Oluwatobi A. Ogunmokun

ORCID: 0000-0002-0095-1522
Publications
Citations
Views
---
Saved
---
About
Contact & Profiles
Research Areas
  • Environmental Sustainability in Business
  • Customer Service Quality and Loyalty
  • Job Satisfaction and Organizational Behavior
  • Digital Marketing and Social Media
  • Corporate Social Responsibility Reporting
  • Environmental Education and Sustainability
  • Technology Adoption and User Behaviour
  • Creativity in Education and Neuroscience
  • Sustainable Supply Chain Management
  • Communication in Education and Healthcare
  • Educational Games and Gamification
  • Knowledge Management and Sharing
  • Consumer Behavior in Brand Consumption and Identification
  • Emotional Labor in Professions
  • Service and Product Innovation
  • Consumer Retail Behavior Studies
  • Organizational and Employee Performance
  • Health and Medical Studies
  • Digital Communication and Language
  • COVID-19 and Mental Health
  • Consumer Packaging Perceptions and Trends
  • Intellectual Capital and Performance Analysis
  • Complex Network Analysis Techniques
  • Public Relations and Crisis Communication
  • Family Business Performance and Succession

University of Chester
2023-2024

International University of Rabat
2021-2023

Eastern Mediterranean University
2019-2022

Mersin Üniversitesi
2021

Studies on the effect of biospheric value, eco-design, and green management intransigence perceived performance in tourism hospitality industry are gradually emerging. However, more evidence is needed from aviation or airport context, especially Africa. This cross-sectional study aims to probe demonstrate value performance, mediating role influence pro-environmental behavior among employees. The extended theory planned (TPBe) triple bottom line (TBL)/sustainable economic development (SED)...

10.3390/su15032475 article EN Sustainability 2023-01-30

Employing the stimulus-organism-response model, this study examined employees' eco-anxiety as a potential boundary condition, in indirect relationship between restaurant green attributes, and employee behaviors. Using PROCESS macro, analysis of data obtained two waves from 446 employees revealed that second-order restaurants' attributes are directly associated with required voluntary More so, it was found perception their orientation towards environmental issues constitutes psychological...

10.1080/09669582.2022.2043877 article EN Journal of Sustainable Tourism 2022-02-25

With globalization and the marketization of higher education, relationship between education institutions (HEIs) students is becoming more complex. As cost increases, expectations have not only changed dramatically but, combined with heightened competition in market, it clear that balance power has moved towards students. Operating across this new landscape, HEIs are facing a different set opportunities challenges. In order to survive, differentiation through service innovation imperative...

10.1002/pa.2100 article EN Journal of Public Affairs 2020-04-03

Drawing on the affordance theory, this paper theorizes about how workplace creativity could be influenced by employees' interaction with game design elements incorporated into work systems. To comprehensively capture possible relationships, two vital theoretical frameworks -ability-motivation-opportunity (AMO) and were employed to provide guidance a basis upon which propositions established. A review of literature in field reveals that gamified system, through improvement ability-,...

10.1080/02642069.2022.2045278 article EN Service Industries Journal 2022-03-01

Purpose This paper proposes a research model in which work engagement (WE) mediates the effects of corporate social responsibility (CSR) and internal marketing (IM) simultaneously on customer-oriented boundary-spanning behavior (COBSB). Design/methodology/approach The study deploys structural equation modeling (SEM) to examine data acquired from 355 frontline bank employees (FBE) private banks. Findings findings this demonstrate that both FBE's perceptions CSR IM are positively related their...

10.1108/ijbm-07-2021-0321 article EN International Journal of Bank Marketing 2022-03-31

Beyond its ability to enhance the generation of goals and objectives, understanding an organization's brand equity is a key driver in communicating values consumers end‐users. In very competitive marketplace, it high time universities ditched traditional means communication comply with trending social media forms so as better capture both virtual well real space their students who, turn, are ambassadors institutions. Using data solicited from 317 university students, this study found that...

10.1002/pa.2112 article EN Journal of Public Affairs 2020-04-29

Green initiative-taking, an employee's self-starting opportunity-seeking action to improve environmental performance is a desirable outcome of organizations' green policies. Given prior inattention this area study, it unclear what fosters and why. This study attempts answer these questions using mixed-methods approach. First, exploratory qualitative was conducted. human resource management, eco-silence, supervisor bottom-line mentality, co-worker voice emerged as the major themes employees'...

10.1080/09669582.2023.2201411 article EN cc-by-nc-nd Journal of Sustainable Tourism 2023-04-19

Abstract Using a novel approach to customers’ quality of life research, this study considers life, not as customer and societal consequence organizations’ CSR activities it is often considered in consumer studies, but an antecedent response activities. Focussing on the attribute fit, developed tested model that proposes CSR‐fit’s indirect effect advocacy through attitudinal loyalty, moderated by self‐perception life. This relationship investigated commercial microfinance banks,...

10.1111/ijcs.12737 article EN International Journal of Consumer Studies 2021-07-15

Abstract The purpose of the current study is first to investigate attitudinal loyalty as a mediator relationship between corporate social responsibility (CSR)‐fit and cross‐buying, before examining interaction CSR‐fit, CSR support, quality life in predicting cross‐buying through loyalty. In total, 821 bank customers provided data for this by filling online in‐person surveys. results from analysis reveal that customers' perceived CSR‐fit with behavior mediated their toward bank. Moreover,...

10.1002/mar.21522 article EN Psychology and Marketing 2021-06-04

Purpose Rather than overstating the favorable effects of gamification on work outcomes, purpose this paper is to present a more balanced perspective into gamified human resource management (HRM) system may have creativity at work. This conceptual explores and delineates how employees' interaction with features within HRM enables particularly undermines motivation for workplace creative performance. Design/methodology/approach The cross-disciplinary nature necessitates reliance theoretical...

10.1108/pr-01-2021-0062 article EN Personnel Review 2022-03-15

In the context of COVID-19 pandemic, this study offers a contemporary look at crisis response in higher education and demonstrates marketing implications universities' response. Using Situational Crisis Communication Theory, link between university student attrition through resilient coping trust was examined. Data collected from 340 students were analysed to determine specific indirect serial mediation effects on intention. Results revealed that students' individually serially mediates...

10.1080/08841241.2022.2052226 article EN Journal of Marketing for HIGHER EDUCATION 2022-04-25

Hinged on the tenets of both social capital and self-determination theories, this study is designed to unravel impact entrepreneurial orientation cooperative societies in job creation small medium-sized enterprise (SME) performance. Research into SMEs burgeoning, yet our understanding mechanism operation or between membership performance remains unclear. Given lack empirical research role society's SMEs, especially an African context, current addresses relationships society, orientation,...

10.1002/pa.2413 article EN Journal of Public Affairs 2020-09-15

Abstract The success and competitiveness of an organization recruiting the emerging workforce i.e., millennials can be ascribed in part to organization's corporate social responsibility (CSR) engagement. This study explores impact organizational CSR on Nigerian millennials' joining intention through motive perceptions: CSR-based attractiveness (CSR-based OA) perceived altruism (PA). To examine empirical relationship among variables, data were obtained from respondents who seeking employment...

10.1017/jmo.2021.47 article EN cc-by Journal of Management & Organization 2021-09-28

The paper uses the HRM-psychological wellbeing-performance mechanism to place journalists, a previously overlooked group in literature as first responders, focal point of HRM-wellbeing-performance discussion. Based on Job demand-resource theory, job resources can buffer against challenging demands, such emotional labor that is peculiar responders' jobs. Our model examines interacting effect supervisor behavioral ambidexterity (SBA) and flexibility human resource practices (HRPf) relationship...

10.1080/09585192.2022.2032266 article EN The International Journal of Human Resource Management 2022-01-31

As the post-pandemic era gradually dawns upon us, hospitality industry seems to be slow in recovery, partly due continuous stress over being infected public and places. Scholars have recommended that establishments seriously consider potential benefits of artificial intelligence, social distancing, cleanliness fast-track industry’s recovery post-lockdown. This study contributes stream research by proposing testing a model demonstrates through alleviating COVID stress, therapeutic...

10.5038/2640-6489.7.2.1191 article EN cc-by-nc Journal of Global Business Insights 2022-08-18

Public service motivation is empirically proven to satisfy the psychological needs of public employees (PSEs). However, with new generation PSEs, ever‐changing demands and innovations are constantly altering drivers career satisfaction well‐being. Hence, drawing on basic theory (BPNT), this study proposes an empirical model that investigates determinants Gen‐Y PSEs' well‐being satisfaction. Analysis data from 217 workers suggests autonomous‐supportive leadership influences employees' through...

10.1002/pa.2571 article EN Journal of Public Affairs 2020-12-13

Abstract Firms and their managers have long been concerned with encouraging customers to take on an active role in marketing research activities. The critical question for these firms is how foster collaboration enhance the firm's effectiveness simultaneously benefit customers. This study focuses that individuals' cultural values customer voice potentially play shaping perceive cooperation firm. We analyzed data from a sample of 270 apparel store brands African country. Utilizing fuzzy‐set...

10.1111/ijcs.13055 article EN cc-by-nc-nd International Journal of Consumer Studies 2024-05-01

Edible cutlery is a safe alternative that, if adopted, can act as panacea to plastic pollution. Consumers who believe in lifestyle of health and sustainability (LOHAS) motivate others by taking the lead this direction. This study has explored psychological variables associated with LOHAS consumers conjunction product attributes edible check whether these influence adopt cutlery. An empirical on 210 using Partial Least Squares Structure Equation Modelling (PLS-SEM) Importance Performance...

10.24294/jipd.v8i6.4072 article EN Journal of Infrastructure Policy and Development 2024-06-05

This article reviews the extant literature on green services based data obtained from Web of Science core collection database. The objective review is identification emerging and predominant themes, authors, organizations within this domain research. A bibliometric approach taken in analyses co-authorship, co-citations, keyword co-occurrence, bibliographic coupling to assess evolution research domain, a total 212 publications. results visual representations networks indicate that last...

10.1080/23311886.2024.2369698 article EN cc-by Cogent Social Sciences 2024-07-04

Abstract This article adopts the value‐attitude‐behavioural (VAB) and attitude‐behaviour‐context (ABC) theoretical lenses to develop an integrative model examine attitudinal behavioural responses cryptocurrency investment. It also investigates moderating role of generational differences (pre‐millennials vs. millennials). The study showed that perceived value is closely associated with attitude towards investment which, in turn, strongly willingness make recommend investments. Results further...

10.1002/ijfe.3031 article EN cc-by-nc International Journal of Finance & Economics 2024-08-15
Coming Soon ...