Zuzana Tučková

ORCID: 0000-0001-7443-7078
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About
Contact & Profiles
Research Areas
  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Environmental Sustainability in Business
  • Cruise Tourism Development and Management
  • Customer Service Quality and Loyalty
  • Business and Economic Development
  • Consumer Behavior in Brand Consumption and Identification
  • Sustainable Supply Chain Management
  • Economic and Business Development Strategies
  • Diverse Scientific Research in Ukraine
  • Environmental Education and Sustainability
  • Business Process Modeling and Analysis
  • Business Strategy and Innovation
  • Global Trade and Competitiveness
  • Entrepreneurship Studies and Influences
  • Corporate Social Responsibility Reporting
  • Job Satisfaction and Organizational Behavior
  • Education, Psychology, and Social Research
  • Polish socio-economic development
  • Gender Diversity and Inequality
  • Operations Management Techniques
  • Global Health Care Issues
  • Work-Family Balance Challenges
  • Sport and Mega-Event Impacts
  • Collaboration in agile enterprises

Tomas Bata University in Zlín
2016-2025

Central University of Kerala
2021

ORCID
2021

University of Economics and Management
2017

Molde University College
2017

College of Polytechnics Jihlava
2016

Vilnius Gediminas Technical University
2016

General Jonas Žemaitis Military Academy of Lithuania
2016

Abstract The environmental concern has become an emerging topic in organization’s human resource management strategy, especially improving employee’s behavior at work. Thus, the organizational citizenship toward environment (OCBE) been currently attracting scholars management. However, published studies contain research gaps investigation of relationships between both green training and culture OCBE, hotel industry. Following social exchange Ability-Motivation-Opportunity theories, this...

10.2478/mmcks-2018-0030 article EN cc-by Management & Marketing 2018-12-01

Bank risk capital (capital at risk) is identified with the value of banks’ own funds maintaining to absorb potential losses and protect against insolvency. It calculated for adequacy ratios, recommended by Basel Committee on Banking Supervision. On other words, it a kind that financing securing negative effects occurring. A comparative analysis effectiveness bank in Visegrad Group countries, constituting main objective study, results from needs indicated already conducted preliminary...

10.3846/jbem.2019.9659 article EN cc-by Journal of Business Economics and Management 2019-04-11

The competitive advantage of enterprises in the conditions market economy is not generated merely by ensuring high quality products and services. Therefore, their strategies, they need to involve elements such as corporate social responsibility. aim paper identify key sources large enterprises. In empirical research, hypothesis has been tested determine if application responsibility a statistically significant effect on gaining market. verified basis authors’ study 253 operating Poland means...

10.7441/joc.2021.01.07 article EN cc-by Journal of Competitiveness 2021-03-31

Due to the emergence of Web 2.0 and consequently increased use social media, this study aims explore role media in changing behavior tourists choice a destination. Despite massive popularity studies with comprehensive set driving constructs along indicators regarding are lacking literature. Therefore, framed by theory planned (TPB), present fulfills research gap developing carrying out an empirical analysis collecting data from millennials selected universities Czech Republic. Through...

10.3390/su12187735 article EN Sustainability 2020-09-18

The article aims to heighten the impact of guest online reviews on hotel industry. Its objective is increase volume users degree satisfaction for effective engagement and loyalty in luxury context. Based a keyword-driven search, study has examined factors influencing reviews: feedback, management response, customer decision-making process. They, turn, levels tourism industry Vietnam. practical problem takes place when there decline number customers. Particularly involved facing negative...

10.1080/1528008x.2021.1920550 article EN cc-by-nc-nd Journal of Quality Assurance in Hospitality & Tourism 2021-06-06

The study investigates the role of government in tourism competitiveness and underlying relationship based on Tourism Area Life Cycle (TALC) model. involvement process development is somehow crucial, however, this should be controlled. uses time-series data exploits a case approach to fulfil overlooked aspect industry about current theme under study. From selected three countries Asia Pacific, results indicate that China close consolidation stage, India between "Involvement" "Development"...

10.1080/10941665.2020.1819836 article EN Asia Pacific Journal of Tourism Research 2020-09-01

This study aims to evaluate the moderating role of social media influence before and after trip in Vietnam Czech Republic. Primary data, gathered during time lag data surveys conducted among international tourists travelling Republic Vietnam, was analyzed with Structural Equation Modelling (SEM) R. The findings revealed that higher level positively strengthened connection between tourist motivation post destination image. Furthermore, had a significant effect on relationship satisfaction...

10.1177/21582440241247699 article EN cc-by SAGE Open 2024-04-01

What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores dimensions ecotourism and destination loyalty anchoring on expectation-confirmation theory. findings confirm that factors such as image, tourist satisfaction experience significantly predict loyalty. investigation first employs confirmative factor analysis (CFA) model with marker to inspect...

10.1177/09721509231174740 article EN Global Business Review 2023-06-29

Traditional handicraft villages have become an inevitable part of Vietnamese culture and play important socio-economic role within the country’s development. However, poor governmental policy regulatory environment in Vietnam, lack infrastructure, limited management, marketing skills knowledge often lead to scarce information access market. The aim research is investigate contemporary status digital strategies tools used Thua Thien Hue province. It will be complemented by finding out needs...

10.21511/im.16(1).2020.01 article EN cc-by Innovative Marketing 2020-02-03

Objective: This study evaluates the role of tourist motivation in determination destination and ecotourism loyalty using push pull theory planned behavior. The paper also analyses mediating effects satisfaction image relationships between two types loyalty. Method/analysis: Primary data has been gathered from surveys involving 522 Vietnamese tourists traveling to Bohemian Switzerland National Park Czech Republic. Data analysis was conducted structural equation modeling (SEM) techniques R....

10.28991/esj-2022-06-05-014 article EN cc-by Emerging Science Journal 2022-08-16

Abstract Drawing from status characteristics theory, we develop a multilevel model to explain the relationships between gender composition (e.g., female‐female supervisor‐subordinate dyads, female majority at next higher level, and same job level) in workplace women's career satisfaction. We hypothesise that working with supervisor level will be negatively related satisfaction, while positively Moreover, propose formal societal (gender‐equality) institutions informal cultural...

10.1111/1748-8583.12570 article EN cc-by-nc-nd Human Resource Management Journal 2024-09-01

Objective: The advancement of Internet technology brought up the tourism industry towards new development and opportunities. With application comprises a vast range virtual communities such as Trip Advisor, Agoda, Travelocity so on. Existing research concentrated on evaluating factors influencing communities’ behaviour with limited evaluation tourist perception. This paper focused examining tourists' perception tour through sentimental analysis model based eWOM for sustainable development....

10.55908/sdgs.v11i3.338 article EN cc-by-nc Journal of Law and Sustainable Development 2023-08-08

Abstract Process of ready mixed concrete (RMC) delivery is an example multi-objective optimization due to the conflicting objectives parties involved. In order face this problem, discrete event simulation model process created with input parameters based on surveyed data real processes. The simulated different vehicle dispatching policies and results are analysed focusing performance indicators. research compared in terms Pareto optimality indicate that employing effective strategies can...

10.1515/eng-2020-0030 article EN cc-by Open Engineering 2020-01-01

This study assesses the important driving constructs influencing tourists' revisit decision of famous Zlin-Zoo in Moravian region Czech Republic. The relatively overlooked segment hospitality sector, particularly, recreation has been addressed by taking case aforementioned zoo to analyze impacting decision. Hence, present seeks ascertain and fill this research gap also incorporates some control-variables related socio-demographic characteristics for having exhaustive look over researched...

10.1080/23311886.2021.2024673 article EN cc-by Cogent Social Sciences 2022-02-05

The issue of sustainability is frequently discussed in relation to the tourism industry.This as a consequence rapidly increasing demands tourists and fact that perceived one driving forces behind economic growth some destinations.This can lead both positive negative future impacts.The emergence growing impact means it essential devote research into implementation issues measurement indicators with regards prosperity.Historically, first needs tourist was need for shelter against...

10.9770/jssi.2016.6.1(7) article EN Journal of Security and Sustainability Issues 2016-09-30

The Czech Republic has experienced momentous tourism expansion in recent years. Nevertheless, there is a lack of empirical investigation about this development. Innovations are an essential factor for the sustainable development industry Republic. paper expounds on effect technical and process innovations among tour travel companies study surveyed 96 operators aged 18-40 working various small, medium, large agencies to determine their perceptions towards innovation respective businesses. A...

10.21272/mmi.2021.4-17 article EN cc-by Marketing and Management of Innovations 2021-01-01
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