The goal of this study is: (1) to expand upon prior research into general online content, (2) analyze the acceptance and rejection factors Internet advertising messages, (3) examine moderating role brand trust in process. results show that, when displaying intentions relating advertising, is not a significant influencing variable. However, studying intent reject message, does act as barrier against negative effect irritation, while exist, irritation exercises on value.

The role of polymorphonuclear neutrophils (PMNs) in the development specific immune response against Chlamydophila abortus (Chlamydia psittaci serotype 1) infection was studied a pregnant mouse model involving treatment with RB6-8C5 monoclonal antibody. PMN depletion significantly affected liver, which T-lymphocyte and F4/80(+) cell populations decreased, particularly CD8(+) T-cell population. A Th1-like response, characterized by high levels gamma interferon without detectable interleukin 4...

Digital content consumption provides a new scenario for children’s relationships with brands. The objective of this research is to study the process by which children interact social media networks and effect on brand preference loyalty generated interaction. Specifically, objectives are focused empirically verifying consumption, contribution, creation in networks, confirm they can have relationship between A great amount has adult consumers projected methodology onto children. This paper...

ABSTRACT To assess the role of polymorphonuclear neutrophils (PMNs) in Chlamydia psittaci infection a pregnant mouse model, and nonpregnant Swiss OF1 mice were depleted PMNs by treatment with RB6-8C5 monoclonal antibody before intraperitoneal C. serotype 1. Nondepleted served as controls. Depleted aborted earlier had much higher mortality rate than nondepleted mice. Bacteriological analysis showed that number chlamydiae isolated from spleens at 5 7 days postinfection was 100 times greater...

<h3>ABSTRACT</h3> This study aims to analyze the potential ability of sponsorship create shareholder wealth on basis how announcement global sports sponsorships affects sponsoring companies9 stock market prices. also seeks illuminate previous research controversies by examining several international tournaments in various countries over a 10-year period. The results show that, first, investors9 appreciation was positive, although it decreased year announcement; second, combination functional...

The channel conflict that exists between retailers and manufacturers of branded products has dynamically shifted as large have expanded their offerings private label products. This study investigates the ability consumer packaged goods companies to exert influence in by testing which marketing initiatives implemented manufacturer brands are more efficient preventing switching labels. We use a hazard model simultaneously measure effects due product innovation, promotion, price on how strong...

Abstract Defending social and political positions other than those that a company's clients might support has always been an avoidable risk. However, this practice, called ‘corporate activism,’ gradually integrated into the strategies of organizations. The object work is thus to understand antecedents corporate activism from consumer's point view. To this, we carry out structural equation modeling (SEM) based on sample 1,521 consumers. results demonstrate that: (i) institutional credibility,...

Traditionally, it has been argued that companies should maintain a neutral stance on issues of social or political nature, especially controversial ones. However, in recent years, corporations have begun to adopt clear positions sensitive and polarizing issues. This new phenomenon, called corporate activism, is beginning gain prominence strategies, which now extend beyond business objectives sometimes may go against the beliefs held by many customers. To date, studies aimed at identifying...

Some companies have begun to take a stand on controversial social and political issues. These initiatives, which are defined as ‘corporate activism’, part of complex context that is characterised by distrust in public institutions governments. This article analyses the impact corporate activism financial returns implemented it. Our contribution empirical research identify two variables not previously studied an influence whether positive or negative. To this end, wide sample cases were...

Purpose The purpose of this paper is to identify the influence homophily and social identity in eWOM adoption on music consumption streaming platforms. study also proposes a framework for product consumption. Design/methodology/approach Data were collected through an electronic questionnaire with total 524 valid responses. A partial least square methodology was used approach data analysis. Findings findings indicate that both have effect. Additionally, shows being important value influence....

Social networks have been widely studied regarding advertising behavior. However, there is no relevant research to analyze the digital social structure of ads and their implications. We analyzed this topic using 387 campaigns 14.612 YouTube users ratings. The results show that commercials with a high number views not always get positive evaluations. Moreover, formed by advertisements follows an organized pattern around specific subjects. analysis kind structures could be starting point for...

Studies on demand impact for 9-ending and rounded prices have so far offered controversial results, with hardly any research focusing their effect online commerce or in a multichannel sales context. Our study aims to fill this gap by analyzing the conditions that influence strategy behind setting such type of pricing retail business fast-moving consumer goods (FMCG). To test formulated hypotheses, scanner data from FMCG retailers are used. In addition “demand” “price”, “promotion...

Private labels have experience extraordinary growth worldwide, reaching in Spain a market share close to 40%. clearly evolved over time increasing the range, developing more sophisticated portfolio and many cases adopting innovation quality improvement strategies. The objectives of this paper are: firstly investigate consumer perceptions private-label innovativeness secondly analyze how these influence creation intangible assets related perception private labels, retailers other consumers...