A5012752772- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Finance, Taxation, and Governance
- Organizational Management and Innovation
- Wine Industry and Tourism
- Cervical Cancer and HPV Research
- Sharing Economy and Platforms
- Entrepreneurship Studies and Influences
- Business, Education, Mathematics Research
- Corporate Identity and Reputation
- Consumer Retail Behavior Studies
- Family Business Performance and Succession
- Sport and Mega-Event Impacts
- FinTech, Crowdfunding, Digital Finance
- Quality and Safety in Healthcare
- Business, Innovation, and Economy
- Healthcare Operations and Scheduling Optimization
- Social Issues and Sustainability
- COVID-19 Clinical Research Studies
- Evaluation and Performance Assessment
- Accounting and Financial Management
- Hepatitis B Virus Studies
Universidad de Cantabria
2015-2024
Instituto de Salud Pública de Chile
2015-2024
In-Q-Tel
2010
Boston Children's Hospital
2008
University of Chile
1995
This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well a key behavioural variable is tourist satisfaction. In particular, our aims to contribute literature: (1) by examining relationships between equity, which not deeply investigated issue so far; (2) adding satisfaction, concept in loyalty formation, variables usually considered models. The was tested two samples, national international tourists...
In our study of the "perceptions–attitudes–behaviours" sequence, we explain how resident perceptions tourism's impacts on host communities influence not only their attitudes towards tourism, but also tourists – i.e. a new variable that has recently been introduced in literature. Moreover, introduce behavioural support, concept denotes higher level involvement and engagement residents with comparison traditional attitudinal support. Our results indicate: (1) residents' perception positive...
Gaining the loyalty of visitors is one main challenges destinations. Previous studies generally agree that satisfaction key driver tourist loyalty. However, it necessary to conduct a more thorough study destination formation by exploring role other variables as direct antecedents and moderators satisfaction–loyalty relationship. With this in mind, examines influences two are especially relevant consumer behaviour tourism: past experience involvement. The results obtained from sample 807...
Purpose – The purpose of this paper is to advance in research on consumer psychology hospitality, since it investigates how online search behavior users (particularly, information and choice) influenced by the opinions other people a new context characterized generalized use Web 2.0 applications. Design/methodology/approach Empirical was carried out hotel sector Iberian Peninsula, where two applications are especially relevant for users: review sites interactive sites. A qualitative method...
This article is a first step in examining reward-based crowdfunding tourism as socially responsible investment where individuals collaborate with projects that contribute to the development of their communities economic, environmental, and/or sociocultural terms. Thus, present study develops model social consciousness and perceived risk are postulated influence individuals’ attitudes toward intentions participate project crowdfunding. Based on simulated “enotourism” contributes region Spain,...
Purpose As there is still only limited research about expectation formation in destination marketing, the aim of this paper to enhance body knowledge by providing theoretical and empirical evidence role different factors which generate tourist expectations. In particular, since expectations may significantly condition not choice process but also perceptions experiences, objective examine contributing a destination. Based on service literature, framework postulates main generating...
Purpose The purpose of this paper is to analyze how country image affects the dimensions brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in higher education sector, as well interrelationships between these dimensions. Design/methodology/approach Quantitative research with 208 international students who were starting academic year at a Spanish university was performed test hypotheses. In accordance characteristics target population, subjects interviewed mainly from...
Vaccination generates a neutralizing immune response against SARS-CoV-2. The genomic surveillance is showing the emergence of variants with mutations in spike, main target antibodies. To understand impact these variants, we report neutralization potency alpha, gamma, and D614G SARS-CoV-2 44 individuals that received two doses CoronaVac vaccine, an inactivated vaccine. Plasma samples collected at 60 days after second dose were analyzed by reduction cytopathic effect Vero E6 cells three...
Abstract Past research has focused on the dimensions (consequences) of perceived risk and effect global e-commerce adoption by consumers. This paper uses a new approach to examine influence and, basis Theory Planned behaviour (TPB), develops an integrative model that includes three sources (i.e. technology, vendor product) attitude towards website use online purchasing intention users. In addition, this study examines how involvement, one main determinants consumer behaviour, affects role...
This study develops an integrative model to explain the influence on behavior, as perceived by users, of content posted other users social network sites. In particular, empirical research was carried out in hotel sector, where sites are widely used individuals pre-purchase stage (i.e. information search and choice). The results, obtained from a sample 776 Spain Portugal, indicated that individuals, about hotels published main site those is determined value, source credibility, interaction...
Purpose The main goal of this work is to argue the theoretical validity two competitive models that integrate entrepreneurial alertness in Theory Planned Behavior (TPB), and also propose an explanation for conceptual approach with a higher explicative ability. Design/Methodology/Approach A total 281 undergraduate students participated survey, data were analyzed using structural equation modeling models. Findings research shows it possible defend test competing TPB (EA), which alerts other...