The role of ethical motives in consumers' choice organic food was investigated. A self-administered questionnaire conducted on a representative sample 1283 Norwegian adults. relations between motives, attitudes and intention to consume studied by estimating structural equation model. Environmental animal rights issues had strong influence towards food, suggesting that the more people are concerned about these issues, positive attitude they have likely it is will food. Also, political some...

Abstract Most studies of satisfaction and loyalty focus on the brand level decision making. Involvement, other hand, is mainly defined measured product category level. This study explores this gap by investigating role involvement in formation repurchase toward a category. The proposes alternative models that suggest may be an antecedent, motivational mediator as well moderator, between loyalty. Secondly, it discusses relative importance forming introducing social norms perceived control...

This study investigates antecedents of consumers' attitudes and intentions to eating functional foods in a representative sample Norwegian consumers (N = 810). The theory planned behavior (TPB), with an extension self-efficacy descriptive norms and, as well, hedonic utilitarian values, is used conceptual framework. Structural equation modeling (SEM) applied test the hypothesized relationships. findings differed significantly between basic extended model, particularly for perceived behavioral...

Abstract Purpose – The purpose of this paper is to investigate motives and barriers for eating fish among light users heavy users, discuss consumer evaluation quality, explore the existence cross‐cultural segments. Design/methodology/approach Qualitative data were collected through six focus group discussions, three in Spain Belgium. In each country, one consisted while two groups included users. Findings same attitudinal consumption can be found both countries across user groups, even...

ABSTRACT Although personality is a key determinant of consumer purchasing decision making, the role traits in impulse buying and variety seeking not conclusive. This research uses perspective to determine unique associations among tendency (IBT), (VST), Big Five within one integrated framework. Based on data from nationally representative sample 1644 Norwegian adults, results show that while IBT VST might be correlated, they differ significantly with respect two major aspects: “neuroticism”...

Novelty is often depicted as the essence of travelling and gaining attention in tourism literature. However, understanding novelty diverse, with multiple theoretical perspectives a lack consensus regarding its definition conceptualisation. This study integrates different presents an extended analysis progress tourism, both chronologically thematically. The findings indicate three thematic clusters categorised based on core novelty, antecedents, consequences, evolving through time periods....

The key objective of this study was to understand the consequences subjective ambivalence on customer satisfaction, loyalty, and satisfaction–loyalty relationship. conceptual theoretical discussions were derived largely from recent research in social psychology integrated with marketing literature satisfaction loyalty. Given that product evaluations are typically positive extreme, these findings indicate a negative relationship between satisfaction. Even though great deal variance is shared...

ABSTRACT This paper provides an overview of some recent findings on consumer attitudes and other important antecedents seafood consumption buying behavior. Taste, distaste (negative affect), nutritional value freshness (quality) are suggested to be most in forming consumers' preferences towards consuming seafood. Social norms, moral obligations health involvement may additional motivational factors explaining consumption. Price/cost, convenience, knowledge availability top-fresh products...

Purpose The purpose of this paper is to investigate the impact consumers' health beliefs, involvement, and risk perception on fish consumption behaviour in five European countries. Design/methodology/approach Cross‐sectional data were collected through a pan‐European consumer survey ( n =4,786) with samples representative for age region Belgium, Netherlands, Denmark, Spain Poland. First, cross‐cultural validity differences involvement relation have been tested. Next, structural equation...

Purpose This study aims to discuss and test the combined role of perceived risk, objective knowledge certainty as moderators in satisfaction‐loyalty relationship. Design/methodology/approach The authors use survey data 387 Vietnamese consumers a food context. A structural equation modeling (SEM) approach for moderator analysis with latent constructs is used hypotheses. Findings Perceived risk barrier forming loyalty negative moderating effect on However, relationship stronger when increase....

ABSTRACT This study examines factors moderating the relationship between individualism and word‐of‐mouth (WOM) transmission. The conceptual model is based on premise that high‐individualism consumers are highly driven by self‐enhancement motive when they transmit WOM change their willingness to provide perceived opportunity for self‐enhancement. results reveal more willing than low‐individualism in relation satisfactory consumption experiences (vs. unsatisfactory), unsolicited solicited),...

Consumers participate in self-production when they actively create output products/services. Based on a cognitive antecedents–motivation–behavioral framework, this study tests how different control mechanisms, convenience orientation, and moral obligation relate to involvement behavior sample of 415 households the home meal preparation context. The proposed model is tested using structural equation analysis. results show that desire for influences indirectly through involvement, while...

Purpose The purpose of this paper is to discuss and test the direct indirect effects utilitarian, hedonic social values integrated into theory planned behaviour (TPB) achieve a deeper understanding consumers’ intention adopt mobile commerce (MC) in context developing country, Vietnam. Design/methodology/approach Based on self-administered survey data 382 Vietnamese consumers, structural equation modelling approach with latent constructs used hypotheses. Findings Perceived explain consumer...

The antecedents and implications of shopping are relevant to impulsive compulsive buying behaviour, because both tendencies can be harmful an individual’s well-being, ill-being, for society as regards overconsumption sustainability. Most studies investigating either or have used different definitions operationalisations the two constructs. It is unclear whether parts ill-being. This study defines measures tendency (IBT) (CBT) in terms distinctive core features: impulse versus urge addiction....

Seaweed is considered to be a sustainable and healthy food source. However, for western consumers, it remains an unfamiliar source of food. Using sample 426 Norwegian this study aimed explain predict seaweed consumption using extended version the norm activation framework with prospective design, including behaviour consumer innovativeness. Confirmatory factor analysis was conducted validate reliability measurements, while structural equation modelling applied test hypothesised...

Seaweed has great potential as a natural, healthy, and sustainable food. food is novel in Western countries; thus, few studies have focused on the factors influencing consumers' behavioural tendencies towards seaweed products. This study aimed to fill gap by investigating antecedents for attitudes well their consumption of products representative sample Norwegian consumers (N = 426). An extended version value-attitude-behaviour (VAB) theory was employed conceptual framework consumption,...