Esteban Brenes

ORCID: 0000-0001-9362-571X
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About
Contact & Profiles
Research Areas
  • Family Business Performance and Succession
  • International Business and FDI
  • Business, Innovation, and Economy
  • Agricultural and Food Production Studies
  • Plant and soil sciences
  • Organizational Management and Innovation
  • Regional Development and Innovation
  • Global Trade and Competitiveness
  • Innovation and Knowledge Management
  • Cooperative Studies and Economics
  • Business, Education, Mathematics Research
  • Entrepreneurship Studies and Influences
  • Global trade, sustainability, and social impact
  • Global trade and economics
  • Innovation and Socioeconomic Development
  • Employment, Labor, and Gender Studies
  • Latin American rural development
  • Sustainable Agricultural Systems Analysis
  • Business Strategies and Innovation
  • Advertising and Communication Studies
  • Qualitative Comparative Analysis Research
  • Land Rights and Reforms
  • Economic Zones and Regional Development
  • Environmental and Ecological Studies
  • World Trade Organization Law

Instituto Centroamericano de Administración de Empresas
2013-2024

Naval Hospital Bremerton
2007

World Bank
1999

10.1016/j.jbusres.2009.11.013 article EN Journal of Business Research 2010-01-06

10.1016/j.jbusres.2013.07.001 article EN Journal of Business Research 2013-07-25

10.1016/j.jbusres.2008.10.002 article EN Journal of Business Research 2009-01-27

10.1016/s0148-2963(98)00102-7 article EN Journal of Business Research 2000-10-01

Abstract In November 2018, John Warrington, CEO of Cacao Oro de Nicaragua, was about to share a recommendation that would surely change the company’s future. Over last few weeks, had engaged in analyzing evolution company and implications for its As result, he felt need formulate competitive strategy guide expansion next years. He identified four market options: first, focus on bulk cocoa, with commodity prices high-volume transactions; second, specialize fine or flavor high price premiums...

10.22434/ifamr-2022-0136r1 article EN cc-by The International Food and Agribusiness Management Review 2023-06-22

Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in US market. The purpose of this paper is to stimulate discussion about consumer segmentation, competitive strategy and internationalization emerging market multinationals. Design/methodology/approach study based on primary research conducted conjunction with including interviews senior management an ample review documents. Secondary sources have been used gather...

10.1108/md-09-2013-0498 article EN Management Decision 2014-10-14
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