An overview of the functional foods (FFs) market in Europe that ascertains opportunities for further expansion this segment is presented. Consumer behavior towards FFs was analyzed through a quantitative survey conducted on 400 Italian food shoppers. Our findings reveal respondents are confused due to ambiguity what FF products are, and consumers perceive intrinsically healthy such as yogurt, cereals juice, preferable credible carriers FFs. Moreover, use principal components analysis...

In the modern era, imperative of digitalisation to enhance competitiveness spans various sectors, with agriculture being no exception. Agriculture 4.0, strategically positioned address challenges like climate change, food security, and resource preservation, holds potential increase productivity, profitability, sustainability in agriculture. Despite global accessibility digital technologies, their adoption within sector, especially among small medium-sized farms, encounters obstacles....

Abstract This research is aimed at investigating consumers' willingness to pay (WTP) for conventional, organic and functional yogurts in two different information treatments. The basic treatment provided respondents with labelled or while the second included additional information. To elicit values these specific products, 100 Italian consumers participated an experimental auction using Vickrey fifth‐price sealed‐bid mechanism. Findings reveal that providing through a health claim increases...

Objective: The aim of this study was to determine the (1) role gender, age, and education in evaluation multidimensional criteria purchase functional products, which were (a) quality organoleptic attributes, (b) attributes packaging labeling, (c) healthful properties, (d) components, (e) base product (carrier) (2) most important motives for consumption food among consumers different sociodemographic profiles.Design: data collected direct interviews. sample (n = 200) consisted 137 women 63...

In recent years an important trend in sustainable food consumption is represented by organic consumers. Organic agriculture not only preserves the environment but it also improves public health, bringing significant benefits both to economy as well social cohesion of rural areas. Based on these considerations proposed paper aims analyze consumers demand for products that contribute sustainability choices. Cross-sectional data were collected through a web-based survey 200 resident Campania...

To achieve the goal of reducing consumer-related food waste in developed countries, it is necessary to have an in-depth understanding factors shaping waste, both household as well at point purchase. Despite a growing number studies on subject, especially recent years, evidence drivers and barriers its reduction somewhat conflicting. The current paper contributes existing knowledge behaviour consumer level, providing original results from direct survey conducted with sample randomly selected...

The global strategy to reduce the harmful use of alcohol launched in 2010 by World Health Organization includes, amongst several areas recommended actions, providing consumer information about, and labelling, alcoholic beverages indicate alcohol-related harm. Labelling requirements worldwide for drinks are currently quite diverse somewhat limited compared labelling on food products tobacco. In this context, current paper contributes academic political debate inclusion nutritional health wine...

Household food waste represents one of the main challenges threatening sustainability modern systems globally. As is widely recognised, a deeper understanding wasteful behaviour profiles starting point designing intervention strategies. The overall objective this research to explore role psychological factors that influence household in Italy and profile consumers with heterogeneous personal attitudes towards wasting food. Starting data collected through web-based survey realized on sample...

With over 40 million annual tourists visiting wineries, wine tourism is becoming an important source of revenue for businesses and local communities to preserve heritage in rural regions. It perceived as a strategy increase economic social sustainability. Two cross-sectional surveys France Italy explored the interest 1205 young adults influence individual features on sustainable intention. scenarios with differently framed environmental information were tested through mock winery webpage....

Abstract This article aims to investigate the factors that influence consumer attitudes use labelling information in purchasing organic and Fair Trade products verify if is a valid tool of direct shopping aid consumers, with view derive inferences may contribute better strategic tactical marketing decisions. A quantitative survey sample 300 consumers living south Italy was conducted explore consumers' knowledge toward fair trade products. Data generated this way were submitted exploratory...

Sustainable food consumption is a core policy objective of the new millennium in national and international agenda, as consequence, attention towards sustainable has significantly increased last decade. However, consumer attitudes buying behaviours are still not completely understood. In this context, paper aims to investigate factors affecting consumers' products with attributes. The first part work presents an overview theoretical concepts consumption. Subsequently, results empirical...

Although sustainable food consumption is gaining growing importance on the international agenda, research this subject still quite fragmented and most studies analyse single aspects of with particular reference to environmental sustainability. In addition, literature highlights need take account strong heterogeneity consumers in studying behaviour. Identifying consumer segments common profiles, needs values essential for developing effective communication strategies promote sustainability...

In recent years, the public debate on health and sustainability of palm oil its use by food industries has strongly influenced consumer choices. Consequently, oil-free products have asserted their image as healthier more sustainable products. The current paper contributes to extant knowledge consumers’ perception oil, particularly concerning preferences for carrying a “palm oil-free” label packaging. A web survey with sample 291 individuals was performed. Determinants towards were estimated...