An emerging trend is what has become commonly known as ‘Medical Tourism’ where patients travel to overseas destinations for specialised surgical treatments and other forms of medical care. With the rise more affordable cross-border rapid technological developments these movements are becoming commonplace. A key driver platform provided by internet gaining access healthcare information advertising. There been relatively little attention given role impact web-based inform Medical Tourism...

Instruments of corporate risk and reputation assessment tools are quintessentially developed on structured quantitative data linked to financial ratios macroeconomics. An emerging stream studies has challenged this norm by demonstrating improved model prediction capabilities through unstructured textual data. Fake online consumer reviews pose serious threats a business' competitiveness sales performance, directly impacting revenue, market share, brand even survivability. Research shown that...

Background The digital landscape has become a vital platform for public health discourse, particularly concerning important topics like organ donation. With global rise in transplant needs, fostering understanding and positive attitudes toward donation is critical. Social media platforms, such as X, contain conversations from the public, key stakeholders maintain an active presence on platform. Objective goal to develop insights into discussions popular social (X) understand context which...

This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response content on consumer review websites. Based data members of a site, it seeks capture experiences behaviours consumers, convey their voice as users social media other digital sources. Consumers, who are part Generation C, constitute significant proportion membership In this paper, nature generational category is discussed situated within media....

The management literature has extensively studied viral marketing in the last decade; however, there is a lack of research understanding network structures and role influencers within popular cultural consumption, such as on-demand digital media binge-watching. In this article, we investigate social popularising East Asian dystopian drama Squid Game. We phenomenon by analysing structures, dynamics influencer characteristics that transformed Game into global consumption sensation. Stemming...

The phenomenon of 'unboxing' purchases has confidently and prolifically emerged into popular culture, with consumer-generated images the branded stylised shopping bags, boxes, parcels from new acquisitions now ubiquitous in social media world. Bringing this relatively unexplored culture academic literature, netnographic investigation coupled in-depth semi-structured interviews aims to understand motivations, intentions, marketing implications such image sharing. Four distinct but interwoven...

Contributing to critical digital health research and the sociology of consumption, this study investigates phenomenon self-tracking interpretation consumer data via wearable technology mobile fitness software applications (apps). It critically analyses qualitative collected from members running communities in UK who are heavy users apps wearables. The seeks understand meaning practise long-term use wearables targeted at consumers interested tracking fitness, collection personal information...

The popularity of the magnetic vaccine conspiracy theory and other theories a similar nature creates challenges to promoting vaccines disseminating accurate health information.Health are gaining in popularity. This study's objective was evaluate Twitter social media network related apply capital analyze unique structures influential users. As strategy for web-based public surveillance, we conducted analysis identify important opinion leaders sharing conspiracy, key websites, narratives.A...

Given the role of technology and social media during COVID-19 pandemic, aim this paper is to conduct a network analysis four conspiracy theories that were spread pandemic between March June 2020.Specifically, examines 5G, Film Your Hospital, Expose Bill Gates, Plandemic theories.Identifying disinformation campaigns on studying their tactics composition an essential step toward counteracting such campaigns.The current study draws upon data from Twitter Search API uses examine patterns may be...

Background Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM this time, posting daily workouts that millions of worldwide followed. Objective This study aims investigate influence Wicks and impact his content levels public. Methods We used NodeXL Pro (Social Media Research Foundation) collect data from X (formerly Twitter) over 54 days...

Within the marketised higher education context, where traditional support systems are strained, student influencers on platforms like TikTok, Instagram, and YouTube have emerged as unexpected providers of academic emotional for their peers. Utilising a Foucauldian framework drawing 13 in-depth interviews with UK-based #studytalk creators, this study investigates construction influencer subjectivity strategies navigating complex space. Findings reveal how these individuals leverage success...

This paper explores the characteristics of storytelling in a digital medium through Season One podcast Serial. We analyse how Serial's audience engages with and reacts to narrative, it influences success reach show. draw attention cross-media format Serial enables listeners participate argue that digitally networked relies on both old new aesthetic narrative forms.

Purpose Generative artificial intelligence (GAI) has seen exponential growth in recent years due to its capability generate original content through natural language processing and comprehensive models. This paper aims investigate the transformative impact of GAI on higher education, focusing evolving roles faculty classroom. Design/methodology/approach Using a phenomenological perspective process approach, study involved 25 semi-structured interviews with academicians education. Findings...

The informatisation of health and social care is a central element the modernisation welfare. This article seeks to understand how older people have been conceptualised during complex process informatisation. To do this an ideal type typology used as heuristic way engaging with complexities policy changes. gives rise four models that are highlight dilemmas opportunities afford by different paths services. It suggested while may facilitated integration services it has accompanied...

The author presents her views on the significance of user-generated content for marketing research. impact online social networks strategy is discussed, and it noted that nearly 140 million brands have pages Facebook web site. believes some essential features research into consumer behavior remain unaffected by technological innovations, such as importance analyzing qualitative data.

Growing concern about the impact of constant, mediated connection has often focused on ways in which technologies contribute to a ubiquitous sense presence and interaction, kind invasion that this may represent self privacy. Discussion information communication is increasingly converging around need for deepened understanding their effect pace life, methods work, consumption, wellbeing. Counter-narratives overwhelming hyper-connectivity have emerged as result these changes. Using qualitative...

Purpose The purpose of this paper is to examine the findings from longitudinal study conducted with women leaders in tech cities understand cultural and discursive burden affecting their professional experiences dominant boundaries they regularly have cross legitimise knowledge expertise. Design/methodology/approach draws on research Gender Tech City project that included serial interviews 50 senior over three years at different city sites. Findings illustrates differing spatialities...

Purpose This paper aims to explore the university as a nexus of socially innovative support and engagement with micro- small-sized (mSME) creative businesses in rural semi-rural regions. argues that universities can play role around their Design/methodology/approach The authors used an action research approach shape university-led interventions for mSMEs predominantly rural/semi-rural deprived area North East England. A series additional interviews were conducted sample further issues raised...

The purpose of this article is to examine the effect different types self-tracking users (trackers) on health behaviours others living in same household. study takes an international perspective, examining tracking practises from 13 households based Europe, United Kingdom and States determine how trackers contribute emerging cultural social factors across life stages. findings digital understandings by shedding light collective formed within frequently intergenerational households....

The increasing use of Internet-based 'dating' services as a means to meet strangers online potentially form intimate relationships offline, raises concerns about trust and identity. established social practices introductions or meeting with stranger's offline are supported by set rules rituals that have been described 'courtship'. There is an absence such courting guidelines for interaction in mediated dating environments. This individuals understand themselves the shape how they should...