Abstract Many consumers consider local food a more sustainable choice than conventional because of the shorter transport distances involved as well support provided to economies. In addition, value perceived safety benefits, ethical associations and improved taste food. this study, we focus on cultural meanings locally produced among Finnish consumers. Based interviews with 22 consumers, our analysis suggests that, besides valuing sustainable, healthy tasty food, they self‐produced,...

Abstract Environmental policy makers and marketers are attracted by the notion of green consumerism. Yet, consumerism is a contested concept, allowing for wide range translations in everyday discursive practices. This paper examines how young consumers construct their images It makes close reading three narratives reflecting available subject positions consumers: Antihero, Hero Anarchist. reveals problems prevailing fragmented, gendered individualistic notions consumerism, discusses...

Abstract Having a home is central part of the everyday consumer experience. In our study, we focus on Finnish homeowners who have recently bought an apartment in multi‐family timber‐framed building. With its merits sustainability, number timber buildings less‐traditional urban applications increasing, yet, research living wooden scarce. To fill this gap, study analyses how perceive material before and after for one year. Thus, besides acquisition home, examines consumers' appropriation...

Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify modern, business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about differing perceptions consumers hold regarding wood as an building material. To fill this gap, study explores Finnish students' MSWB relative to their familiarity with residential buildings, and then connects these...

Lowering environmental impacts by material choices is proposed as a way to promote urban sustainability transition, and one solution building more wooden multi-storey constructions (WMCs). In the construction industry, however, there strong path dependency towards applying well-established materials methods, well partnerships. To gain understanding of network-based collaboration, learning end-user involvement in novel business, study uses qualitative methods employs business ecosystem...

Currently, the consumption of liquid milk in Western European countries and US is declining. At same time, other dairy products, including cheese sour-milk increasing. Dairy production, along with meat one main food sources greenhouse gases, which cause climate change. Thus, transition toward more sustainable diets requires a reduction both products. Consumers who do not use (e.g., vegans) have received scholarly attention compared to those are reducing consumption. Our study focuses on...

Abstract The aim of this paper is to study 18‐ 29‐year‐old Finnish consumers' use instant small loans (i.e. SMS loan) and other consumer credit services that have increased notably in the past few years. We examine what kind expenditures used for focus also on young financial situation their perceptions themselves as money handlers. research method quantitative, data are derived from an open online survey ( n = 1610). Our results reveal by people all income brackets employment positions....

This article looks at Finnish young people’s conceptions of green consumerism. We examine first the discussion greening youth in contemporary society on basis earlier studies.Then we present results qualitative analysis different data concerning environmental The were collected upper secondary schools five locations Finland. essays and group discussions revealed that consumers consider consumerism as recycling, waste management buying environmentally sound products. However, stories a...

Abstract This article examines Finnish consumer ethoses and the moral rules that include them. We argue consumers legitimize their spending practices, constitute themselves as agents through three culturally dominant historically constructed ethoses: agrarianism, economism green consumerism. The material of study consists 53 life stories collected between September 2006 May 2007 using a writing competition. Through our material, we are able to illustrate how negotiate, produce, transform...

Abstract Pets live with people; they participate in people's everyday life activities and are often seen as human‐like family members. Consumers the industrialized countries investing more money their pets spending time them than ever before. The pet owner can even be considered to form a unit that consumes together. In this article, we develop conceptual understanding of co‐consumption by examining how act co‐consumers consumption. have joint consumption experiences which interact other...

While climate change and biodiversity loss have exposed humanity to major systemic risks, policymakers in more than 40 countries proposed the transition from a fossil-based bio-based economy as solution curb risks. In boreal region, forests prominent role contributing bioeconomy development; however, forest-based pathways towards sustainability required actions not yet been identified. Participatory backcasting was employed this study 'negotiate' such among Finnish stakeholders by 2060 three...

Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability drawing customer journey moments consumption, this study investigates how packaging meanings are redefined from retail to home meaning transforms. Design/methodology/approach A qualitative methodology was employed with 27 informants, who were interviewed pairs or small groups three. Findings First, emerge outside...

Abstract This article examines how young Finns represent their consumer identity through narratives. Young consumers are easily seen as careless spenders and selfish hedonists in the contemporary society. However, an empirical approach is required order to find out whether this generation of Finnish one ‘raving hedonists’ or ‘ultimate materialists’, peers often presented public discussion many western societies. The data was collected five upper secondary schools between end November 2001...

Abstract Home decorating is an arena to build up identity and reflect individual taste. also represents people's lifestyles culturally defined aesthetic values norms. In our study, we focus on the procurement of furniture amongst young Finnish German consumers who are in life phase building their homes. We study more specifically which aspects meaningful for them, what kind they consider most valuable them. Our shows that both countries, visual appearance, price quality important...

It is uncertain how the traditional forest sector can respond to changing political environment, evolving markets, and global environmental problems. This study focuses on development of forest-based bioeconomy (BE) in Finland from perspective three value networks (wooden multistory construction, fiber-based packaging, biorefining) thus breaks tendency siloed discussions. The expert opinions applies a collaborative interdisciplinary research method that combines group discussions follow-up...

While the state of world is becoming ever more unsustainable, transformation and transformative learning have become increasingly relevant raised attention in various sustainability education discourses. This obvious both policy research. As teacher educators, we studied how this trend visible policy. We first read international research on transformation. In a thorough study, our focus has been two recent fundamental documents outlining Finnish education. Our results show that even if...

Abstract Snack consumption encompasses the repetitive habits of consumers in various everyday life spaces. Despite pervasiveness snack worldwide, phenomenon snacking has not been given extensive attention, unlike other areas food research. Yet, shows certain distinctive features, such as fluidity places. This study leans on foodscape literature and introduces concept snackscape, which enables us to showcase multiplicity places culture. While prior studies are located tangible places, urban...

Food companies are central actors in driving sustainability transformations at the interface of production and consumption. Still, only limited attention has been directed to how sustainability-related meanings being created within various food industry organizations. In this article, we explore characteristics sensemaking -giving processes among analyze these influence current foodways. Our analysis is based on qualitative data (transcripts notes) from interviews with managers 15 Finnish...

Food packaging has an essential function in the contemporary food supply chain, but it is also a key source of municipal solid waste. The ability to package foods changed eating habits as takeaway coffees, bottled water, and fast have become more commonplace. Although task recycling materials falls on consumer who guided sort waste ensure taken bin, perspectives mutually constitutive market device–consumer relationship are not yet well-known. This paper studies how shoppers constructing...

Information and Communications Technology (ICT) has changed the consumption patterns of young people in particular. Young are also regarded as being vanguard green ethical styles. This study aims to find out whether there is a connection between Finnish people's attitudes toward ICT their styles, particularly terms consumerism. The based on both quantitative (n = 637) qualitative 51) data. results this show that minority interested environmental effects consumption. enthusiasm over seems be...

Education is recognized as crucial in addressing unsustainable practices, such food waste. One of the aims interdisciplinary education basic to promote sustainable waste behavior, which can be promoted by transformative learning. This study examined how addressed nine Finnish textbooks. The content related and pedagogical style texts were analyzed from home economics, biology, geography textbooks designed for secondary level (grades 7–9, age 13–16). results analysed assess their potential...

Abstract Young adults acquire furniture from retail stores, second-hand shops, flea markets, and online marketplaces; they also inherit items family members. While scholars have focused on consumers who objects appreciate inherited furniture, limited attention has been paid to the meanings of as elements sustainable home interior decoration. Based qualitative data, we analyze how young living in three northern European cities value used interior-decoration this enhances ways using goods. Our...