Siti Fatimah Mohamad

ORCID: 0000-0002-9165-360X
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About
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Research Areas
  • Halal products and consumer behavior
  • Hospitality and Tourism Education
  • Higher Education and Employability
  • Job Satisfaction and Organizational Behavior
  • Human Resource and Talent Management
  • Entrepreneurship Studies and Influences
  • Innovation and Socioeconomic Development
  • Employer Branding and e-HRM
  • Islamic Finance and Banking Studies
  • Corporate Identity and Reputation
  • Socioeconomic Development in MENA
  • Workaholism, burnout, and well-being
  • Organizational Leadership and Management Strategies
  • Culinary Culture and Tourism
  • Employment and Welfare Studies
  • Cruise Tourism Development and Management
  • Customer Service Quality and Loyalty
  • Higher Education Learning Practices
  • Engineering Education and Curriculum Development
  • Consumer Retail Behavior Studies
  • Marine Sponges and Natural Products
  • Professional Masters Programs Analysis
  • Workplace Spirituality and Leadership
  • Outsourcing and Supply Chain Management
  • Food Waste Reduction and Sustainability

Universiti Putra Malaysia
2017-2024

Food and Nutrition Service
2017

Universiti Malaysia Terengganu
2014

Iowa State University
2008

Qualitative interviews offer rich and detailed information in understanding people’s experiences. However, qualitative inquiry might be difficult for inexperience researcher to adequately perform the interview. Piloting interview is an integral aspect useful process of conducting research as it highlights improvisation major study. This article discusses importance pilot study, methods undertaken lessons learnt throughout process. The was conducted with two offshore catering employees,...

10.6007/ijarbss/v7-i4/2916 article EN International Journal of Academic Research in Business and Social Sciences 2017-05-31

We examined the potential of virgin coconut oil (VCO) incorporated in gellan gum (GG) films as a dressing material. Pure GG film is extremely brittle and inclusion 0.3% (w/w) VCO (GG-VCO3) improved toughness (<mml:math xmlns:mml="http://www.w3.org/1998/Math/MathML" id="M1"><mml:mi>T</mml:mi><mml:mo>≈</mml:mo><mml:mn>0.67</mml:mn><mml:mo>±</mml:mo><mml:mn>0.33</mml:mn></mml:math> J g −1 ) composite films. Swelling properties water vapor transmission rates GG-VCO decreased, whereas thermal...

10.1155/2014/351248 article EN cc-by Advances in Biomaterials 2014-12-30

Purpose This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach Qualitative research approach was adopted analyse collected data. The procedures and interview questions were examined by Ethics Committee Research involving human subjects. In total, 10 restaurant owners interviewed. Then, interviews transcribed, coded grouped using thematic analysis while ATLAS ti. software used qualitative data analysis....

10.1108/jima-04-2021-0124 article EN Journal of Islamic marketing 2021-11-04

Purpose This study is of utmost importance as it aims to explore the career growth Halal executives in Malaysian and Australian food industries. By providing a theoretical understanding this position, equips current future talents with necessary knowledge insights for their development. Design/methodology/approach was conducted using qualitative research approach, specifically case design. Fourteen from Malaysia Australia, each minimum two years experience facilitating programmes industry,...

10.1108/jima-03-2024-0125 article EN Journal of Islamic marketing 2025-03-24

The concept of saturation is deemed necessary in qualitative research;however, existing literature discussing the point relativelyscant. Previous studies tend to describe saturationbut fail demonstrate how occurred. This article providesevidence on research might report datasaturation. original study consists a mixed method approach todevelop and validate an instrument for measuring offshore cateringemployees’ job satisfaction. Notably, this paper reports part thequalitative portion...

10.24191/smrj.v15i2.4972 article EN cc-by-nc-nd Social and Management Research Journal 2018-12-03

An explosion of COVID-19 virus has engulfed the world unsparingly and various industries were affected by this pandemic at different levels. The restaurant industry in Malaysia faced huge obstacles applying safety guidelines while maintaining its business operations. However, these have influenced restaurants’ forced restaurants to modify their design layout comply with SOPs. In addition, restauranteurs found creatively implement SOPs take extra precautions prevent deadly infection within...

10.37934/ard/116.1.112 article EN Journal of Advanced Research Design 2024-06-05

The global interest in the digital supply chain (DSC) has progressively increased due to recent industrial revolution and pandemic demand for technologies. As a result, implementation of DSC is highly critical; however, guidelines are still scarce vague, especially on standard components such as critical success factors (CSFs) barriers implementation. current study shows systematic literature review 72 articles food (FSC) through technology, operation, managerial dimension. result top three...

10.1109/ieem50564.2021.9672606 article EN 2021 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 2021-12-13

Placing Industry Revolution 4.0 (IR4.0) at the forefront of digital agenda in all manufacturing industries aims to modernize industrial capability and increase competitiveness. The foodservice industry embraces this current revolution, where dining offers mesmerizing experiences by making trip restaurants more appealing interactive. However, it is questionable if Malaysia ready adapt or adopt IR4.0 technologies as issues pertaining equipment, facilities, services, employees appear...

10.6007/ijarbss/v11-i10/11491 article EN International Journal of Academic Research in Business and Social Sciences 2021-10-26

The food and beverage business is a vital part of the tourism sector. This was among top five sources income for Thailand, worth 448 billion baht in 2015, may continually increase due to expansion industry. More than 20 million tourists visit Thailand every year, so tourist attractions should have variety restaurants that not only tastes great, but also excellent service hygienic conditions. Therefore, halal certification services required when becomes significant. Having status would...

10.6007/ijarbss/v9-i1/5392 article EN International Journal of Academic Research in Business and Social Sciences 2019-02-04

In the era of digitalisation, measurement, monitoring and controlling quality processes is vital considered critical dimension in Six Sigma application toward process excellence. Despite importance food processing, there a dearth systematic procedure control practices this industry due to lack awareness guidelines available. Therefore, purpose study are develop step-by-step implement Statistical Process Control as one approaches for control, determine tools appropriate at each step...

10.1109/iea.2019.8715119 article EN 2019 IEEE 6th International Conference on Industrial Engineering and Applications (ICIEA) 2019-04-01

Previous studies indicate that employee's job satisfaction plays a major role in organizational performance. This study draws upon qualitative investigation with offshore catering employees; the main aim was to explore their job. Although there have been numerous number of studies, area remains experience range grasps and ambiguity this discourse. Shifting focus from usual setting where is commonly studied, researchers draw on findings gain insights into these differing understandings...

10.6007/ijarbss/v7-i10/3428 article EN International Journal of Academic Research in Business and Social Sciences 2017-11-09

Themed restaurant emphasizes the staging of dining experience to attract its patrons. Its unique concept and décor excite patrons explore new food consumption make them a popular choice in market. However, it appears that restaurants this niche have shorter ‘shelf life’ due various managerial issues force close. These are also too dependent on trends would slowly vanish when is over. Therefore, themed seen more potential problems high risk sustaining industry. Thus, research aims identify...

10.6007/ijarbss/v11-i10/11490 article EN International Journal of Academic Research in Business and Social Sciences 2021-10-01

A pretest is an integral aspect of a quantitative study as it highlights the improvisation needed to create effective survey questionnaires. It important administer ensure actual data collection can be properly conducted. This paper part ongoing research which describes process conducting through distribution questionnaires on online platform. The was conducted hospitality and tourism students from two private colleges in Klang Valley. Steps expert review evaluate validity instrument are...

10.6007/ijarems/v11-i3/15228 article EN International Journal of Academic Research in Economics and Management Sciences 2022-09-11

Halal certification for food service establishments is crucial when marketing them to the global travelers since demand increasing every day. Many are trying be certified because stringent processes could give these a competitive advantage which will result in higher revenue. Thailand has been receiving high revenue from tourism industry. Meanwhile and beverage were top five sectors that contributed 448 billion baht GDP 2015. By having certification, restaurants ensured Food Quality...

10.18488/journal.1.2019.91.96.105 article EN International Journal of Asian Social Science 2019-01-01

Researchers advocated that there are many issues of fresh graduates' competencies, including insufficient skills to meet the requirement as expected by industry. The purpose this study was discover entry-level competencies demanded restaurant employers towards graduates. dynamic workforce and mismatch claimed trigger education stakeholders, particularly in Malaysia. Responses were obtained from eight managers Klang Valley, through a semi-structured interview. data then analyzed using...

10.6007/ijarbss/v10-i3/7095 article EN International Journal of Academic Research in Business and Social Sciences 2020-03-31

Despite positive growth of restaurant industry in Malaysia but on the other side coin, this always associated with having low pay, long working hours, lack benefits, hard work, physically exhausting, and underappreciated thus increasing job stress among employees. The job-related is a growing concern operators as it has significant impact performance productivity Additionally, excessive unmanageable can be damaging to employees’ health affects their mental physical wellbeing. Therefore, aim...

10.6007/ijarbss/v10-i3/7094 article EN International Journal of Academic Research in Business and Social Sciences 2020-03-24

This paper presents a bibliometric analysis of the previous studies on social entrepreneurship and maps according to publication year growth, source, language, subject area, countries institution's productivity, also citation metrics. Suggestions for future research based four decades are presented towards end this paper. The was conducted 1,835 articles retrieved from Scopus database. were published 1978 until 2021. software used in comprised Microsoft Excel frequency analysis, VOSviewer...

10.6007/ijarbss/v14-i3/20982 article EN International Journal of Academic Research in Business and Social Sciences 2024-03-15

This study examined the association between determinants influencing career intention of students with hearing disabilities in hospitality industry. Data were collected from 175 who enrolled Certificates Hotel and Catering, Basic Culinary, Pastry at Polytechnic Community Colleges (n=4) Malaysia. Questionnaires developed distributed via face to help a sign language translator. The findings revealed that perceived industry characteristics (r=0.611, p &lt; .001) self-efficacy (r=0.742, strongly...

10.21834/e-bpj.v9i28.5858 article EN cc-by-nc-nd Environment-Behaviour Proceedings Journal 2024-03-16

The increasing Muslim population and growing demands for Halal products have necessitated a corresponding growth in certification. While Muslim-majority countries typically practice centralized certification governance, non-Muslim countries, including Australia, their own unique body systems. Australian Government recognizes 24 bodies. Previous studies primarily focused on the general requirements In contrast, our study takes novel approach, attempting to understand each body's system...

10.1080/15428052.2024.2361700 article EN Journal of Culinary Science & Technology 2024-06-02
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