Iona Yuelu Huang

ORCID: 0000-0003-0559-3952
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About
Contact & Profiles
Research Areas
  • International Business and FDI
  • Food Waste Reduction and Sustainability
  • Smart Agriculture and AI
  • International Student and Expatriate Challenges
  • Agricultural Innovations and Practices
  • Organic Food and Agriculture
  • Higher Education Governance and Development
  • Urban Green Space and Health
  • Agricultural risk and resilience
  • Animal Behavior and Welfare Studies
  • Global trade, sustainability, and social impact
  • Food Supply Chain Traceability
  • Human-Animal Interaction Studies
  • Cocoa and Sweet Potato Agronomy
  • Outsourcing and Supply Chain Management
  • Soil Mechanics and Vehicle Dynamics
  • Wine Industry and Tourism
  • Urban Agriculture and Sustainability
  • Animal Disease Management and Epidemiology
  • Conservation, Biodiversity, and Resource Management
  • Leadership, Human Resources, Global Affairs
  • Agriculture Sustainability and Environmental Impact
  • Customer Service Quality and Loyalty
  • Food Safety and Hygiene
  • Land Use and Ecosystem Services

Harper Adams University
2014-2024

University of Staffordshire
2003

This study reviewed research published after 1990 on the economics of agricultural mechatronic automation and robotics, identified gaps. A systematic search was conducted from following databases: ScienceDirect, Business Source Complete, Wiley, Emerald, CAB Abstract, Greenfile, Food Science AgEcon Search. 4817 documents. The screening abstracts narrowed range to a dataset 119 full text After eligibility assessment, 18 studies were subjected qualitative analysis, with ten focused specific...

10.1007/s11119-019-09667-5 article EN cc-by Precision Agriculture 2019-05-17

Abstract Autonomous equipment for crop production is on the verge of technical and economic feasibility, but government regulation may slow its adoption. Key regulatory issues include requirements on‐site human supervision, liability autonomous machine error, intellectual property in robotic learning. As an example impact benefits equipment, analysis from United Kingdom suggests that requiring 100% supervision almost wipes out small medium farms increases economies‐of‐scale advantage larger farms.

10.1002/aepp.13177 article EN cc-by-nc-nd Applied Economic Perspectives and Policy 2021-07-13

This multiple case-based study investigates the relationship between recruiting agents and UK universities who act as their principals. The current extensive use of in higher education may be seen an indicator financial impact made by international students. analyses practice agent management explores manner which power control interact. employed semi-structured interviews group discussions involving up to 6 respondents from each 20 case institutions. qualitative data reveal a considerable...

10.1080/03075079.2014.968543 article EN Studies in Higher Education 2014-10-23

Urban agriculture refers to any type of activity located within or around a city designed provide ecosystem services. Given the rapid population growth and urbanization, urban is seen as potential alternative route more sustainable food system. This review answers main question: What are benefits non-commercial Agriculture (NCUA) forms its contribution towards production? using systematic literature approach. The methodology involved capturing 1355 recent articles from qualified search...

10.3390/agronomy14020234 article EN cc-by Agronomy 2024-01-23

This paper examines issues concerning the development of cross-border buyer–seller relationships between China and UK. It reports initial findings on association “intercultural competence” quality business partners from these two countries. The relationship was taken as a composite measure previously established areas, i.e. trust, co-operation, commitment, adaptation, satisfaction long-term orientation. notion intercultural competence conceived culture-specific knowledge skills—the latter...

10.1080/13675560310001626963 article EN International Journal of Logistics Research and Applications 2003-12-01

In international marketing the search for suitable brand names is complicated by a number of issues. One these decision as to whether standardize, localize, or use some form intermediate adapted strategy. case PR China, situation more complex still, owing factors, but, particularly because its completely different logographic language structure. This paper examines several key issues in wine naming and then reports an empirical study into Chinese consumers' reactions live strategies, each...

10.1108/eb008763 article EN International Journal of Wine Marketing 2003-03-01

Purpose Since the end of latest rice-pledging scheme, Thai rice farmers have had more freedom in selecting marketing channels. Understanding determinants farmers' decision-making associated with these channels is particular interest to multiple stakeholders value chain. This study aims examine how economic, relational and psychological factors concurrently underpin influence their channel choice. Design/methodology/approach Drawing on theory reasoned action utility maximization farmers’...

10.1108/bfj-11-2020-1040 article EN British Food Journal 2021-07-01

There is an increasing reliance on international education agents for student recruitment in Higher Education (HE), but the governance of under-researched. This study explores contractual approaches adopted by HE institutions managing United States, Kingdom and Australia. Fuzzy set qualitative comparative analysis survey data from managers was undertaken involving specificity, coordination, within-contract monitoring, relational governance, market power number used. It produces a typology...

10.1080/03075079.2020.1861595 article EN Studies in Higher Education 2020-12-14

Purpose This research aims to explore retail managers' views on how food waste (FW) management activities contribute sustainable value creation and the customer proposition (CVP) for a given retailer interacts with their approaches FW management. Design/methodology/approach A three-stage exploratory qualitative approach data collection analysis was adopted, involving in-depth interviews managers, documentary of multiple years relevant corporate reports email validation by seven major UK...

10.1108/bfj-06-2021-0693 article EN British Food Journal 2021-12-02

This research examines how sheep farmers and industry actors in the United Kingdom (UK) understand conceptualize what animal welfare scientists term ‘positive welfare’. It explores their awareness of concept, they interpret it using a qualitative approach. Participants were recruited snowballing, purposive sample approach, resulting 25 11 (veterinarians, farming organizations, advisors, supply chain) being interviewed. To collect data, combined approach involving semi-structured interviews...

10.3390/vetsci11100452 article EN cc-by Veterinary Sciences 2024-09-24

This paper examines the role of Foreign Language Competence (FLC) in international business, at a time when business activity, general, is becoming increasingly international, and focus relationships changing from that short-term, task-orientated approach, to one longer-term relationship orientation. As consequence these changes, authors suggest FLC should become focused on development/maintenance long-term relationships, rather than traditional short-term "sales-orientation" which has been...

10.1504/ijmp.2004.004868 article EN International Journal of Management Practice 2004-01-01
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