A5015510994- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Sports, Gender, and Society
- Innovation Diffusion and Forecasting
- Sport and Mega-Event Impacts
- Educational Technology and Pedagogy
- Innovation and Socioeconomic Development
- Hydrological Forecasting Using AI
- Consumer Behavior in Brand Consumption and Identification
- Advanced Bandit Algorithms Research
- Water Quality Monitoring and Analysis
- Entrepreneurship Studies and Influences
- Educational and Technological Research
- Adventure Sports and Sensation Seeking
- Psychology of Social Influence
- Sentiment Analysis and Opinion Mining
- AI and Big Data Applications
- Customer Service Quality and Loyalty
- Recommender Systems and Techniques
- Water Quality Monitoring Technologies
Amazon (United Kingdom)
2023
University of Malaya
2012-2013
Shanghai Jiao Tong University
2009
The Unified Theory of Acceptance and Use Technology (UTAUT) is a fairly developed model. Like any model, however, it has limitations, mainly in its relationship between the intention use behavior. This paper will attempt to explain influence external factors that potentially inhibit or facilitate performance behavior, as well effects propensity act on determinants toward for action. Based UTAUT we added precipitating events measure effect (such government policy, financial crisis, new...
In the context of educational informationization, various artificial intelligence and information technologies are widely used in reform teaching practice. Among them, intelligent identification big data analysis systems based on student behaviors class very meaningful. This paper establishes a learning situation quality assessment system basis target detection behavior recognition under scenarios, indicators degree positivity negativity defined to achieve systematic quantitative...
The Unified Theory of Acceptance and Use Technology (UTAUT) is a fairly developed model. Like any model, however, it has limitations, mainly in its relationship between the intention use behavior. This paper will attempt to explain influence external factors that potentially inhibit or facilitate performance behavior, as well effects propensity act on determinants toward for action. Based UTAUT we added precipitating events measure effect (such government policy, financial crisis, new...
Predicting the click-through rate (CTR) of an item is a fundamental task in online advertising and recommender systems. CTR prediction models are typically trained on user click data from traffic logs. However, users more likely to interact with items that were shown prominently website. often over-estimate value such show them often, at expense higher quality previously less prominent positions. This self-reinforcing position bias effect reduces both immediate long-term recommendations for...