- SMEs Development and Digital Marketing
- Consumer Behavior and Marketing Influence
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Blockchain Technology in Education and Learning
- Community-based Tourism Development and Sustainability
- Health, Technology, Consumer Behavior
- Impulse Buying and Technology Impacts
- Edcuational Technology Systems
- Cultural and Artistic Studies
- Consumer Behavior in Brand Consumption and Identification
- Entrepreneurship Studies and Influences
- Educational Games and Gamification
- Information Retrieval and Data Mining
- Islamic Finance and Communication
- Sustainability and Innovation in Business
- Vocational and Entrepreneurial Education
- Consumer Perception and Purchasing Behavior
- Employee Performance and Management
- Hearing Impairment and Communication
- Diverse Cultural Media Analysis
- English Language Learning and Teaching
- Halal products and consumer behavior
Telkom University
2016-2025
Padjadjaran University
2020
The existence of mobile banking services is currently experiencing rapid growth. Adopting such a large number users makes one the main needs to meet conducting financial transactions. Therefore, there need for additional information service developers on dominant factors influencing user behavioral intentions. This research present as forum provide an overview user's perspective Mestika bank's service. aims find out what play important role in intention use based UTAUT2 concept. instrument...
This research explores a number of factors that contribute to customer loyalty and corporate image in the context IT services. Regression analysis was used evaluate relationship between variables service quality satisfaction with image. provides important implications for management PT XYZ improving strengthen improve company's Therefore, recommendations are given strategies maintain increase industry.
Penelitian ini mengkaji pengaruh social media marketing terhadap purchase intention konsumen produk furnitur di Indonesia dengan mediasi trust dan value. Fenomena kesenjangan antara tingginya engagement sosial rendahnya konversi penjualan menjadi latar belakang penelitian, seperti yang terlihat pada kasus All For Work dimana peningkatan followers dari 15.852 17.852 tidak berkorelasi penjualan. Menggunakan pendekatan kuantitatif metode survei, penelitian melibatkan 400 responden dipilih...
Jumlah Uang Tidak Layak Edar (UTLE) yang ditarik dari masyarakat mengalami peningkatan. Oleh karena itu, penting untuk dilakukan penelitian mengetahui pengaruh Brand Image dan Awareness terhadap Attitude Performance edukasi Cinta Bangga Paham (CBP) Rupiah sehingga diperlukan lebih mendalam. Penelitian ini bertujuan apakah brand attitude CBP memberikan hubungan antara pada Rupiah. merupakan kemampuan konsumen mengidentifikasi merek dalam kondisi berbeda. dikarenakan akan menentukan seberapa...
The purpose of this study is to examine the impact Augmented Reality (AR) application usage at IT Telkom Purwokerto on consumer brand attitudes. A total 200 questionnaires were distributed, with 125 deemed suitable for analysis. findings reveal that use AR significantly influences attitudes towards brand, particularly in terms user experience, engagement, and perceived realism. quality shown have good reliability, each dimension positively correlates realism experience a crucial factor...
The urgency of this study is to determine the role consumer satisfaction as a mediating variable between product attributes and price on purchase interest smartphones among millennials. This obtains data using survey through 240 online questionnaires with quantitative approach. PLS-SEM statistics are initiated outer model's quality tests inferential in inner model. Based analysis effect mediation, it can be seen that not able mediate relationship intention. Meanwhile, pattern intention,...
Ulos is one of the handicrafts which typical Indonesian clothing and has been developed from generation to by Batak people, North Sumatra. The existence handicraft products in modern consumer market today cannot be separated efforts artisans marketers. This research here provide more profound knowledge related aspects marketing mix (4P) consists elements product, price, place promotion on purchasing decisions ulos products. sample this study amounted 140 respondents who were determined a...
Perubahan paradigma dari Human Resources menjadi Capital Development di era digital saat ini, mengharuskan terjadinya sinergi diantara pemangku kepentingan dalam membangun negara. Sehubungan dengan cita-cita keberlanjutan masyarakat yang unggul, terdapat dua pendekatan berbeda pelibatan untuk mengimplementasikan rencana sukses, yaitu partisipasi dan kemitraan. Dua hal ini bentuk kolaborasi berbeda, perlu disesuaikan kondisi daerah seperti potensi SDM, infrastruktur, lainnya. Jenis kemitraan...
In the current scenario, coming across diverse mindset of consumer final purchase intent is becoming challenging for existing firms, and with ease access to technology, consumers lifestyles have been disrupted in such a manner that future prediction balanced routine buying seems an unpromising approach India. The study proposes model tries integrate perspectives consumer's intention by using PLS-SEM Ramsey's (RESET) Regression Equation Specification Error Test, which provided insight into...
Moslem fashion is potentially the next big thing in retail industry.This research uses a marketing approach to investigate relationship between innovation and competitive strategy online shopping business by engaging local Small-and Medium Enterprises West Java.We conducted quantitative extracting dimensions of content technology innovation.In addition, we looked at cost leadership, differentiation, focus on strategy.The author collected data from 295 respondents who did survey within three...
Health services are crucial for sustainable development goals in a country. A tough, adaptive, and flexible health system can overcome challenges both internal external. When the COVID-19 pandemic occurred Indonesia, government emphasized minimizing physical contact between people. Online consultation or telemedicine were popular options patients to receive medical without visiting facility. The success of these depends on customer satisfaction loyalty, which might affect competition amongst...
The COVID-19 pandemic has caused a decline in various aspects of the economy, including fashion sector. Many retailers have closed, so sales fallen. However, many can also adapt and change using new communication channels. This presents challenges for companies to integrate channels into omnichannel services. study aims analyze factors influencing customer behavior services through their intention accept use technology shopping. adopts UTAUT2 model by adding two variables: personal...
The COVID-19 pandemic has caused a decline in various aspects of the economy, including fashion sector. Many retailers have closed, so sales fallen. However, many can also adapt and change using new communication channels. This presents challenges for companies to integrate channels into omnichannel services. study aims analyze factors influencing customer behavior services through their intention accept use technology shopping. adopts UTAUT2 model by adding two variables: personal...
Abstract.
 
 The shift of business into the digital era demands banking industry to innovate in serving customers. One innovations by PT. Bank Rakyat Indonesia is e-channel service named Brilink, which spread across all regions. Local entrepreneurs are appointed as Brilink agents with aim providing services individuals who not yet served banks, both unbanked and unbankable stipulated Article 16 POJK No. 19/POJK.03/2014. Public distrust towards attributed quality provided these...
Since 2008, the Japanese whiskey business has grown steadily. Overall, market (at factory price) is expected to reach $2.95 billion in 2019, accounting for 8.6 percent of entire alcoholic beverage industry. The rise popularity associated with country's growing international reputation. Founded 1985 as an independent bottler, Master Malt was first company service clients who ordered single malt through mail-order system. Malt's omnichannel approach encompasses all channels available company....
The rapid growth of tower assets among Indonesia's three main providers shows the increasingly tight competition within telecommunications business. Therefore, this research analyzed mediating effect customer satisfaction on loyalty with relationship management (CRM) and company reputation as predictors using data from conducted Mitratel clients. collected comprised 155 current former customers Tower company, survey responses. was qualitatively evaluated statistically processing techniques...
Various studies have tested customer satisfaction factors in mobile banking services that a direct influence on loyalty. The main objective of this study is to determine Mobile Banking Service Quality (MBSQ) and indirect This uses quantitative method approach, the research type design descriptive verification, testing model using Structural Equation Model Partial Least Square (SEM-PLS) approach. results show expense, security, responsiveness, relative advantage, convenience effect...
Famys Circle Label (FCL) is a modest fashion brand that offers thousands of articles from well-known local brands in Indonesia and the only Pekanbaru, giving it strong competitive edge market due to its ability attract variety customer groups with diverse tastes styles. This study aims examine effect experience image on loyalty, trust as mediating variable.The research uses quantitative method descriptive approach illustrate characteristics group, such users or products, estimate product...
This study evaluates the variables influencing users' satisfaction with Indonesian Banking Chatbots after COVID-19 outbreak. The examined several factors, including system quality, information service perceived value, and situational factors. All of these were using purpos-ive sampling to obtain from 161 respondents. According research criteria, participants had be DKI Jakarta locals have used Chatbot services before. sample size was calculated G*Power approach. influence each variable on...
Banking companies are actively pursuing digital transformation to increase market share and meet customer needs. One such initiative is the integration of lifestyle features within mobile banking plat-forms. However, these efforts challenged by low adoption rates resistance. This research aims determine factors that affect consumers' decisions embrace “Sukha” as a feature. The framework utilized modified UTAUT-2 with purposive sampling techniques GPower software; total 177 respondents were...
Due to the Covid-19 plague, children with hearing misfortune have experienced challenges in learning and practicing sign language due need of educational services assets. The next considerations for creating an mobile application help deaf kids learn Malaysian Sign Language (MSL). investigation was conducted through gatherings based on inquire about interviews subject matter experts. Instructors recommend that within current circumstance, versatile are foremost reasonable stage understudies...
Community mitigation is crucial and part of the preparedness plan public health planning. Education institutions' closures are a non-pharmaceutical intervention often suggested for mitigating pandemics. institute could play major role in delay community transmission. An audit led by past examinations that distinguish viability school terminations social removal techniques during pandemic. The closure was first executed across China Hong Kong. Data from SARS pandemic conclude not an effective...
Penelitian ini mengangkat topik Kualitas produk terhadap pengembangan usaha Sejiwa Coffee Bandung. Tujuan dari penelitian untuk mengetahui apakah ada pengaruh antara kulitas Metode yang digunakan pada adalah metode Kuantitatif dengan jenis deskriptif, memfokuskan usaha, mencakup kualitas dan loyalitas konsumen sebagai variabel independen dependen. Skala pengukuran dalam yaitu skala ordinal menggunakan likert. teknik non probabilitas convenience sampling jumlah sampel sebanyak 150 responden...