A5023642146- Digital Marketing and Social Media
- Ethics in Business and Education
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Digital Innovation in Industries
- Customer Service Quality and Loyalty
- Service and Product Innovation
- Corporate Social Responsibility Reporting
- Corporate Governance and Management
- Human Resource and Talent Management
- Psychology of Moral and Emotional Judgment
- Quality and Management Systems
- Supply Chain Resilience and Risk Management
- Emotions and Moral Behavior
- Business Strategy and Innovation
- Knowledge Management and Sharing
- Management and Marketing Education
- Innovation and Knowledge Management
- Management and Organizational Studies
- Entrepreneurship Studies and Influences
- Digitalization and Economic Development in Agriculture
- Complex Network Analysis Techniques
- Job Satisfaction and Organizational Behavior
- Corporate Finance and Governance
- Healthcare Systems and Technology
Justus-Liebig-Universität Gießen
2015-2024
Unforeseen environmental shocks, such as the Covid-19 pandemic, often throw organizations into disarray and chaos. Although some can successfully navigate these crises by implementing effective coping strategies, others need more knowledge on crisis management. This paper proposes strategic renewal for multinational enterprises (MNEs) facing challenges emphasizes importance of developing acquisition, exploitation capabilities, ambidextrous leadership. Based an integrative literature review...
Purpose Although organizations are investing heavily in digital transformation (DT) of the sales function, implementation and exploitation at force level ongoing challenges. As managers serve as conduits influence between top management force, success strategic initiatives, such DT, hinges on leveraging their to promote change adoption level. Accordingly, this research is guided by question: how can secure buy-in induce championing behaviors directed toward force?. The purpose paper...
Purpose The objectives of this study are threefold: to delineate the phenomenon “You Share, We Donate” (YSWD) campaigns and what distinguishes them from sales-based cause-related marketing; contrast effectiveness YSWD marketing provide an explanation for differences in effectiveness; explore boundary conditions proposed differences. Design/methodology/approach Three experiments were conducted empirically test differential effect campaign formats (i.e. vs marketing), underlying mechanism...