A5035828749- Consumer Market Behavior and Pricing
- Digital Platforms and Economics
- Firm Innovation and Growth
- Energy, Environment, and Transportation Policies
- Consumer Retail Behavior Studies
- Electric Vehicles and Infrastructure
- Transportation Planning and Optimization
- Consumer Behavior in Brand Consumption and Identification
- Innovation Diffusion and Forecasting
- Vehicle emissions and performance
- Catalysis and Oxidation Reactions
- Marketing and Advertising Strategies
- Global trade and economics
- Management, Economics, and Public Policy
- Catalytic Processes in Materials Science
- Merger and Competition Analysis
- Urban Transport and Accessibility
- Catalysts for Methane Reforming
- Energy and Environment Impacts
Renmin University of China
2012-2023
Chinese Academy of Sciences
1996
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This paper adopts a novel perspective to assess the direct and spillover impacts of tariff wars in context globalized production social media. Using automobile sales data China that contain each product’s country origin, we find China’s retaliatory tariffs against U.S. increased imports, brands import segment, decreased China-made domestic segment. The increase segment was due advertising effect war; decrease resulted from consumer boycotts triggered by war. net impact on negative much...
Comparative marketing communication has emerged as an important area of managerial and scholarly inquiry. In the pharmaceutical industry, it been practiced in detailing, personal selling to physicians. With physician-level panel data detailing prescriptions, we examine effectiveness comparative versus noncomparative detailing. particular, investigate whether a brand’s directly damages competing brands or provides them free exposure The Bayesian hierarchical probit model with reduced-form...
An overlooked strategic benefit of mergers and acquisitions (M&As) is their impact on brand equity. M&As may affect consumer preferences, which in turn will a firm’s profit. We develop structural model with difference-in-differences specification to measure how profit through three mechanisms: equity, cost synergies, product portfolios. analyze Lenovo’s acquisition IBM’s PC division China’s market find that the increase equity contributed most increasing profit, followed by synergies. To...
The positive state dependence—inertia—has been extensively examined in the literature. However, it is difficult to empirically pin down negative dependence—variety seeking—and assess its dynamic relationship with inertia. authors propose a conceptual framework study variety seeking and inertia two-stage purchase decision process, based on clickstream data revealed consideration set from mobile food-ordering application. Results show that consumers seek consideration-set formation, whereas...