A5026801018- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Sharing Economy and Platforms
- Consumer Retail Behavior Studies
- Diverse Aspects of Tourism Research
- Service and Product Innovation
- AI in Service Interactions
- Human Mobility and Location-Based Analysis
- Sport and Mega-Event Impacts
- Impact of Technology on Adolescents
- Cultural and Educational Studies
- Online and Blended Learning
- Psychology of Social Influence
- Knowledge Management and Sharing
- Halal products and consumer behavior
- Innovative Human-Technology Interaction
- Organizational and Employee Performance
- Food Waste Reduction and Sustainability
- Environmental Sustainability in Business
- Artificial Intelligence in Healthcare and Education
- Conferences and Exhibitions Management
- Consumer Market Behavior and Pricing
- Cruise Tourism Development and Management
University of Macau
2023-2024
Macao University of Tourism
2019-2023
City University of Macau
2023
Macao Polytechnic University
2021
Institute for Tourism
2019
Macau University of Science and Technology
2016-2019
Hong Kong Polytechnic University
2016-2017
Understanding teachers' and students' perceptions of online teaching learning has been an important popular research topic. As the COVID-19 outbreak made best available option under social distancing quarantine policies, conversation on effectiveness its potential to strive in future continues. However, as this received relatively less attention tourism hospitality literature, study investigated experiences university teachers students respectively programs. Using survey distributed March...
Purpose Chatbot users’ communication experience with disembodied conversational agents was compared instant messaging (IM) human agents. The purpose of this paper is to identify what affects intention reuse and whether they perceive any difference between the two. Design/methodology/approach A conceptual model developed based on computer-mediated (CMC) interpersonal theories. Data were collected online from four different continents (North America, Europe, Asia Australia). Partial least...
The integrated resorts rely on social network sites (SNSs) for content marketing, while one of the main purposes marketing is customer engagement that will leverage impact branded content. This study investigates factors influencing with brand posts SNSs. findings highlight important influence both media-type and content-type level in SNSs resorts. provides practical implications to develop SNS online strategy.
Tourism and hospitality service providers have been seeking ways to engage customers in the value creation process deliver personalized experiences. Such practices facilitated by rapid development of information communication technology. Extant research on online customer engagement focuses mostly computer-based platforms. Mobile instant messaging (IM) has rarely explored despite its substantial potential for firm–customer interactions. On basis service–dominant logic computer-mediated...
Purpose This study aims to investigate how hoteliers leverage mobile technologies shape services that allow customers create their own unique and personalized experiences. Design/methodology/approach Guided by service-dominant logic sociomateriality, this analyzes hoteliers’ reasoning behind the design of mobile-based through qualitative research. Data were collected from interviews with hotel managers representing best-practice companies in industry. Findings The findings provide a rich...
Hotel ratings given by reviewers on travel-related social media sites are generally perceived as symmetric. Using the perspective of positive–negative asymmetry, we challenge this perception comparing prevalence single- and dual-valence reviews associated with opposite hotel ratings. Drawing findings a content analysis 500 TripAdvisor, followed three-way log-linear analyses, found that dual- (vs. single-) valence appear more frequently in extremely negative ("terrible") than positive...
Purpose Collecting information from and interacting with customers through mobile platforms for personalization purposes have become a trend. While mobile-based value co-creation has attracted wide research attention, noticeable gap exists regarding what might potentially affect the firm–customer interaction process which is co-created. This paper aims to explore how exchange communicate firms applications in travel context. Design/methodology/approach Based on constructivist paradigm, this...
Purpose Through a critical synthesis and reflection on the theoretical foundations empirical evidence related to sensory marketing, this study aims offer meaningful insights for hospitality operators provides future research directions marketing in hospitality. Design/methodology/approach Building an extensive review of studies across disciplines, paper presents discussions theories findings five senses context Findings The discussion indicate that is highly relevant applicable operations...
Purpose With the rapid development of sharing economy, travelers are facing choices between conventional hotels and peer-to-peer accommodation in urban tourism. The purpose this study is to examine how form their preferences such choice situations whether/how preference formation mode would change with COVID-19 pandemic. Design/methodology/approach A relative model was constructed estimated for both domestic outbound tourists, based on two waves survey data collected before after COVID-19....
Purpose The cruise industry has used technology to attract more millennials than ever before. progression of social media transformed the way young individuals gather information for their travel decision-making. Hence, this study aims investigate effects characteristics – Instagram on millennials’ trust in and attitudes toward content behavioral intentions. Design/methodology/approach A self-administered survey was designed test model, 323 responses collected were deemed valid main data...
Purpose Through critically reflecting on existing research information and communication technology (ICT) in hospitality, the purpose of this study is to propose recommendations for future further narrow theory-practice gap. Design/methodology/approach Personal experiences along with evidence from literature provide a foundation discussion, which enriched by integrating industry practitioners’ points view. Findings Single-perspective adoption studies have dominated ICT hospitality...
Purpose While the importance of human touch for maintaining a tech–touch balance has been stressed, little knowledge exists regarding how such elements should be incorporated in service settings dominated by technologies. This study aims to examine outcomes levels across different travel stages hotel stay context. Design/methodology/approach Data were collected through survey on 900 participants. Latent class analysis was first conducted categorize sample into groups based levels. Hypotheses...
The application of conversational agents empowered by artificial intelligence (AI) is becoming more common among tourism and hospitality businesses. Past research on AI has mostly investigated embodied robots rather than disembodied agents. This study investigates the determinants customers’ intention to reuse chatbots through integrating three different perspectives: technology acceptance model, computer-mediated communication theories, interpersonal theories. Using online self-reported...
Purpose This study aims to delve into the ethical challenges in artificial intelligence (AI) technologies underscore necessity of establishing principles for AI utilization hospitality and tourism. Design/methodology/approach A narrative review research on across diverse realms was conducted reflect current progress examine whether sufficient measures have been taken address issues pertinent Findings Ethical including privacy concerns, detrimental stereotypes, manipulation brutalization are...
While food waste in the hospitality industry remains a major global issue, practices of employees have been largely neglected. This paper explores effects meteorological factors on unserved from perspective employees. A mixed methods research design is adopted with quantitative data obtained records an integrated resort (IR) additional official government website. complemented by in-depth interviews IR. The results study indicate that high mean temperatures and higher average sulfur dioxide...
With the rapid growth of middle class in emerging economies, more consumers are patronising commercial arts performances as their leisure choices. As a unique cultural element destination, performing continue to attract both local and tourist audiences' attention contribute construct its destination image. Despite importance arts, link between branded product perceived image by audiences remains unexplored. This study fills research gap through developing testing conceptual model that...