Purpose This study aims to discuss and test the combined role of perceived risk, objective knowledge certainty as moderators in satisfaction‐loyalty relationship. Design/methodology/approach The authors use survey data 387 Vietnamese consumers a food context. A structural equation modeling (SEM) approach for moderator analysis with latent constructs is used hypotheses. Findings Perceived risk barrier forming loyalty negative moderating effect on However, relationship stronger when increase....

Purpose The purpose of this paper is to discuss and test the direct indirect effects utilitarian, hedonic social values integrated into theory planned behaviour (TPB) achieve a deeper understanding consumers’ intention adopt mobile commerce (MC) in context developing country, Vietnam. Design/methodology/approach Based on self-administered survey data 382 Vietnamese consumers, structural equation modelling approach with latent constructs used hypotheses. Findings Perceived explain consumer...

The antecedents and implications of shopping are relevant to impulsive compulsive buying behaviour, because both tendencies can be harmful an individual’s well-being, ill-being, for society as regards overconsumption sustainability. Most studies investigating either or have used different definitions operationalisations the two constructs. It is unclear whether parts ill-being. This study defines measures tendency (IBT) (CBT) in terms distinctive core features: impulse versus urge addiction....

Purpose The purpose of this paper is to examine the roles perceived certainty, manipulated risk and knowledge in satisfaction‐purchase intention relationship context a new product evaluation. Design/methodology/approach This study uses 2×2 factorial design with 120 participants combination methods test hypotheses. Findings respondents low‐risk as well high‐knowledge groups report higher purchase intention. Interestingly, movement from satisfaction among groups. In particular, finds positive...

Purpose This study explores the direct and indirect effects of two components food-related consideration future consequences (CFCs), including CFC-Immediate CFC-Future, on sustainable food attitudes (SFA) via health environmental concerns. Design/methodology/approach Partial least squares structural equation modeling technique was used a data set 664 Vietnamese consumers collected in Central Vietnam to evaluate measurement models. Findings CFC-Future as well concerns have positive SFA....

Purpose This study applies the theory of reasoned goal pursuit (TRGP) to investigate factors driving Vietnamese consumers’ motivation and intention reduce household food waste (HFW). Design/methodology/approach A survey was conducted with 380 consumers, structural equation modelling used test proposed framework, employing validated scales for measuring goals beliefs from an elicitation study. Findings The results support TRGP, showing that attitude, subjective norms perceived behavioural...

Purpose This study explores the conflicting effects of positive versus negative self-esteem and frugal wasteful self-identity on food waste behavior (FWB), examining moderating roles self-ambivalence impulsive buying tendency (IBT) as mediators in a comprehensive mediation-moderation model. Design/methodology/approach Based sample 416 Vietnamese consumers, this employs an advanced single-indicator approach for latent variable interactions within general path analysis framework to test...

Purpose The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and repurchase loyalty, explore moderating role knowledge on relationship between these constructs. Design/methodology/approach results are based a cross‐section sample 846 households in Vietnam using self‐administrating questionnaires, with fish as main research object, analyzed structural equation modelling. Findings risk negative has significantly positive effect loyalty. This study...

The purpose of this study is to apply the conceptual framework theory planned behavior (TPB) explain consumption sustainable produced fish in Sweden. We seek understand moderating role food product involvement and environmental awareness as extensions traditional constructs such attitudes, social norms, perceived behavioral control. data were derived from a representative sample 1974 Swedish consumers. Structural equation modeling was applied test relationships between evaluate reliability...

Purpose – The purpose of this paper is to explore the combined moderator role consideration set size (CSS) and variety seeking (VS) on satisfaction-loyalty relationship, uses theories findings mostly from brand literature test some hypotheses at a product category level. Design/methodology/approach authors use survey data 487 Vietnamese consumers in food context. A structural equation modelling (SEM) approach for analysis with latent constructs used hypotheses. Findings CSS has positive...

This study tests the different and combined roles of involvement ambivalence in satisfaction–repurchase loyalty relationship. The analyses survey data from 922 Vietnamese consumers. uses structural equation modelling for testing mediator moderator effects. results indicate that satisfaction has both positive direct indirect effects on repurchase via involvement. Ambivalence negative involvement, but does not directly influence loyalty. Empirical evidence also reveals are moderators However,...

Introduction In the area of environmental psychology, time and temporal perspective have often been used as an overarching framework to explain or predict outcomes. This study aims introduce a new Time Importance Scale (TIS) based on attitude strength theory assess its nomological validity in comparison with more established Temporal Focus (TFS) context consumers’ willingness pay for environmentally friendly products. The TIS scale is short simple manage. Method proposes competing plausible...

This study extends SERVQUAL and ECOSERV models to include interaction experience attributes in an ecotourism context identify how service can affect Vietnamese ecotourist satisfaction dissatisfaction using Tetraclass approach. uses a combination of both qualitative quantitative methods. The results show 47 quality belonging 10 dimensions four categories as Basic, Key, Plus, Secondary. findings also indicate the most important contributing satisfaction/dissatisfaction confirm complex...

The present study aims to explore the relationship between conscientiousness and consumption of healthy versus unhealthy main meals. Impulsive eating was tested as a mediator in this relationship, well direct effects age on those constructs. A nationwide representative sample 1,006 Norwegian adults (18–70 years) within prospective design used test theoretical model. structural equation model ( SEM ), combination with bootstrapping procedures AMOS , principal analytical method....

Abstract The purpose of this study is to explore the direct and interaction effects entrepreneurial events (feasibility desirability) perceived risk (opportunity threat) on intention in a transitional economy – Vietnam. testing results show that desirability feasibility have interactive entrepreneur intention. Risk as both threat opportunity has moderating

Purpose The purpose of this paper is to discuss and test the combined effects openness experience (OE) power, moderator social norms (SN) perceived resources on choice luxury attributes for branded products in Vietnam. Design/methodology/approach Based a self-administered survey data 207 Vietnamese consumers, structural equation modeling approach analysis with latent constructs used hypotheses. Findings OE power have both direct interactive positive influences product attributes. In...