Marlys J. Mason

ORCID: 0000-0002-5024-229X
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About
Contact & Profiles
Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Pharmaceutical industry and healthcare
  • Consumer Attitudes and Food Labeling
  • Behavioral Health and Interventions
  • Homelessness and Social Issues
  • Digital Marketing and Social Media
  • Employment and Welfare Studies
  • Technology Adoption and User Behaviour
  • Youth Development and Social Support
  • Customer Service Quality and Loyalty
  • Community Health and Development
  • Healthcare innovation and challenges
  • Social and Cultural Studies
  • Migration, Ethnicity, and Economy
  • Service and Product Innovation
  • Leadership, Courage, and Heroism Studies
  • Food Waste Reduction and Sustainability
  • Cannabis and Cannabinoid Research
  • Dietetics, Nutrition, and Education
  • Patient Satisfaction in Healthcare
  • Innovative Human-Technology Interaction
  • Family Business Performance and Succession
  • Death Anxiety and Social Exclusion
  • Information Technology Governance and Strategy

Oklahoma State University
2007-2025

Springfield College
2014

Oklahoma State University Oklahoma City
2002-2012

University of Utah
1998

This article explores the reflexive nature of coping and consumer behavior in people who live for months or years with a heightened sense that they may die sometime near future. These themes were explored context diagnosis breast cancer. The analysis shows consumption plays role this crisis uncertainty it brings. Various behaviors lead to consumption, but can also functional act as catalyst forward thinking.

10.1086/422121 article EN Journal of Consumer Research 2004-09-01

This article begins by considering how current models of vulnerability do not adequately capture situations arising from physical, cognitive and behavioral impairment. Using specific examples prior studies, three dimensions – ability to remediate, duration, stability the underlying challenge are suggested enhance our understanding that lead vulnerability. As these explored, four categories proposed for such situations: Straightforward Resolvable, Complex Unresolvable, Complex, Dynamic...

10.1177/0276146714527766 article EN Journal of Macromarketing 2014-03-18

Many households include a family member with disability. For these households, who consumes together, where they consume and when the consumption occurs often represent complicated, nuanced set of tradeoffs. Based on in-depth interviews families that child disability, we examine how makes an inclusion/exclusion decision factors into ongoing project creating is uniquely theirs. The analysis suggests decision-making closely tied to nature child's disability type central family's narrative...

10.1080/10253866.2011.637753 article EN Consumption Markets & Culture 2011-11-28

Abstract Targeted acts of violence in the marketplace disrupt status quo and unravel very fabric community consumption spaces. Despite growing frequency these shocking events, they remain underexplored consumer research, particularly regarding their impact on well-being collective welfare. This research explores how individual reactions choices face incomprehensible can pave way for healing regeneration through re-establishment ties exchanges. Our ethnographic inquiry ground findings...

10.1093/jcr/ucaf003 article EN Journal of Consumer Research 2025-02-04

Although families are recognised as a critical component in shaping consumer behaviour, one type of variation that has been overlooked is which child disability. This research presents an analysis themes related to family consumption emerged from depth interviews with parents living special needs child. Three types adaptation emerged: i) adaptations meet marketplace challenges, ii) roles and norms, iii) rituals identity. study illuminates the notion normalcy extends beyond influence entire...

10.1362/026725706778935637 article EN Journal of Marketing Management 2006-11-01

Two experiments explored the impact of disclosures (warning and disclaimer) product experience (heavy, light, nonusers) on consumers’ perceptions dietary supplements. In general, government‐mandated disclaimer did not beliefs about either efficacy or safety supplements; for most consumers, is unlikely to achieve its intended results. However, when was examined, analyses show that heavy users responded differently than light nonusers. Results point importance understanding influence...

10.1111/j.1745-6606.2006.00069.x article EN Journal of Consumer Affairs 2007-03-06

Service captivity occurs when consumers engage in services that significantly constrain their choice, voice, and power—and yet, despite these restrictions, are limited option to exit the exchange. The authors conceptualize develop an empirically grounded framework of service captivity, contextualize within two settings further support expose negative delivery, then highlight its pervasiveness through a typology archetypes. is more pervasive than current marketing literature would suggest,...

10.1177/0743915619899082 article EN Journal of Public Policy & Marketing 2020-02-17

Information regulation is intended to enhance consumer decision making. However, past studies raise concerns about the effects of such remedies. Using qualitative methods, this research provides a contextualized, in-depth view responses information regulation. The dietary supplement industry an informative case for studying unintended consequences reducing market restraints. Our findings provide insight into potential maladaptive behaviors that may accompany remedies and highlight importance...

10.1111/j.1745-6606.2011.01200.x article EN Journal of Consumer Affairs 2011-06-01

Consumer research widely acknowledges the role that consumption of goods, services, and brands, as well interactions with markets, plays in construction, maintenance, reconstitution consumer identities (Arnould & # ompson, 2005; Baker, 2006; Belk, 1988). What is not as commonly recognized literature personal social instability, or vulnerability, related to lack access markets (Baker, Gentry, Rittenburg, Hill, 2001; Ho man, Chapter 9 this volume; Sachs, 2005). In other words, are sources...

10.4324/9780203813256-41 article EN 2012-01-26

Since the 1990s, marketing literature has seen emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on social model disability, which encourages practitioners eradicate physical and architectural barriers faced by individuals. However, in field disability studies, increasingly criticised both for being too radical neglecting subjective experience disability. In this paper, we attempt illuminate existing views, while advocating new perspectives,...

10.1080/0267257x.2023.2289379 article EN Journal of Marketing Management 2023-12-05

Abstract Common consumption behaviors may become harmful to consumers. Maladaptive is the result of an increase in frequency or amount everyday, normal (adaptive) behaviors, which cause significant harm consumers and society. The authors explore maladaptive behavior investigate how important insights about lie at intersection harm. Consequently, discussion focuses on marketers policymakers, through their strategic approach, can both encourage mitigate behavior. Understanding transition from...

10.1111/joca.12324 article EN Journal of Consumer Affairs 2020-07-23

Abstract This comment is a response to Al‐Hamdani et al. (forthcoming) in this issue. The authors of that paper advocate plain packaging and warning label regulation for cannabis drawing on research from Canadian tobacco labelling based the public health dangers cannabis. While we acknowledge harmful effects some vulnerable consumers, highlights benefits legalization proposes regulatory oversight more akin alcohol with goal responsible usage, information, access; rather than one drawn...

10.1111/joca.12387 article EN Journal of Consumer Affairs 2021-05-31

In Pearson v. Shalala, the court restricts FDA authority by allowing sellers of dietary supplements to make health claims based on less than “significant scientific agreement” when these are accompanied a disclaimer. The authors raise issues regarding lack standards for substantiation and effectiveness disclaimers in light untested nature some vulnerabilities supplement consumers.

10.1509/jppm.19.1.144.16938 article EN Journal of Public Policy & Marketing 2000-04-01

Abstract This article applies structural ritualization theory (SRT) to identify different rituals and determine their importance in the daily lives of social networking sites (SNS) users, especially Facebook users. A mixed‐methods approach in‐depth interviews netnography viewed through lens SRT allowed us analyze types users engaged in, how these impacted evolved over time. During customer journeys on SNS Facebook, shared ritual practices distinct behavioral stages. Production consumption...

10.1002/cb.1799 article EN Journal of Consumer Behaviour 2019-12-11

The Dietary Supplement Health and Education Act broadened the definition of a dietary supplement loosened restrictions for health claims on labeling. has left an unclear boundary between supplements drugs. In this article, author examines legal debate surrounding regulation drugs supplements. also discusses recent Food Drug Administration enforcement activities court challenges.

10.1177/074391569801700212 article EN Journal of Public Policy & Marketing 1998-09-01

Managed care's promises of improved cost efficiency and continuity care to the general population are being tested by higher demands Medicare Medicaid populations, including many chronically ill individuals. By examining comparing satisfaction among healthier enrollees between non-Medicaid enrollees, authors develop an understanding how provides assessments that important all enrollees. The examine public policy initiatives in context special needs determine whether likely help generate...

10.1509/jppm.21.1.53.17610 article EN Journal of Public Policy & Marketing 2002-04-01

Abstract Wicked problems pose both immediate and existential threats. Within this article we explore the underlying nature of wicked problems, including social traps embedded in them. We deconstruct ecosystem surrounding single‐use plastics to make key points regarding controversies conflicting interests problems. propose that may be reframed by unpacking relationships between individuals collectives how are understood terms time horizon, ownership, responsibility, involvement. argue...

10.1111/joca.12609 article EN Journal of Consumer Affairs 2024-11-22
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