Tyler Mark

ORCID: 0000-0001-8059-0116
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About
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Research Areas
  • Biofuel production and bioconversion
  • Economics of Agriculture and Food Markets
  • Agricultural Economics and Policy
  • Bioenergy crop production and management
  • Organic Food and Agriculture
  • Economic and Environmental Valuation
  • Agricultural Innovations and Practices
  • Agricultural risk and resilience
  • Sugarcane Cultivation and Processing
  • Forest Biomass Utilization and Management
  • Wine Industry and Tourism
  • Crop Yield and Soil Fertility
  • Smart Agriculture and AI
  • Genetic and phenotypic traits in livestock
  • Food Security and Health in Diverse Populations
  • Efficiency Analysis Using DEA
  • Capital Investment and Risk Analysis
  • Nutrition, Health and Food Behavior
  • Rice Cultivation and Yield Improvement
  • Agronomic Practices and Intercropping Systems
  • Housing Market and Economics
  • Cooperative Studies and Economics
  • Consumer Behavior in Brand Consumption and Identification
  • Soil and Water Nutrient Dynamics
  • Environmental Sustainability in Business

University of Kentucky
2016-2025

Agricultural & Applied Economics Association
2016-2024

United States Department of Agriculture
2017-2018

Morehead State University
2012-2013

Louisiana State University
2009-2010

Louisiana State University Agricultural Center
2010

Purdue University West Lafayette
2006

Recent work by agricultural economists has failed to adequately identify why consumers desire country-of-origin labeling, a key piece of information needed determine whether market-failure exists. This paper brings the attention sizable body literature on effects from marketing and business disciplines. Based this literature, we draw distinction between several consumer motivations for origin labels which these is cause public policy. We propose research questions that require answers if...

10.1111/j.1467-9353.2006.00288.x article EN Review of Agricultural Economics 2006-04-20

This study identifies factors affecting the adoption of a direct marketing strategy (DMS) by farmers and its impact on gross sales farm operations in United States. The authors use double-hurdle model 2002 Agricultural Resource Management Survey to evaluate empirically DMS managed American farmers. Results suggest that production organic crops regional location positively affect DMS. Adoption DMS, however, has negative relation large farms, farms with contracts, specializing cash grains....

10.1002/agr.20248 article EN Agribusiness 2010-08-12

Abstract Autonomous equipment for crop production is on the verge of technical and economic feasibility, but government regulation may slow its adoption. Key regulatory issues include requirements on‐site human supervision, liability autonomous machine error, intellectual property in robotic learning. As an example impact benefits equipment, analysis from United Kingdom suggests that requiring 100% supervision almost wipes out small medium farms increases economies‐of‐scale advantage larger farms.

10.1002/aepp.13177 article EN cc-by-nc-nd Applied Economic Perspectives and Policy 2021-07-13

ABSTRACT Consumers can now purchase cannabinoid Cannabidiol (CBD) oil from retailers. Product names are often used to communicate the differences in contents of CBD oils; for example, “CBD isolate” only contains CBD, whereas “full spectrum CBD” terpenes, flavonoids, and some delta‐9 tetrahydrocannabinol (THC). The describe could cause consumer confusion about actual product contents. We conducted an online survey with two selection tasks examine associated names. Products one task displayed...

10.1111/joca.70004 article EN cc-by-nc-nd Journal of Consumer Affairs 2025-02-22

Energy cane varieties are high-fiber sugarcane clones which represent a promising feedstock in the production of alternative biofuels and biobased products. This study explored crop establishment whole farm costs growing energy as biofuel southeastern USA. More specifically, total on dry matter biomass basis were estimated for five perennial over cycle lengths. Variable to be $63 $76 Mg−1 range cycles through harvest fourth sixth stubble crops. Total costs, including charges fixed equipment...

10.1007/s12155-013-9390-8 article EN cc-by BioEnergy Research 2013-11-05

Big Data has the potential to change fabric of agriculture as we know it today; but only with wireless connectivity sufficient employ telematics and other precision agricultural technologies. The primary focus this paper is on data transfer, specifically an enabling technology agriculture. Limited internet impedes full utilization effectiveness practices subsequent big system. These failures lead differentiation farmland values; those fields adequate commanding a premium. In absence transfer...

10.22004/ag.econ.240695 article EN The International Food and Agribusiness Management Review 2016-06-15

Abstract This study aims to identify critical consumer-demographic characteristics associated with the consumption of products containing hemp and investigate their effect on total expenditure in USA. To estimate likelihood market participation level, Heckman selection model is employed utilizing Nielsen consumer panel data from 2008 2015. Using a model, this finds that socio-demographic characteristics, especially income, age, education, play an important role explaining purchases demand...

10.1186/s40100-023-00245-y article EN cc-by Agricultural and Food Economics 2023-02-24

The reintroduction of Cannabis sativa L. in the form hemp (< 0.3% THC by dry weight) into US agricultural sector has been complex and remains confounded its association with cannabis (> weight). This further exacerbated inconsistent regulations since 2014 Farm Bill's reintroduction.A content analysis was performed to analyze terms definitions presented state tribal production plans, USDA Hemp producer license, pilot plans. A total 69 plans were analyzed.Results suggest significant...

10.1186/s42238-023-00181-0 article EN cc-by Journal of Cannabis Research 2023-06-07

The principal goal of this research is to determine why university students, part the Millennial Generation, choose purchase produce from a farmers market. Students who cook multiple meals and use in these at their place residence are more likely shop In addition, Millennial-aged students value being organic also Agriculture majors do not find availability important when deciding whether they want living on campus convenience if going market, given transportation issues.

10.22004/ag.econ.139060 article EN Journal of food distribution research 2010-11-01

This study investigates price relationships between organic and conventional carrots, tomatoes, lettuce in the U.S. utilizing Nielsen scanner data from 2006–2015. We employ a threshold vector error correction model (TVECM), autoregressive (TVAR), cointegration test to whether market integration exists vegetables as well existence of asymmetric transmission. The results find positive long-run prices carrots tomatoes show transmission pairs tomatoes. Our findings suggest that relationship...

10.1080/00036846.2018.1524570 article EN Applied Economics 2018-10-09

The promise of “big data” has been praised by the popular media. Concepts and impediments surrounding big data are discussed relative to both current status anticipated direction industry. Rural property professionals, such as farm managers rural appraisers, have an opportunity position themselves their clients make effective use data. Topics relevant in agriculture include farmland values, lease arrangements, ownership, asset its valuation, ramifications wireless connectivity. challenges...

10.22004/ag.econ.236662 article EN Journal of American Society of Farm Managers and Rural Appraisers 2016-01-01

The method used to dry hemp flowers can impact the concentration of cannabidiol (CBD) and other quality characteristics like mold levels in CBD oil. Understanding consumer preferences is vital for producers processors because there variation drying time, energy use, capital investment between potential methods. This research assesses willingness pay (WTP) oil at varying content (mg per 1-oz.(30 mL) bottle) methods better understand how consumers make tradeoffs attributes. Specifically,...

10.36956/rwae.v5i1.986 article EN cc-by-nc Research on World Agricultural Economy 2024-03-31

Purpose This paper examines how U.S. consumer intentions to adopt hemp vary across product types using the theory of planned behavior (TPB). Design/methodology/approach Data were collected via an online survey residents in 2022 (n = 1,948). Two-step structural equation modeling is used examine TPB constructs and background factors influence intent use five different hemp-based products: cannabidiol (CBD), clothing, food, personal care products, pet products. are analyzed R. Findings Positive...

10.1108/bfj-10-2023-0910 article EN British Food Journal 2024-06-29

This paper investigates what factors and characteristics of organic consumers affect annual food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this explores new marketing opportunities investigating heterogeneity in different household income levels utilizing the multilevel model. Findings study will contribute previous existing literature three-folds. First, we find that are more heterogeneous high-level groups (approximately above $60,000), as...

10.3390/su10093166 article EN Sustainability 2018-09-04

Context Advances in automated oestrus detection have made this an attractive technology to help reduce manual labour on dairy farms. Aims A decision-support tool was created farmers estimate the investment outcome of adopting technologies a seasonal production system. Methods using Excel 2011 (Microsoft Inc., Redmond, WA, USA). The allows input both current herd reproductive management costs and performance system receive herd-specific estimates benefit. analysis outputs include net present...

10.1071/an17730 article EN cc-by-nc-nd Animal Production Science 2019-01-01
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