, it paramount understand level consumption behavior. Methods: Data were captured from 578...

10.3390/su17062676 article EN Sustainability 2025-03-18

10.1063/5.0262566 article EN AIP conference proceedings 2025-01-01

<ns3:p>Background Technology is revolutionizing healthcare, making it more connected, efficient, and patient-centric. Smart healthcare tools like wearables mobile health applications empower individuals to manage their proactively. By leveraging these technologies, can monitor chronic conditions hypertension, diabetes, obesity, cardiac issues, potentially preventing detrimental consequences. This proactive approach not only enhances personal management but also contributes the overall...

10.12688/f1000research.160126.2 preprint EN cc-by F1000Research 2025-04-24

The study focus on the role of self-expressive branding, brand love, trust and commitment loyalty. It also identifies strength mediating effect variable between love trust. Also measures data is gathered by using a structured questionnaire sample size 101 respondents in cross-sectional study. Statistical analysis has been done through SMART PLS 3.0 software. In part, algorithms, bootstrapping, blindfolding, Importance performance matrix, FIMIX, Multi-Group have undertaken. A reflective model...

10.1080/1331677x.2022.2048202 article EN cc-by Economic Research-Ekonomska Istraživanja 2022-03-13

<ns4:p>Background: In the healthcare domain, patients’ trust in hospital plays an instrumental role determining behavioral intention of patient. This article attempts to investigate impact service quality perception on with mediating effect and patient satisfaction. </ns4:p><ns4:p> Methods: research was carried out multispecialty hospitals located Bangalore Urban Mysore districts Karnataka during August 2021. a questionnaire-based study sample size 242. Statistical Package for Social Science...

10.12688/f1000research.128220.2 preprint EN cc-by F1000Research 2023-08-10

<ns3:p>Background: In the healthcare domain, patients’ trust in hospital plays an instrumental role determining behavioral intention of patient. This article attempts to investigate impact service quality perception on with mediating effect and patient satisfaction. Methods: research was carried out multispecialty hospitals located Bangalore Urban Mysore districts Karnataka during August 2021. a questionnaire-based study sample size 242. Statistical Package for Social Science (SPSS) 27.0...

10.12688/f1000research.128220.3 preprint EN cc-by F1000Research 2024-03-18

Purpose Mass customization is a production process that allows consumers to customize products from an array of options suit their preferences and needs benefit large-scale efficiencies. In recent years, several apparel retailers have integrated into online presence. While the benefits mass (OAMC) are apparent, factors determine usage many. Therefore, it important explore these understand relationships between them impact on intention use OAMC. Design/methodology/approach A review studies...

10.1108/jfmm-06-2024-0204 article EN Journal of Fashion Marketing and Management 2024-08-28

Impulse buying is an important area of consumer behaviour. The process impulse influenced by various external, situational, and internal stimulus factors. extant literature review suggests that external situational factors are studied in great detail; however, studies on rare. Hence, this study explores relevant research gaps, and, process, it identifies three such as materialism, hedonism perceived risk potential antecedents to buying. This article also the use moderator variables,...

10.1177/0972262920983960 article EN Vision The Journal of Business Perspective 2021-02-17

Background: A strong body of evidence suggests the presence positive association between autonomy and health-seeking behaviour among women. It has been examined that women’s is a significant influencer refining dismal state maternal health. The paper also tries to probe influence dimensions other associated factors on women, in rural contour India. Method: multistage sampling technique employed select 600 women from households Karnataka structured questionnaire was collect data SPSS 16...

10.1177/0972063416682889 article EN Journal of Health Management 2017-02-01

This research attempts to integrate the Virtual Try-On technology, an application of image integrative and technology acceptance framework examine influence interactivity customer involvement on online shopping experience. It empirically test conceptual model establish how virtual trial apparel attributes influences conative responses towards retail website. The antecedents response (purchase intention) have been validated for a sample size 410 internet users in India specifically millennial...

10.1080/23311975.2021.2003502 article EN cc-by Cogent Business & Management 2021-12-21

There is a paradigm shift in the nature of employee –employer bonding present dynamic business context. It moving from strong long term relationship to an instable short association. This change primarily observed among highly skilled knowledge workers information technology industry as they seek best organizational environment that will suit their needs. In operating where organizational growth an outcome innovative and technological progressions, human capital has emerged one most valued...

10.17512/pjms.2017.15.2.13 article EN Polish Journal of Management Studies 2017-06-01
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