Linda Thunström

ORCID: 0000-0002-5728-4089
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About
Contact & Profiles
Research Areas
  • Decision-Making and Behavioral Economics
  • Economics of Agriculture and Food Markets
  • Economic and Environmental Valuation
  • Consumer Attitudes and Food Labeling
  • Obesity, Physical Activity, Diet
  • Experimental Behavioral Economics Studies
  • COVID-19 epidemiological studies
  • Vaccine Coverage and Hesitancy
  • Psychology of Moral and Emotional Judgment
  • Religion, Spirituality, and Psychology
  • Organic Food and Agriculture
  • Nutritional Studies and Diet
  • Religion, Society, and Development
  • Behavioral Health and Interventions
  • Gender, Labor, and Family Dynamics
  • COVID-19 Pandemic Impacts
  • COVID-19 and Mental Health
  • Misinformation and Its Impacts
  • Gender Diversity and Inequality
  • Financial Literacy, Pension, Retirement Analysis
  • Consumer Market Behavior and Pricing
  • Labor Movements and Unions
  • Culture, Economy, and Development Studies
  • Economic theories and models
  • Biblical Studies and Interpretation

University of Wyoming
2016-2025

Wyoming Department of Education
2013-2022

HUI Research (Sweden)
2011-2016

Umeå University
2008-2010

Swedish Institute
2009-2010

Abstract We examine the net benefits of social distancing to slow spread COVID-19 in USA. Social saves lives but imposes large costs on society due reduced economic activity. use epidemiological and forecasting perform a rapid benefit–cost analysis controlling outbreak. Assuming that measures can substantially reduce contacts among individuals, we find about $5.2 trillion our benchmark case. magnitude critical parameters might imply negative benefits, including value statistical life...

10.1017/bca.2020.12 article EN cc-by Journal of Benefit-Cost Analysis 2020-01-01

The scientific community has come together in a mass mobilization to combat the public health risks of COVID-19, including efforts develop vaccine. However, success any vaccine depends on share population that gets vaccinated. We designed survey experiment which nationally representative sample 3,133 adults USA stated their intentions vaccinate themselves and children for COVID-19. factors we varied across treatments were: severity infectiousness COVID-19 source risk information (White House...

10.1007/s10393-021-01524-0 article EN other-oa EcoHealth 2021-03-01

The scientific community has come together in an unprecedented effort to find a COVID-19 vaccine. However, the success of any vaccine depends on share population that gets vaccinated. We design survey experiment which nationally representative sample 3,133 adults U.S. state their intentions vaccinate themselves and children for COVID-19. In experiment, we account uncertainty about severity infectiousness COVID-19, as well inconsistencies risk communication from government authorities, by...

10.2139/ssrn.3593098 article EN SSRN Electronic Journal 2020-01-01

Abstract Traditionally, information has been assumed to never harm consumers, a notion recently challenged. Salience nudges have argued evoke negative emotions, therefore acting as “emotional taxes”. I design hypothetical restaurant meal experiment analyze the emotional and short-term consumer welfare impact of calorie salience nudge (calorie menu labeling) – policy implemented nationwide in U.S. 2018. find that may act an tax, but only for some there is considerable heterogeneity response...

10.1017/s1930297500002874 article EN cc-by-nc-nd Judgment and Decision Making 2019-01-01

The rapid development of COVID-19 vaccines is a tremendous scientific response to the current global pandemic. However, per se do not save lives and restart economies. Their success depends on number people getting vaccinated. We used survey experiment examine impact vaccine intentions variety public health messages identified as particularly promising: three that emphasize different benefits from (personal health, others, recovery local national economies) one message emphasizes safety....

10.1073/pnas.2108225118 article EN cc-by-nc-nd Proceedings of the National Academy of Sciences 2021-07-27

We examine the net benefits of social distancing to slow spread COVID-19 in United States. Social saves lives but imposes large costs on society due reduced economic activity. use epidemiological and forecasting perform a rapid benefit-cost analysis controlling outbreak. Assuming that measures can substantially reduce contacts among individuals, we find about $5.2 trillion our benchmark case. magnitude critical parameters might imply negative benefits, including value statistical life...

10.2139/ssrn.3561934 article EN SSRN Electronic Journal 2020-01-01

Physical distancing measures are important tools to control disease spread, especially in the absence of treatments and vaccines. While can safeguard public health, they also profoundly impact economy may have indirect effects on environment. The extent which physical should be applied therefore depends trade-offs between their health benefits economic costs. We develop an epidemiological-economic model examine optimal duration intensity aimed spread COVID-19. In application United States,...

10.1007/s10640-020-00440-1 article EN other-oa Environmental and Resource Economics 2020-08-01

Abstract Widespread testing is key to controlling the spread of COVID-19. But should we worry about self-selection bias in testing? The recent literature on willful ignorance says – people often avoid health information. In context COVID-19, such can data. Furthermore, arises when selfish wants conflict with social benefits, which might be particularly likely for potential ‘super-spreaders’ many interactions given who test positive are urged self-isolate two weeks. We design a survey...

10.1017/bpp.2020.15 article EN cc-by Behavioural Public Policy 2020-05-08

Calorie labeling is a popular policy to address the obesity epidemic, but it has had little empirical success. Under premise that willful avoidance of information plays role in this result, we propose novel approach—pre-nudges—to make consumers more receptive calorie information. Unlike nudges, which are used directly influence choice, pre-nudges how react nudge itself (the label). In line with predictions from our theoretical analysis, test two context menu labeling: one aims increase...

10.31235/osf.io/vy6af_v2 preprint EN 2025-02-08

10.1007/s11166-025-09449-7 article EN cc-by Journal of Risk and Uncertainty 2025-02-24

Abstract Habits are key determinants of consumer behavior across a range domains, such as food consumption, brand selection, transportation choice, technology usage, and health‐related behaviors. may also affect responses to exogenous shocks, including changes in policies targeted at consumers. Adequately defining measuring habits is therefore important for both understanding predicting behavior. In this paper, we develop habit index that based on regularity observed purchases. Our suitable...

10.1111/ajae.12534 article EN cc-by American Journal of Agricultural Economics 2025-03-10

Fraudulent activities in the international honey market affect 10% of food, and cost global food $50 billion per annum. Although many developed countries have created regulations to combat fraud, illegally imported honey, especially originating from China, still enters through transshipments relabelling mask its true origin. This laundering poses a health risk consumers, as Chinese potentially contains illegal unsafe antibiotics high levels herbicides pesticides. We analyse whether...

10.1111/1467-8489.12325 article EN Australian Journal of Agricultural and Resource Economics 2019-08-08

Cet article étudie la possibilité que les individus puissent renoncer volontairement à une information relative aux externalités qu’ils génèrent, gratuitement mise leur disposition. La d’utiliser l’excuse de l’ignorance pour adopter des comportements moins vertueux est également étudiée. Nous développons un modèle théorique dans lequel subissent pressions fois internes – culpabilité typiquement et externes sous forme pression sociale (par exemple compenser leurs émissions carbone). Notre...

10.3917/redp.242.0195 article FR Revue d économie politique 2014-06-10

Abstract We examine the causes and policy implications of strategic (willful) ignorance risk as an excuse to over-engage in risky health behavior. In experiment on Copenhagen adults, we allow subjects choose whether learn calorie content a meal before consuming it then measure their subsequent intake. Consistent with previous studies, find strong evidence ignorance: 46% ignore information, these subsequently consume more calories average than they would have had been informed. While studies...

10.1017/bpp.2019.52 article EN cc-by Behavioural Public Policy 2020-01-27

Individuals with substance use disorder (SUD) and recovery support services often face significant social stigma, especially in rural areas. One method of addressing stigma is through education personal stories. It unclear if such messages will work similarly across non-rural We conduct an exploratory analysis data from a national randomized controlled trial (N = 2,721) to determine there are differences the effectiveness at reducing rurality. Specifically, we test four interventions reduce...

10.1016/j.abrep.2024.100541 article EN cc-by-nc-nd Addictive Behaviors Reports 2024-03-19

10.1016/j.socec.2016.08.001 article EN Journal of Behavioral and Experimental Economics 2016-08-05

Abstract The efficiency of information, price campaigns and economic incentive policies related to food depend on the degree habit persistence in consumption. This paper estimates strength state dependence associated with breakfast cereal consumption its heterogeneity across households, where positive implies negative variety seeking analysis uses a detailed micro‐level dataset from research institute GfK Sweden household 2003. relies mixed multinomial logit model finds is generally highly...

10.1111/j.1477-9552.2009.00228.x article EN Journal of Agricultural Economics 2010-01-15

Taxes and subsidies on foods nutrients have the potential to promote healthier diets thereby reduce mortality. In this study, we examine effects of such policy instruments Swedish public health. Specifically, estimate food nutrient taxes mortality averted postponed in Sweden, using both demand system estimations simulation models. We evaluate different Value Added Tax (VAT) reforms. The VAT is raised products that are particularly rich saturated fat or salt lowered fruit vegetables. Our...

10.1016/j.socscimed.2021.114388 article EN cc-by Social Science & Medicine 2021-09-09
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