- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Meat and Animal Product Quality
- Digital Marketing and Social Media
- Sensory Analysis and Statistical Methods
- Technology Adoption and User Behaviour
- Behavioral Health and Interventions
- Wine Industry and Tourism
- Culinary Culture and Tourism
- Business, Innovation, and Economy
- Job Satisfaction and Organizational Behavior
- Consumer Market Behavior and Pricing
- Agricultural and Food Production Studies
- Organic Food and Agriculture
- Consumer Attitudes and Food Labeling
- Psychological Well-being and Life Satisfaction
- Food Waste Reduction and Sustainability
- Psychological and Temporal Perspectives Research
- Logistics and Transportation Systems
- Knowledge Management and Sharing
- International Business and FDI
- Technostress in Professional Settings
- Sharing Economy and Platforms
- Regional Development and Management Studies
Aarhus University
2012-2024
Institute of National Economy
2024
Central Denmark Region
2023
Universidade da Coruña
2008-2009
ABSTRACT Although personality is a key determinant of consumer purchasing decision making, the role traits in impulse buying and variety seeking not conclusive. This research uses perspective to determine unique associations among tendency (IBT), (VST), Big Five within one integrated framework. Based on data from nationally representative sample 1644 Norwegian adults, results show that while IBT VST might be correlated, they differ significantly with respect two major aspects: “neuroticism”...
We propose a routine for combining partial least squares-structural equation modeling (PLS-SEM) with selected machine learning (ML) algorithms to exploit the two method's causal-predictive and causal-exploratory capabilities. Triangulating these methods can improve predictive accuracy of research models, enhance understanding relationships, assist in identifying new relationships therewith contribute theorizing. demonstrate advantages challenges triangulating on an illustrative example along...
Purpose This study aims to address the role of habit strength in explaining loyalty behaviour. Design/methodology/approach The uses 2,063 consumers' data from a survey Denmark and Spain, multigroup structural equation modelling analyse data. paper describes an approach employing psychological meanings construct, such as automaticity, lack awareness or very little conscious deliberation. Findings findings suggest that when habits start develop gain strength, less planning is involved,...
Purpose The number of internet consumers who adopt ad-blocking is increasing rapidly all over the world. purpose this paper to evaluate phenomenon by: assembling existing considerations and key theoretical aspects determinants online ad-blocking; by exploring consumers’ beliefs sentiments toward ads expected outcomes behavior. Design/methodology/approach Data consist 4,093 opinions in response news items about ad-blocking, published a leading technology website period 2010–2016. unstructured...
ABSTRACT This study examines the role of satisfaction strength on correspondence between reported and intention to purchase a new product. The market testing underlying this analyzes opportunities for novel prototype. research was conducted at central location with 239 randomly selected consumers. Results indicate that (un)certainty, ambivalence, importance cognitions feelings significantly moderate relationship individuals' purchase. For example, association consumers' level purchasing...
Prior research suggests inconsistent relationships between individuals' personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (N = 810), we investigated the Big Five domain-specific consideration future consequences (CFC), consumption functional foods. Structural equation modeling was employed to test hypothesized associations. Both CFC-Future CFC-Immediate were positively related foods, whereas traits exerted no direct influence...
Introduction In the area of environmental psychology, time and temporal perspective have often been used as an overarching framework to explain or predict outcomes. This study aims introduce a new Time Importance Scale (TIS) based on attitude strength theory assess its nomological validity in comparison with more established Temporal Focus (TFS) context consumers’ willingness pay for environmentally friendly products. The TIS scale is short simple manage. Method proposes competing plausible...
Purpose The purpose of this study is to evaluate a bidimensional tool measure overall service satisfaction: the evaluative space grid (GRID scale). GRID scale provides common for both positivity and negativity through 25 cells. authors propose use as an integrated satisfaction dissatisfaction capture mixed reactions or ambivalence. Design/methodology/approach Within cross-sectional between-subjects survey design, compares with bank services measured on versus traditional semantic...
Purpose In this study, we investigated the positive and negative effects of stress that is driven by responsible artificial intelligence (RAI) principles on employee job outcomes adapting challenge–hindrance stressors model. Design/methodology/approach The study design involved empirically validating proposed model 299 respondents who use AI for work-related tasks. Findings results revealed several RAI-driven challenge hindrance related to employees’ psychological responses task performance...
Purpose The purpose of this paper is to investigate the role relational competences, such as open-mindedness and ability adapt business style, in developing trustworthy relationships through communication export markets different cultural contexts. Design/methodology/approach analysis performed on survey-based data from a sample consisting 39.9 percent total population Norwegian seafood companies involved exporting, including 108 relationships. Findings findings reveal that adaptive style...
Abstract The present study sheds light on the kind of relationships that link first transaction consumer satisfaction (CS), purchase intention, and willingness to pay for new food products. article presents a comparative evaluation linear nonlinear quadratic cubic specifications used assess involved. uses empirical evidence from three product‐testing field experiments with consumers in different natural settings such as at‐home out‐of‐home. Statistical tests structural equation modeling...
Fish and seafood products represent a very healthy food, low in saturated fats offer an excellent source of protein essential for our health. However, often, consumer behaviour would seem to infer that do not rank particularly highly terms preference, this being due the perception various physical psychological costs, which barriers consumption. Consequently, there is opportunity develop new tailor-made more adapted recent demand. The aim study analyse overall preference young consumers such...