In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving integrity of sites. However, little research has examined impact AR on customers’ attitudes and behavioral intentions toward By integrating post-acceptance model information systems (IS) continuance, balance theory, theory reasoned action (TRA), we investigate causal mechanism underlying consumers’ beliefs about (perceived advantage,...

Purpose Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of tourist experience. However, behavioral intention to adopt AR dependent on traits, and close investigation required differences. To explore these differences effect acceptance sites, this study aims focus aesthetic hedonic characteristics applications. Design/methodology/approach Data were collected two countries with strong contrasts Hofstede’s dimensions acceptance. In total, 145...

Purpose First, this paper aims to investigate the impact of impulsiveness on two types shopping value (e.g. utilitarian and hedonic value) urge buy restaurant products services impulsively in social commerce environments. Second, study assesses situational factors scarcity serendipity) individuals’ values. Design/methodology/approach Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conducted. Furthermore, a hierarchical regression model...

We present the preparation, characterization, and analytical application of silica nanochannels in size range 5-100 nm. These cylindrical-shaped are prepared using a simple laser-assisted mechanical pulling process, followed by partial enclosure into glass micropipet. The characterized combination optical microscopy, scanning electron microscopy (SEM), resistance measurements an electrolyte solution. SEM results show that nanochannel has circular geometry at orifice. Ohmic response been...

Recently, the tourism and hospitality industry is providing tourists with an enhanced experience via various cutting-edge technologies such as augmented reality (AR). In addition, there has been increased interest on effects of cultural traits human behaviors. The aim this paper to examine how Long- Short-term orientation moderates relationship between economy provided by AR applications users' perceived value. Data were collected from 145 participants at Deoksugung Palace in Seoul, South...

This study assesses the economic impact of Smart Tourism Platform (STP) projects in Seoul. We begin by outlining architecture STP, which comprises seven distinct layers, to deepen our understanding. Next, we analyze their effects using a four-step approach that includes Delphi surveys and updating Seoul’s 2015 national input-output table 2021 regional version through RAS location quotient (LQ) techniques. Our findings indicate 2.9 billion KRW investment STP creates about 3.8 production...

As a result of interactive and immersive technologies such as augmented reality, almost every service business has changed their ways engaging with consumers. However, there been little research on acceptance use wearable reality (AR) in services museums art galleries. Therefore, the aim this study was to investigate causal relationships among customers’ beliefs, evaluation, attitudes, perceived behavior control (time resources), subjective norms, intentions AR visit tourist attraction (an...

The information and communication technology has become an indispensable part of modern education. paradigm shift in the educational environment makes instructors recollect traditional roles classroom education adjust their responsibilities to accommodate a transformed pedagogy learner expectations. This paper aims at instructor’s role on-line studies how instructor affects satisfaction via involvement. Modifying system success model, learning-environment qualities are rearranged into...

Purpose – The purpose of this paper is to investigate what triggers tourist’s use geotag as an information sharing tool in social media. Design/methodology/approach This study divided tourists’ goals into task-involved (enjoyment geotags and altruism) ego-involved (anticipated extrinsic reward desire for attention), then examined the influences these on their satisfaction information-sharing behavior by using PLS-Graph 3.0. Findings Whereas anticipated rewards, altruism, enjoyment were found...

A competitive smart tourism city can be a solution for building resilience to address current and future crises even booster of the economic effects tourism, since it has an ripple effect both inside outside city. This study tried estimate intra- inter-regional Seoul, which high competitiveness as First, this objectively clarify scope based on Delphi survey then adopted input–output model. The results showed that Seoul is expected create income, value-added, job creation city, will greatly...

Because tourism destinations are difficult to assess in certain standard aspects, the factors that contribute helpfulness of reviews remain largely unknown. Moreover, online has not been explored terms interaction between language style (high- vs. low-cognitive) and attraction type (hedonic utilitarian). Hence, this study examines impact on an review attraction, depending meaning destination. This study’s data included 8,032 four attractions (2 hedonic x 2 utilitarian), drawn from...

The purpose of this study is to explore the effects augmented reality (AR) and virtual (VR) on visitors' museum experience. To date, some studies have investigated factors that enhance visitor experiences through AR VR; however, research focusing social presence experience economy in mixed-reality environments, combining both VR AR, limited. Therefore, aim examine effect mixed environments tourist by applying theories. Questionnaires were conducted with 163 visitors found a strong predictor...

This study investigates the adaptability of Artificial Intelligence (AI) agents in Metaverse, focusing on their ability to enhance responsiveness, decision-making, and engagement through proposed Adaptive Learning Model for AI Agents (ALMAA) framework. The research does not introduce new interventions existing platforms like Epic Games or AltspaceVR but instead analyzes how operations align with adaptive learning principles. By examining these platforms, demonstrates alignment between...

Augmented Reality (AR) applications have been actively developed by numerous tourism institutions or organizations around the world in order to provide tourists with unique and memorable experience. Tourists can be physically virtually immersed sites aesthetic experience provided AR application. However, are cutting-edge technology consequently undergo some annoying process use it. Thus, not enough motivation, opportunity ability of barriers enhancing So we adopted...

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on first page OTA websites, and financial burden, such as commissions have pay in return, are increasing. Therefore, facilitate successful management tourism industry, it is important establish what makes people continue practice using OTAs book rooms other accommodation outlets. By adopting heuristic-systematic model (HSM), this study explores factors that drive consumers’...