Sarah Xiao

ORCID: 0000-0002-1064-1958
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About
Contact & Profiles
Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Retail Behavior Studies
  • Domain Adaptation and Few-Shot Learning
  • Multimodal Machine Learning Applications
  • Geriatric Care and Nursing Homes
  • Nursing Diagnosis and Documentation
  • Mental Health and Patient Involvement
  • Technology Adoption and User Behaviour
  • Global trade, sustainability, and social impact
  • Consumer Market Behavior and Pricing
  • Evolutionary Game Theory and Cooperation
  • Ethics in Business and Education
  • Healthcare Decision-Making and Restraints
  • Pharmaceutical Practices and Patient Outcomes
  • Patient Satisfaction in Healthcare
  • Human Pose and Action Recognition
  • Homelessness and Social Issues
  • Knowledge Management and Sharing
  • Media Influence and Health
  • Spam and Phishing Detection
  • Schizophrenia research and treatment
  • Hate Speech and Cyberbullying Detection
  • Cognitive and psychological constructs research

Chinese University of Hong Kong
2024-2025

City University College of Science and Technology
2025

University of Toronto
2015-2025

St. Michael's Hospital
2025

Shanghai Jinyuan Senior High School
2024

Durham University
2012-2024

Phillips Exeter Academy
2016

Registered Nurses' Association of Ontario
2015

Queen's University
2010

ABSTRACT Given the pervasive spread and use of Internet social media, consumer these new forums for expressing their revenge intentions has also increased. This research examines impacts service outcome process failures on online intentions. Using insights from cognitive appraisal theory, a comprehensive model is developed tested to examine failure types consumers’ primary secondary processes that lead The was in United Kingdom Jordan. Results show two countries, different processes, platforms.

10.1002/mar.21002 article EN Psychology and Marketing 2017-03-09

When searching and booking a hotel online, consumers are exposed to multiple cues such as customer reviews, price, brand names. This study aims examine the level of diagnosticity simultaneous effects three important decision cues: online review, on consumer quality evaluation intention. Study 1 is randomized controlled experiment 2 (high vs. low price) × (positive negative review) (familiar unknown brand). replicates extends by further examining cues’ both perceived intention, mediation...

10.1177/0047287520912330 article EN Journal of Travel Research 2020-04-04

Increasing evidence suggests that project citizenship behaviors (PCBs) are critical to success. However, the mechanisms enhance PCBs remain poorly understood, particularly regarding role of individual psychological states. Based on self-determination theory, this study investigated how and when empowerment information technology (IT) managers affects their PCBs. Data were collected in two waves time-lagged surveys (N = 283). Research hypotheses tested by partial least squares structural...

10.32996/jbms.2025.7.1.6 article EN Journal of Business and Management Studies 2025-01-11

Project citizenship behavior (PCB) is critical to project performance. However, researchers still know little about the factors that effectively enhance PCB. Drawing on social exchange theory, this study aims elucidate how and when leader-leader of managers promotes their Data were collected from in China through three waves time-lagged surveys (N = 228). Research hypotheses tested by partial least squares structural equation modeling (PLS-SEM). The results indicate that: (1) Leader-leader...

10.32996/jbms.2025.7.1.12 article EN Journal of Business and Management Studies 2025-02-03

Introduction People experiencing homelessness (PEH) have diverse and complex health social needs experience significant barriers to accessing support. As a result, PEH often use the emergency department (ED) for their unmet needs. To address these challenges, ED Outreach Programme at St. Michael’s Hospital was developed with community partners within Downtown East Toronto Ontario Health Team in Toronto, Canada. presenting are connected an outreach worker identify immediate safe discharge...

10.1136/bmjopen-2024-094621 article EN cc-by-nc-nd BMJ Open 2025-02-01

<title>Abstract</title> <bold>Background:</bold> While discharge planning is essential to ensure continuity of care as patients transition from hospital community settings, there currently little agreement on how effectively assess its quality in mental healthcare settings. The purpose this qualitative study was identify domains and indicators reflective processes <bold>Methods:</bold> Two focus groups were conducted with providers (n=7) validate identified through a preceding concept...

10.21203/rs.3.rs-6132690/v1 preprint EN cc-by Research Square (Research Square) 2025-03-04

Abstract Novel binary gene expression tools like the LexA-LexAop system could powerfully enhance studies of metabolism, development, and neurobiology in Drosophila. However, specific LexA drivers for neuroendocrine cells many other developmentally relevant systems remain limited. In a unique high school biology course, we generated LexA-based enhancer trap collection by transposon mobilization. The initial provides source novel elements that permit targeted corpora cardiaca, central...

10.1534/g3.116.031229 article EN cc-by G3 Genes Genomes Genetics 2016-08-25

Dynamic imagery (e.g., frozen motion images) is widely used in high-imagery ads to enhance consumer engagement. However, little known as whether and how product presentation dynamism influences the effectiveness of with other visual stimuli. Given that different elements compete for finite attentional resources, this article proposes interacts contextual backgrounds advertising slogans a ad. Study 1 reveals dynamic diverts resources away from background image, making less effective enhancing...

10.1080/00913367.2020.1789014 article EN Journal of Advertising 2020-08-05

Abstract A deep understanding of how consumers engage in impulse buying (IB) would be extremely valuable to service providers when attempting develop marketing strategies and messages that will effectively influence consumer purchasing. By systematically reviewing current research on impulsivity among a range disciplines, the behaviour analysis (CBA) framework is proposed as an integrative platform synthesise existing empirical work this field. The paper makes several contributions: it...

10.1080/02642069.2011.531123 article EN Service Industries Journal 2011-01-18

This study explores the possibility of using a machine learning approach to analysing social media big data for tourism demand forecasting. We demonstrate how extract main topics discussed on Twitter and calculate mean sentiment score each topic as proxy general attitudes towards those topics, which are then used predicting tourist arrivals. choose Sydney, Australia case testing performance validity our proposed forecasting framework. The reveals key in that can be predict arrivals Sydney....

10.1016/j.jdec.2022.08.006 article EN cc-by Journal of Digital Economy 2022-06-01

Abstract This research investigates how aligning service providers' warmth and competence with the nature of leisure activities (relaxing vs. challenging) influences pleasure electronic word‐of‐mouth (eWOM) sharing. Through a series five studies, including secondary data analysis (Study 1), scenario‐based experiments (Studies 2a, 3, 4, 5), observation actual eWOM behavior 2b), we demonstrate that alignment between judgments activity type (i.e., in relaxing challenging activities) enhances...

10.1002/mar.22113 article EN cc-by Psychology and Marketing 2024-08-30

TVQA is a large scale video question answering (video-QA) dataset based on popular TV shows. The questions were specifically designed to require "both vision and language understanding answer". In this work, we demonstrate an inherent bias in the towards textual subtitle modality. We infer said both directly indirectly, notably finding that models trained with subtitles learn, on-average, suppress feature contribution. Our results only visual information can answer ~45% of questions, while...

10.48550/arxiv.2012.10210 preprint EN cc-by-nc-sa arXiv (Cornell University) 2020-01-01

Accessible summary The purpose of the study was to generate a theory related psychosocial processes weight management among persons newly prescribed atypical antipsychotic medications, develop better early intervention programmes. Through 16 interviews with first‐episode psychosis and schizophrenia, it found that they faced variety barriers management: inaccessibility resources such as financial geographical obstacles healthier foods exercise facilities, lack structure in their lifestyle,...

10.1111/j.1365-2850.2011.01773.x article EN Journal of Psychiatric and Mental Health Nursing 2011-06-28

Abstract From encouraging recycling to promoting ‘safe sex’, social marketing seeks encourage changes in behaviour that benefit the individual, community, and society at large. To date, however, discipline has generally been regarded as conceptually weak, relying upon application of standard management techniques expense any substantive engagement with behavioural change theory. In an attempt address this apparent gap understanding, paper explores potential consumer analysis a possible...

10.1080/02642069.2011.531124 article EN Service Industries Journal 2010-12-15

Identifying how nursing care directly affects patients is essential to improving quality, reducing costs, and determining nursing's contribution overall organizational performance. This scoping review examined methods used for developing process health indicators. Key concepts sources of evidence were identified lay a foundation future development identification valid reliable

10.1097/ncq.0000000000000207 article EN Journal of Nursing Care Quality 2016-07-23

Abstract Who is most responsible for the proliferation of counterfeit goods—the illicit purveyor such products or consumer who procures them? This paper seeks to address this question by presenting a behavior analysis marketing firms in China and interdependent relationships between legitimate retailers, consumers, authorities populate these competitive environments. achieved via an operant interpretation key agents network contingent operation. The results suggest that purveyors pirate...

10.1080/01608061.2010.499032 article EN Journal of Organizational Behavior Management 2010-08-18
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