The objective of this study is to identify and analyze the scientific literature with a bibliometric analysis find main topics, authors, sources, most cited articles, countries in on virtual reality education. Another aim understand conceptual, intellectual, social structure subject knowledge base use VR education whether it commonly used integrated into teaching-learning processes. To do this, articles indexed Main Collections Web Science, Scopus Lens were analyzed for period 2010 2021....

In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can should play an important role in marketing strategy formulation. It is aim this article to survey various DM metrics determine address following question: What are most relevant KPIs that companies need understand manage order increase effectiveness their strategies? Therefore, achieve these objectives, a Systematic Literature Review has been carried out based on two main themes (i) (ii)...

In the digital age, global software development sector has been a forerunner in implementing new ways and configurations for remote teamwork using information communication technologies on widespread basis. Crises technological advances have influenced each other to bring about changes of working. 70's last century, middle so-called oil crisis, concept teleworking was defined computer equipment access office thus avoid moving around traditional vehicles. Then from 90s, with advent...

Artificial Intelligence (AI) is increasingly present in organizations. In the specific case of Human Resource Management (HRM), AI has become relevant recent years. This article aims to perform a bibliometric analysis scientific literature that addresses connected way application and impact field HRM. The databases consulted were Web Science Scopus, yielding an initial number 156 articles, which 73 selected for subsequent analysis. information was processed using Bibliometrix tool, provided...

The main aim of this study is to identify the key factors in User Generated Content (UGC) on Twitter social network for creation successful startups, as well sustainable startups and business models. New technologies were used proposed research methodology success startup projects. First, a Latent Dirichlet Allocation (LDA) model was used, which state-of-the-art thematic modeling tool that works Python determines database topic by analyzing tweets #Startups hashtag (n = 35.401 tweets)....

Background The expansion of the coronavirus pandemic and extraordinary confinement measures imposed by governments have caused an unprecedented intense rapid contraction global economy. In order to revive economy, people must be able move safely, which means that quickly detect positive cases track their potential contacts. Different alternatives been suggested for carrying out this tracking process, one uses a mobile APP has already shown effective method in some countries. Objective Use...

The purpose of this paper is to improve understanding Tourism Innovation by using a Uses and Gratification Theory model investigate tourist intention visit city after reading other users' valuations the destination on Mobile Applications. (U&G) was adapted factors which influence city. Satisfaction Experience were added as external variables U&G model. original Convenience construct for mobile tourism applications changed study. A survey carried out City. 261 users with different...

Background An increasing number of mobile health (mHealth) apps are becoming available for download and use on devices. Even with the increase in availability mHealth apps, there has still not been a lot research into understanding intention to this kind apps. Objective The purpose study was investigate technology acceptance model (TAM) that specially designed primary care applications. Methods proposed is an extension TAM, empirically tested using data obtained from survey app users...

Purpose Due to the crisis originated by COVID-19 pandemic, an important number of workers have been incorporating telework modality. In this context, distance from workplace generates new dilemmas for work performance. paper authors study role some individual and social antecedents on outcomes. particular, they empirically investigate direct relationship between trust (TR) performance (PER) explore mediators that such as isolation (SI) fatigue (FA). Design/methodology/approach A theoretical...

The present study empirically analyzes the factors that determine adoption of cloud computing (SaaS model) in firms where this strategy is considered strategic for executing their activity. A research model has been developed to evaluate influence intention using combines variables found technology acceptance (TAM) with other external such as top management support, training, communication, organization size, and technological complexity. Data compiled from 150 companies Andalusia (Spain)...

This paper is focused on an innovative fuzzy cognitive maps extension called grey (FGCMs). FGCMs are a mixture of and systems theory. These have become useful framework for facing problems with high uncertainty, under discrete small incomplete datasets. deals the problem uncertainty propagation in FGCM dynamics Hebbian learning. In addition, this applies differential learning (DHL) balanced DHL to first time. We analyze eight different scenarios classical chemical control problem. The...

Purpose The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend offer that helps other choose a product or service. This paper aims identify the relationship between types offered by company its marketing strategy which buy products services. Design/methodology/approach For this purpose, data set has been consulted contains 439 observations are result transactions...

The Black Friday event has become a global opportunity for marketing and companies' strategies aimed at increasing sales. present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect 2018 offers published by 23 largest technology companies in Spain. To this end, we analyzed Twitter-based UGC about using three-step data text mining process. First, Latent Dirichlet Allocation Model (LDA) was used divide sample into topics...

In recent years, digital marketing has transformed the way in which companies communicate with their customers around world. The increase use of social networks and how users on Internet given rise to new business models based bidirectionality communication between users. Digital marketing, models, online advertising campaigns, other strategies have gathered user opinions comments through this channel. way, started see ecosystem as not only present, but also future. From long-term...

The purpose of this research study is to analyze the exploratory adoption Bitcoin cryptocurrency based on blockchain technology and its use as a means payment in companies. This nature. As such, an model was investigated using acceptance (TAM) which extended with new variables. sample made up business executives from companies commercial establishments (n = 248). Partial least squares structural equation modeling (PLS-SEM) chosen analysis evaluation technique for model. authors demonstrated...

This paper analyzes how Digital Transformation (DT) processes have influenced the Attitude of local governments (LGs) toward COVID-19 pandemic and their effect on achieving United Nations’ Sustainable Development Goals (SDGs). The data were collected from LGs in Spain ( n = 124) through a questionnaire which IT skills workers, DT processes, budgets, degree regulatory compliance, implementation trust seals measured, together with security measures adopted. contrast between proposed model...

Abstract Purpose This study aims to identify which determinants are responsible for impacting the user experience of three peer-to-peer (P2P) payment services in Spanish market. Design/methodology/approach A sample all online reviews (n = 16,048) published Google Play paytech apps—Bizum, Twyp, and Verse—was analyzed using text mining sentiment analysis. Findings holistic interpretation seed terms included each aspect allowed label them based on preferences expressed by app users their...