Abstract As in other social sciences, published findings consumer research tend to overestimate the size of effect being investigated, due both file drawer effects and abuse researcher degrees freedom, including opportunistic analysis decisions. Given that most sizes are substantially smaller than would be apparent from research, there has been a widespread call increase power by increasing sample size. We propose that, aside size, researchers can also boosting If done correctly, removing...

It is generally accepted that repeated exposure to an advertisement can influence liking for and the brand names product packages included in advertisement. Although it has often been assumed leads a direct affective response, more recent evidence suggests prior processing fluency at time of judgment. misattribution about source this results preference stimulus. To date, majority research on fluency/attribution hypothesis focused when people will make fluency-based attributions, while...

It is common for brands to extend into additional product categories. The most successful extensions involve that are associated with benefits valued in the extension category. We propose brand success also depends on accessibility of these benefit associations and accessibility, turn, amount interference by competing (e.g., category associations). One implication this proposition broad (i.e., offering a portfolio diverse products) will tend have more accessible than narrow similar can...

Journal Article Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Information Get access Tom Meyvis, Meyvis Search for other works by this author on: Oxford Academic PubMed Google Scholar Chris Janiszewski Consumer Research, Volume 28, Issue 4, March 2002, Pages 618–635, https://doi.org/10.1086/338205 Published: 01 2002 history Received: June 2000 Revision received: July 2001

Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant irritating, even though consumers avoid breaks in choose experiences. Across variety of hedonic (e.g., listening to noises or songs, sitting massage chair), the authors observe disrupt adaptation and, as result, intensify subsequent experience.

Seven studies tested the hypothesis that people use subjective time progression in hedonic evaluation. When believe has passed unexpectedly quickly, they rate tasks as more engaging, noises less irritating, and songs enjoyable. We propose felt distortion operates a metacognitive cue implicitly attribute to their enjoyment of an experience (i.e., flew, so must have been fun). Consistent with this attribution account, effects on ratings were moderated by need for attribution, strength “time...

Consumers with limited discretionary money face important trade-offs when deciding how to spend it. In the current research, we suggest that feelings of financial constraint increase consumers’ concern about lasting utility their purchases, which in turn increases preference for material goods over experiences. The results seven studies confirm consideration constraints shifts preferences toward (rather than experiences), and this systematic shift is due an increased longevity purchase. This...

Journal Article Enhancing the Television-Viewing Experience through Commercial Interruptions Get access Leif D. Nelson, Nelson Search for other works by this author on: Oxford Academic PubMed Google Scholar Tom Meyvis, Meyvis Jeff Galak of Consumer Research, Volume 36, Issue 2, August 2009, Pages 160–172, https://doi.org/10.1086/597030 Published: 13 January 2009

Journal Article Avoiding Future Regret in Purchase-Timing Decisions Get access Alan D. J. Cooke, Cooke Search for other works by this author on: Oxford Academic PubMed Google Scholar Tom Meyvis, Meyvis Schwartz of Consumer Research, Volume 27, Issue 4, March 2001, Pages 447–459, https://doi.org/10.1086/319620 Published: 01 2001 history Received: May 1998 Revision received: June 2000

It is well established that consumers' evaluations of brand extensions depend on the quality parent and fit between extension category. The authors propose relative importance these two factors influenced by key features a typical shopping environment: presence visual information availability comparison brands. In particular, demonstrate adding pictures enabling comparisons shift preference from better-fitting brands to higher-quality this occurs because create more concrete representation...

Why do affective forecasting errors persist in the face of repeated disconfirming evidence? Five studies demonstrate that people misremember their forecasts as consistent with experience and thus fail to perceive extent error. As a result, not learn from past adjust subsequent forecasts. In context Super Bowl loss (Study 1), presidential election (Studies 2 3), an important purchase 4), consumption candies 5), individuals mispredicted reactions these experiences subsequently misremembered...

Whenever consumers interact with technological devices connected to the internet, they disclose information about themselves. The rapid diffusion of voice technology is shifting way from typing or clicking speaking. This article offers a comprehensive analysis how this shift manual oral communication affects disclosure. authors first consider verbal disclosure and provide conceptual framework that explicates can influence consumers’ propensity reveal themselves through semantic content...

Researchers often collect continuous consumer feedback (moment-to-moment, or MTM, data) to understand how consumers respond a variety of experiences (e.g., viewing TV show, undergoing colonoscopy). Analyzing MTM judgments are integrated into overall evaluations allows researchers determine the structure an experience influences consumers' post-experience satisfaction. However, this analysis is challenging because functional nature data. As such, previous research has typically been limited...

The present research re-examines one of the most basic assertions regarding evaluation hedonic experiences: end effect. effect suggests that retrospective an experience is disproportionately influenced by final moments experience. findings in this article indicate endings are not inherently over-weighted evaluations. That is, episodes do affect simply because they occur at end. We replicate consistent with effect, but provide additional evidence implicating other processes as driving factors...

Across 7 laboratory studies and 1 field study, we demonstrated that people remembered an unpleasant experience as more aversive when they expected this to return than had no such expectation. Our results indicate effect from people's tendency brace for experiences. Specifically, faced with the anticipated of experience, prepare worst, leading them remember initial aversive. This bracing can be reduced either by limiting self-regulatory resources or denying time brace. These experiences less...

This article introduces the method of single-neuron recording in humans to marketing and consumer researchers. First, authors provide a general description this methodology, discuss its advantages disadvantages, describe findings from previous human research. Second, they relevance for behavior and, more specifically, how it can be used gain insights into areas categorization, sensory discrimination, reactions novel versus familiar stimuli, recall experiences. Third, present study designed...

Abstract Given that the central objective of consumption in many contexts is to derive enjoyment or utility, it reasonable assume how much people consume a product will primarily be driven by they like it. Yet, current research finds that, although consumers indeed predict greater amount options more, their actual can surprisingly insensitive preferences. Across six experiments, we find systematically overestimate extent which determined We propose actually variety factors, including...

Journal Article Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events Get access Jane E. J. Ebert, Ebert Search for other works by this author on: Oxford Academic PubMed Google Scholar Tom Meyvis Consumer Research, Volume 41, Issue 3, 1 October 2014, Pages 794–809, https://doi.org/10.1086/677563 Published: 11 July 2014