A5039330218- Research in Social Sciences
- Service and Product Innovation
- European Law and Migration
- Consumer Packaging Perceptions and Trends
- Sustainable Building Design and Assessment
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Sustainable Supply Chain Management
- Fashion and Cultural Textiles
- Food Waste Reduction and Sustainability
- Intellectual Property Law
- Bioeconomy and Sustainability Development
- Gender, Feminism, and Media
- European and International Law Studies
- Urban Green Space and Health
- Human-Animal Interaction Studies
- Management and Organizational Studies
- Persona Design and Applications
- Organic Food and Agriculture
- Global trade, sustainability, and social impact
- Social Issues and Policies
- European Monetary and Fiscal Policies
- Public Relations and Crisis Communication
- Sustainability and Climate Change Governance
- Design Education and Practice
University of Helsinki
2013-2025
National Consumer Research Centre
2017
Abstract Having a home is central part of the everyday consumer experience. In our study, we focus on Finnish homeowners who have recently bought an apartment in multi‐family timber‐framed building. With its merits sustainability, number timber buildings less‐traditional urban applications increasing, yet, research living wooden scarce. To fill this gap, study analyses how perceive material before and after for one year. Thus, besides acquisition home, examines consumers' appropriation...
Lowering environmental impacts by material choices is proposed as a way to promote urban sustainability transition, and one solution building more wooden multi-storey constructions (WMCs). In the construction industry, however, there strong path dependency towards applying well-established materials methods, well partnerships. To gain understanding of network-based collaboration, learning end-user involvement in novel business, study uses qualitative methods employs business ecosystem...
Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify modern, business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about differing perceptions consumers hold regarding wood as an building material. To fill this gap, study explores Finnish students' MSWB relative to their familiarity with residential buildings, and then connects these...
Materials are an essential part of social practices, their performance and sustainability. However, there different views on the role materials in practices agency they induce relation to humans. The purpose this research is examine material household energy consumption practices. To end, we analyse consumer narratives ( n = 25) interviews 30) daily home Based practice-theoretical analysis, demonstrate that can change a practice three main ways: by delaying practice, shaping its performance,...
Abstract Pets live with people; they participate in people's everyday life activities and are often seen as human‐like family members. Consumers the industrialized countries investing more money their pets spending time them than ever before. The pet owner can even be considered to form a unit that consumes together. In this article, we develop conceptual understanding of co‐consumption by examining how act co‐consumers consumption. have joint consumption experiences which interact other...
While climate change and biodiversity loss have exposed humanity to major systemic risks, policymakers in more than 40 countries proposed the transition from a fossil-based bio-based economy as solution curb risks. In boreal region, forests prominent role contributing bioeconomy development; however, forest-based pathways towards sustainability required actions not yet been identified. Participatory backcasting was employed this study 'negotiate' such among Finnish stakeholders by 2060 three...
Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability drawing customer journey moments consumption, this study investigates how packaging meanings are redefined from retail to home meaning transforms. Design/methodology/approach A qualitative methodology was employed with 27 informants, who were interviewed pairs or small groups three. Findings First, emerge outside...
It is uncertain how the traditional forest sector can respond to changing political environment, evolving markets, and global environmental problems. This study focuses on development of forest-based bioeconomy (BE) in Finland from perspective three value networks (wooden multistory construction, fiber-based packaging, biorefining) thus breaks tendency siloed discussions. The expert opinions applies a collaborative interdisciplinary research method that combines group discussions follow-up...
Abstract Without food packaging, the global supply chain could not function. Packaged products are protected in transportation and retail, reducing waste. Packaging is also a visible feature of environmental debates, as concerns over solid waste have become part public discussion. Responding to both challenges requires packaging sector develop adopt sustainable innovations. This study seeks understand role sustainability innovation through expert interviews. The results this aid clarifying...
Food packaging has an essential function in the contemporary food supply chain, but it is also a key source of municipal solid waste. The ability to package foods changed eating habits as takeaway coffees, bottled water, and fast have become more commonplace. Although task recycling materials falls on consumer who guided sort waste ensure taken bin, perspectives mutually constitutive market device–consumer relationship are not yet well-known. This paper studies how shoppers constructing...
This paper explores citizens’ interest in space sharing private housing. It is based on a large-scale random sample citizen survey (N = 1448) conducted Finland focusing multiple aspects of low-carbon Both quantitative preference-related results and qualitatively analysed open question responses show that the concept shared use relatively low popularity. However, there are differences depending to be shared. Approximately half respondents willing for exercise, children playing repairing...
The housing construction industry can address sustainability issues by developing its business practices. This requires a shift from firm-driven logic to consumer-inclusive approach where consumers and businesses together enhance sustainable development. By analyzing data focus group discussions with both experts in the wooden multi-storey residing novel buildings, this study examines how engage development of housing. results are presented as an iterative dialogue process that acknowledges...
Young consumers hold an iconic position in post-industrial cultures. In spite of youth idealization consumer culture, we know little how is situated everyday interactions service culture. our study, focus on age-related power structures encounters. We argue that customer interaction built the norm adult order; is, to achieve appreciated as a customer, young people are required act like ‘middle-aged’ consumers. To gain recognition, use resistance tactics: They create co-performing teams...
Combining the performance theoretical tradition that acknowledges co-construction of service encounters with concept consumer tactics, this study exposes ways in which scripted theaters everyday interaction turn into micropolitical playing fields consumers creatively make use situational offerings. The dramatistic analysis narratives identifies a variety tactics illustrate how they employ gameful cultural resources to navigate through uncertainty unusual and challenging situations....