Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability. This research analyzes rural residents’ perceptions impact tourism development examines factors influence support for sustainable in region Nord-Vest Romania. Residents’ towards were measured using 22 items, while their was determined 8 items. Descriptive inferential statistics used to analyze data. Principal component analysis grouped first variables into 4 factors, following 2...

Organic food consumption has increased during the last years as a consequence of its direct impact on consumer health, life style, and social convenience well environment sustainable development. Compared to European level, organic products is quite low in Romania. This paper investigates perception attitudes consumers from North-West Development Region Consumers’ towards was measured using 30 items. The data were collected 568 respondents analyzed descriptive inferential statistics. A...

Organic farming has become an important alternative to conventional farming, mostly because of environmental sustainability issues, and long-term positive benefits over soil, water, air climate change, biodiversity, prohibiting the use genetically modified organisms, encouraging development ecological services. In Romania, organic food market follows a trend, although consumption rate is still very low compared European Union; therefore, it necessary identify main barriers in but also...

Wine, one of the world's oldest and most popular beverages, has a distinct variety matching diverse base consumers worldwide. The study was conducted in two counties Romania order to identify consumers' perception towards wine consumption, as well driving factors behind consumption decision process choosing certain type wine. Thus, four were identified through principal component analysis: intrinsic cues experience, extrinsic origin, notoriety label package wine, correlating them with...

There is a general consensus that tourism activity must have the support of local community in order to build sustainable development. Among competitive Romanian products, festival should be mentioned, even though it relatively new. Therefore, given traditional communities from rural areas which are confronted with an international flux tourists, vital analyze perception and for festivals. The presumption if there benefits locals, increases. In achieve objective study, research has been...

A strong marketing orientation within organizations is considered able to create a competitive edge and having positive impact on the company's performance.Its' necessity obvious especially in last decades when companies face mature markets key for surviving consists approaching -oriented strategy, by keeping relationship with all stakeholders.Marketing-oriented are more likely survive than sales-oriented ones.The principal aim of this research was investigate whether agro-food from Cluj...

Two types of attributes characterize food products: intrinsic and extrinsic. The difference between them consists in the fact that ones disappear after consumption (taste, shape) while second are persistent, often being marketing instruments (price, brand, package etc). In order to build adequate strategies for their products, companies must perform researches among consumers identify preferences regarding product important when deciding purchase a product. present study has main aim how...

Magical realism, specific to Latin American literature, surpasses borders and becomes a technique widely used in various world literatures. Superimposed on the familiar, it lives alongside elements of everyday life manifests itself through an ‘alteration’ familiar daily routine under intervention unusual events which cannot be explained by ‘realistic’ patterns. In novels “The Phone Booth at Edge World” Hidden Life Colours” Laura Imai Messina, both having Japan as background, we discover...

Abstract During the last years many scholars analyzed development of entrepreneurial education and factors that affect decisions. This paper analysis motivation students from three engineering undergraduate programs University Agricultural Sciences Veterinary Medicine Cluj-Napoca. The research method was survey based on questionnaire. A total number 208 questionnaires were validated for future investigation. results reveal majority would like to start their own business when they will...

The article aim is to analyze the agro-food industry in Romania having as a starting point specific development of this sector at European level being dominated by SMEs. In 6.2% enterprises activate which 92% are represented Giving dominant role SMEs for both and national one, strategies must be adopted order sustain it increase number large companies can supply more than local market.Â

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In time, Electra's myth inspired many authors, resulting in remarkable literary works, adapting the "story" according to patterns or spirit of age.Our paper is part a larger study discussing several dramatic including Aeschylus' Oresteia of, Sophocles' Electra, Euripides' Sartre's The Flies, J. Giradoux' Eugene O'Neill's Mourning Becomes Electra and Victor Eftimiu's Atrizii.We analyse these works with their characteristics, as well content, what taken from old elements novelty brought each...

The country of origin effect is considered to be the positive or negative influence that one product has over consumer in buying decision-making process. COO could act as a barrier for stimuli purchasing and stronger when it comes food products. general aim research determine Romanian consumer’s perceptions local products how influences consumers. Two focus groups were organized Cluj-Napoca. Participants asked mention different they prefer producer from. interview consisted also asking...

In the case of food products, concept country origin is frequently present because shorter time spend by consumer during evaluation alternatives phase.The aim this study to determine in luence attribute over products comparing attributes like brand, price, package and ingredients.A was conducted among people from Cluj-Napoca 2013, on a sample 277 people.The instrument used questionnaire which had four parts.A major objective investigate if results obtained Dosen (2006) his will be same...

The article aim is to analyze food producers from the North-West region of Romania and their attitude towards association, given its major importance within national economy. method used consisted in a qualitative one, structured interview among Fair. Results indicate very few are members producer while all them pursue take part those associations which offer promoting facilities free access fairs or information.

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The marketing department role inside a company is linked to its profitability. Each pursuits obtain competitive market advantage having better products and smarter strategies. Therefore, the key factor for successful activity. aim of present article identify characteristics departments among agro-food companies from Cluj County in terms number members, level education, decision-making relationship between responsible marketing. In order achieve goal characterizing department, survey has been...

In his novel, “The Deadline”, Horia Liman depicts the history of an authentic world governed by unwritten laws belonging to morality common man, especially honour code. a poor isolated community from Oaș, placed on rocky hill, where only nettles grow, knapsack and knife are held in high esteem. The atmosphere its characters their features, difficult life gradually unveiled through significant events.