Purpose This study aims to propose guidelines for the joint use of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) combine symmetric asymmetric perspectives in model evaluation, hospitality tourism field. Design/methodology/approach discusses PLS-SEM as a approach fsQCA an analyze configurational models. It presents conduct based on latent construct scores drawn from PLS-SEM, assess how configurations exogenous constructs...

Virtual influencers (VIs) are an increasingly popular form of endorsers used in marketing campaigns. With their human influencer counterparts sometimes involved scandals and controversy, VIs can be a more reliable source to promote pro-environmental sustainable behavior. Taking multi-methods approach, we examine how individuals react promoting Our findings from initial semi-structured interviews confirm that may open learning about green causes VIs. Following this, conduct two experiments...

This empirical study developed and tested configural models for predicting residents’ support tourism development (RSTD). The main contributions of this are to propose a new analytical method modeling the complex interactions RSTD indicators, advancing necessary theory both ordinary heterogonous relationships its antecedents, providing managerial guidelines promoting controlling negation RSTD, in Hawraman, Iran, location which little information is available about host communities. We...

This empirical study improved our understanding of how to simulate visitors’ pro-environmental behavior intentions (PEBIs) during interpretive marine turtle tours in Cyprus. Complexity theory was applied as a sufficient theoretical basis the proposed configurational model that tested using fuzzy set Qualitative Comparative Analysis (fsQCA) an innovative theoretic approach. Four configurations—demographics, values, beliefs, and norms attitudes—were used explore causal recipes leading both...

Underpinned by complexity theory, this study investigates whether the influence of social and physical servicescape on international travelers’ dissatisfaction misbehavior differs between two characteristically different airports in Iran. Partial least squares (PLS) multi-group analysis (MGA) were employed to test conceptual model. The results revealed significant differences effects across both airports. However, did not support any Additionally, using fuzzy-set qualitative comparative...

Abstract This study examines the relationship between transformational leadership and organizational performance by evaluating mediatory role of corporate social responsibility (CSR) innovation which has received considerably less attention in literature. introduces CSR as potential mediators relationships key constructs performance. Sufficient direct mediation effects predictors were tested using partial least squares structural equation modelling (PLS‐SEM) with data from 396 French firms....

Purpose This study aims to present a unique perspective on the application of theory planned behaviour (TPB) in context green lodging industry via configurational modelling three TPB dimensions formulating hotel visitors’ behavioural responses. Attitude towards behaviour, subjective norms and perceived control are indicators used predict guests’ continued intention use recommend hotels Cyprus, Mediterranean island with fragile ecological system. Design/methodology/approach A...

This study extends the current knowledge of behavioral intention space travelers based on motivation and risk antecedents undertaking a trip. Using cumulative prospect theory, we develop test research models to investigate sufficient intention, explore complex combinations above (i.e., causal recipes) leading both high low scores identify necessary achieve desired outcome. The results revealed that although motivations appeared as antecedents, play dominant role such risks can diminish...

Artificial Intelligence (AI) is influencing all aspects of human and business activities nowadays. Although potential benefits emerged from AI technologies have been widely discussed in many current literature, there an urgently need to understand how can be designed operate responsibly act a manner meeting stakeholders’ expectations applicable regulations. We seek fill the gap by exploring practices responsible identifying when implementing practices. In this study, 10 cases were selected...

This study argues that method should work hand-in-hand with theory to be able generate impactful outcomes. provides three methodological, theoretical and practical contributions the current body of knowledge on tourism development from residents' perspective. First, five analytical approaches—namely, covariance based-structural equation modelling (CB-SEM), partial least squares structural (PLS-SEM), multiple regression analysis (MTA), simple (SRA), fuzzy set Qualitative Comparative Analysis...

This empirical study uses nudge theory to develop conceptual models predict the pro-sustainable behaviors of visitors. Two sets antecedents, including destination level (i.e. social responsibility [DSR]) and individual (climate change perception), were used as configurations stimulate behavioral intentions visitors in terms willingness sacrifice, eco-behaviors, localism. The proposed tested using partial least squares-structural equation modeling (PLS-SEM) investigate net effect antecedents...

Purpose This paper aims to examine the causal models that predict disabled tourists’ behavioral intentions use peer-to-peer (p2p) accommodations. study also explores through complex combinations of demographic factors, host attributes and levels perceived charm, convenience other service features accommodations as a means describing outcomes. Design/methodology/approach A questionnaire was administrated measure variables. Using sampling technique, questionnaires were distributed among...

In the context of sharing economy, Airbnb has become a formidable mode accommodation in tourism industry worldwide, with presence over 34,000 cities 191 countries. However, risks associated online bookings are significant dimensions this e-market domain. This study assesses hosts’ perceived and investigates effects service, financial, safety security, psychological political on host’s satisfaction intention to continue recommend business potential hosts. A survey was administered 221 hosts...

Purpose This paper aims to explore a complex combination of four realms the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging physical science experience. study also identifies necessary conditions achieve desired responses from visitors. Design/methodology/approach Asymmetrical modelling with fuzzy set qualitative comparative analysis (fsQCA) was used investigate causal recipes two configurations evaluation...