A5023556641- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Digital Marketing and Social Media
- Cruise Tourism Development and Management
- Consumer Behavior in Brand Consumption and Identification
- Economic Zones and Regional Development
- Environmental Sustainability in Business
- Organ Donation and Transplantation
- Geodetic Measurements and Engineering Structures
- Economic and Environmental Valuation
- Organic Food and Agriculture
- Global and Cross-Cultural Management
- Attachment and Relationship Dynamics
- Urban Green Space and Health
- International Business and FDI
- Municipal Solid Waste Management
- Cultural Differences and Values
- Land Use and Ecosystem Services
- Food Waste Reduction and Sustainability
- Blood donation and transfusion practices
- Global Healthcare and Medical Tourism
- Microplastics and Plastic Pollution
- Global Trade and Competitiveness
Nha Trang University
2012-2024
University Medical Center HCMC
2022
Purpose This research aims to adopt competitiveness theory analyse the effects of leadership competencies on small and medium-sized enterprises (SMEs) in tourism sector. Design/methodology/approach collected data from 200 participants, who are management positions SMEs Vietnam. Structural equation modelling was applied. Findings The results indicate satisfactory reliability validity constructs support for two models within a structural evaluate influence SMEs. both customers competitors show...
Purpose This research aims to explore the role of awareness harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) coastal communities (CCs). To this end, study develops tests a unique model that explains residents’ intention reduce use SPBs regions. Design/methodology/approach A questionnaire was used collect data 721 residents Vietnam. Structural equation modeling moderation analysis were applied test proposed hypotheses. Findings The...
Forty-three tourism experts in the eight South Central Coast provinces of Vietnam were invited to assess sustainability development based on a set inheritance indicators. The analysis results indicate that province Quang Nam has most highly evolved sustainable for all four indicators (economic, social, environmental, and institutional). Although Khanh Hoa, Da Nang, Binh Thuan had made steps development, many unstable. Phu Yen Ngai two undervalued locations terms development. This paper...
Purpose The purpose of this paper is to discuss and test the combined effects openness experience (OE) power, moderator social norms (SN) perceived resources on choice luxury attributes for branded products in Vietnam. Design/methodology/approach Based a self-administered survey data 207 Vietnamese consumers, structural equation modeling approach analysis with latent constructs used hypotheses. Findings OE power have both direct interactive positive influences product attributes. In...
This study investigates the impact of social media marketing (SMM) activities on destination loyalty, emphasizing mediating roles tourist satisfaction and engagement, moderating role trust in an extended Stimulus-Organism-Response (S-O-R) model context emerging country (Vietnam). Data from 514 domestic tourists collected Vietnam's coastal destinations were analyzed using partial least squares structural equation modeling (PLS-SEM). The results reveal significant direct effects SMM...
Nghiên cứu dựa trên việc mở rộng lý thuyết hành vi tiêu dùng có kế hoạch, với mẫu hạn ngạch gồm 600 khách du lịch được thu thập và phân tích nhằm xác định các nhân tố giải thích ý sử dụng sản phẩm bao bì xanh của khi đến Nha Trang. Kết quả nghiên chỉ ra chịu tác động thái độ, chuẩn chủ quan, kiểm soát nhận thức kiến về xanh. Đặc biệt, mối quan hệ giữa độ trở nên chặt chẽ hơn dưới điều tiết Từ kết cứu, bài viết đề xuất một số khuyến nghị giúp doanh nghiệp chính quyền địa phương những chiến...