Drawing on attention restoration theory and social exchange theory, this study investigates how person–environment interaction (destination fascination) interpersonal (resident–tourist interaction) affect immersion in rural tourism lead to destination attachment word of mouth. A holistic model was developed which served as a mediator. Data were analyzed using partial least squares structural equation modeling fuzzy-set qualitative comparative analysis (fsQCA). Findings showed that...

Tourist marketers rely heavily on using visual stimuli in their advertising to attract attention and improve awareness interest of experience. This study used eye-tracking self-reported recall methods investigate online tourism advertisement effectiveness based the hierarchy effects model. A within-subjects experimental design ( n = 30) was examine mock advertisements (stimuli) containing various combinations image, text product price. Results show that both image price least effective,...

Addressing the global challenge of promoting digital transformation in rural areas and reducing urban–rural divide is crucial. This study explores digitization within framework tourism literature, an area that has received limited scholarly attention. Utilizing economic geography methodologies, this research examines multiscale relationship between development efficiency at county level. Our empirical findings reveal significant spatial heterogeneity both development, diverging from existing...

Theme park development has become an important choice for tourism space in Chinese cities, and the theming of as well implied consumption symbols cultural implications are usually viewed examples other urban spaces, such towns. The result is Disneyization space. With construction characteristic towns being vigorously promoted throughout China, springing up. They typical "Wuzhen Town Mode" represent process China. This research reflects on evolution characteristics Taking Wuzhen Mode example,...

Abstract Due to limitations in mainstream symmetric methodologies, the linkages between cultural dimensions and tourism demand have yet be fully understood. Drawing on Hofstede's theory of national culture adopting asymmetric case‐oriented fuzzy‐set qualitative comparative analysis method, this investigation explored configuration models distance 65 countries relation China's inbound outbound flows. Using a series three studies, research assessed impact grouping six effect as whole Chinese...

The purpose of this study is to figure out what percentage each stock should be in the optimal portfolio and minimal risk created by Markowitz Model Sharpe's Single Index make a comparison model, as well return differences between Model.The research undertaken at New York Stock Exchange on ten stocks which are from S& P 500 index for period May 2001 2021, data analysis technique constrained optimization regression analysis.The results show that needs fewer estimators than simplifies actual...

During the Anti-Japanese War, emergence of problem social stratification art in Yunnan was inevitable times, and art, as an important form literature closely related to it not only backbone salvation survival, but also one focuses research on modern Chinese history.During War period, played multiple roles transformation society, which is related, relevant people literary circles must realize that there a relationship mutual influence constraint between them, unique far-reaching...