A5081241086- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
- Consumer Behavior and Market Dynamics
- Social Issues in Poland
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Intellectual Property Rights and Media
- Management and Organizational Practices
- Digital Marketing and Social Media
- Finance, Markets, and Regulation
- Labor Market and Education
- Business Strategy and Innovation
- Consumer Packaging Perceptions and Trends
- Consumer Market Behavior and Pricing
- Polish socio-economic development
- Technology Adoption and User Behaviour
- Digital Platforms and Economics
- Sports Science and Education
- Health, Work, and Social Studies in Poland
- Economic and Fiscal Studies
- finance, banking, and market dynamics
- Labour Market and Migration
- Banking Systems and Strategies
- Environmental Sustainability in Business
- Environmental Education and Sustainability
Maria Curie-Skłodowska University
2015-2024
Wroclaw University of Economics and Business
2018
Gdansk University of Physical Education and Sport
2000-2006
Remote work has been of interest to managers since the implementation new information and communication technologies (ICTs). During initial period, it was treated as an employee’s privilege or even a luxury such not popular practice. The COVID-19 pandemic intervening period have changed attitudes toward remote work, became necessity for many organisations. However, in connection with its use, new, previously unknown problems arisen, as: organisation supervision monitoring performance,...
The rapid urbanization and technological advancements of the recent decades have increased need for efficient sustainable transportation solutions. This study examines acceptance smart systems (STSs) among residents in Polish cities explores impact these on energy-saving behaviors. Using extended Unified Theory Acceptance Use Technology (UTAUT2) model, which includes propensity to save energy, this research seeks understand determinants STS adoption. primary was conducted using...
The COVID-19 pandemic has accelerated the transition to remote and hybrid teaching learning, highlighting importance of digital maturity among university staff students. Digital includes technological proficiency skills necessary navigate use tools for personal learning development, as well responsible ethical technology, citizenship, critical thinking. Developing students is promoting sustainable practices success in a digitally connected world. This article examines impact students’ on...
Abstract Achieving a sustainable economy is one of the primary needs our time, and products can play decisive role in achieving this goal. This article seeks answers about time product characteristics intention to switch using example an everyday product. Drawing from social identity theory, utility maximization switching authors propose conceptual model examine these questions specific market disruption when modified by same company. The framework focuses on time‐varying effects customers'...
Purpose The purpose of this paper is to identify the differences in perceived media richness three marketing channels by different consumer generations as well indicate importance each channel for intention online use at pre-purchase stage. Design/methodology/approach study based on a sample 1,103 consumers Poland, which research included generations: Baby Boomers, X generation and Y generation. Computer-assisted personal interview method was used with standardised questionnaire; determined...
The paper aims to identify and explain the factors influencing decision-making process on behavioural intention use home photovoltaic systems by Polish households potential buyers. survey was conducted in 2021 a sample of 521 participants. research used random without PV located rural areas Poland, where adoption innovative technologies related obtaining energy from renewable sources is especially important. Structural equation modelling (SEM) applied measure structural relationships. main...
Although European energy policy supports the reduction of consumption, current economic and political situation in Poland uncertainty related to origin sources do not support it. Therefore, aim this paper is identify assess factors that affect energy-saving behaviour Polish consumers process consumption. The research problem concerns specificity behaviours are part new trends such as greening ethical dimension question arises what social responsibility comes down determine an individual...
(1) Background: Consumer switching behavior was one of the expected outcomes ongoing competitive reform in European electricity industry. The aim this study is to analyze factors that affect intention consumers switch from their incumbent supplier, who has a strong market position. This article follows trend describing and analyzing situation energy suppliers after liberalization. (2) Methods: research goal verify seven hypotheses regarding intentions on Polish market. For purpose,...
The social properties of the hotel business are objectively determined by course phenomena and processes that reflect, on one hand, relevance increase in economic activity component, which is focused needs consumer, other strengthening importance factor conditions humanitarian crises. trigger led to growth function was full-scale invasion Russian troops into Ukraine, caused a wave migration Ukrainian population. In these conditions, Polish implemented responsibility towards refugees,...
The article presents differences in behaviors of representatives Baby Boomers, and Generations X Y the selection service channel distribution at search purchase stages. data were conducted by computer-assisted personal interview (CAPI). study confimed oldest consumers' preferences for traditional contact point sales increased use on-line technology as consumer age declines.
The purpose of the publication is to indicate need for a well thought-out combination quantitative marketing research with qualitative research.The result this approach should be fuller understanding problem and ability interpret results more closely, while maintaining reliability whole process.In theoretical part article, essence research, particular emphasis on limitations strengths both approaches, presented.The increasing popularity does not absolve researchers from prudent attitude...
Purpose – The aim of the publication is to present significance gender in creation consumer behaviour on market services, with special consideration decision-making process. Design/Methodology/Approach empirical part was developed basis survey research titled “Distribution modelling network economy”. quantitative, implemented through computer-assisted personal interviewing (CAPI) technique a group 1,103 respondents. Quota and random sampling applied. study conducted 2015. Findings In part,...
In the previously published article [...]