Rongbin Yang

ORCID: 0000-0002-2081-9414
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About
Contact & Profiles
Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Online and Blended Learning
  • Online Learning and Analytics
  • Technology Adoption and User Behaviour
  • Organic Food and Agriculture
  • Customer Service Quality and Loyalty
  • Cultural Heritage Management and Preservation
  • Information Systems Education and Curriculum Development
  • Advanced Thermodynamic Systems and Engines
  • E-commerce and Technology Innovations
  • E-Government and Public Services
  • Real-time simulation and control systems
  • Global Healthcare and Medical Tourism
  • Traditional Chinese Medicine Analysis
  • Olfactory and Sensory Function Studies
  • Mechanical and Optical Resonators
  • Higher Education Practises and Engagement
  • Food Waste Reduction and Sustainability
  • China's Ethnic Minorities and Relations
  • Physical Education and Training Studies
  • Chinese history and philosophy
  • Diversity and Impact of Dance
  • AI in Service Interactions
  • Physical Activity and Health

Zhejiang University of Science and Technology
2011-2024

The University of Adelaide
2022

Central Queensland University
2017-2022

Kaplan (United States)
2021

Dali University
2019

Kunming University of Science and Technology
2019

Zhejiang Chinese Medical University
2017

Changchun University of Science and Technology
2015

State Key Laboratory of Automotive Simulation and Control
2015

Jilin University
2015

The "Unified Theory of Acceptance and Use Technology" (UTAUT) has been extensively employed to discover the factors driving positive adoption new technologies. However, there is a lack research on potential adverse effects UTAUT user behavior. This study aims fill this gap by investigating negative behavioral intentions food delivery application (FDA) users based questionnaire administered in China (n = 428). Using structural-equation-modeling analysis, confirms direct or indirect various...

10.1080/09669582.2024.2312902 article EN Journal of Sustainable Tourism 2024-02-12

Abstract The dairy incident in 2008 influenced Chinese residents’ attitudes towards domestic and foreign brands the market. This paper highlights strong consumer perceptions existing market country of origin products. residents generally believe products from countries are superior than those China. A new theoretical framework is developed to explore driving factors country‐of‐effects its corresponding impacts. Consumers’ image different national stereotypes, ethnocentrism animosity, product...

10.1111/ijcs.12403 article EN International Journal of Consumer Studies 2017-10-23

Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has paid to use post-pandemic. This research provides a more comprehensive framework investigate the effects various quality perceptions attitude, learning engagement, and stickiness toward platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students Australian universities. total 403 valid samples were...

10.1080/08841241.2023.2204466 article EN Journal of Marketing for HIGHER EDUCATION 2023-05-01

Purpose The purpose of this study is to examine the effects consumer ethnocentrism and animosity on importance country-of-origin in food product evaluation. It also tested moderating effect purchase frequency. Design/methodology/approach Data were collected from dairy consumers residing China. research model was using structural equation modelling with AMOS. Findings results indicated that evaluation not necessarily driven by or animosity. Only among frequent purchasers, a higher level can...

10.1108/bfj-12-2020-1126 article EN British Food Journal 2021-06-25

ABSTRACTTourists' behaviours are significantly affected by their risk aversion and uncertainty avoidance. However, several studies found that these two traits often used interchangeably. Using partial-least-squares structural equation modelling to analyse data obtained from 386 Chinese residents, this paper unpacks how concepts relate tourists' personality various information search behaviours. While results confirm similarities between the concepts, including they affect pre-purchase...

10.1080/02508281.2023.2260978 article EN cc-by-nc-nd Tourism Recreation Research 2023-10-13

The COVID-19 pandemic has highlighted the importance of e-learning systems worldwide. While much research explored how learners' personality traits affect their acceptance e-learning, there's a gap in understanding readiness to continue using online platforms post-pandemic. This study aims address this by developing more comprehensive framework for examining role Big -five student engagement, satisfaction, and stickiness with platforms. Data was collected from 403 students across three...

10.1080/10494820.2024.2354418 article EN Interactive Learning Environments 2024-05-17

As an alternative power resource of Hybrid Electric Vehicle (HEV), the Free Piston Engine Generator (FPEG) is investigated for its potential advantages in terms fuel efficiency and flexiblity. Precise control piston motion important reliable operation free engine. In this paper, a discrete-time control-oriented model system derived based on energy conservation equation. An optimal controller LQR technique designed to position. Concerning impact disturbance due transient load requirement,...

10.1109/chicc.2015.7260927 article EN 2015-07-01

The COVID-19 pandemic has had an unprecedented impact on leisure tourists' risk and uncertainty perceptions. Despite the importance of perceived risks uncertainties in their decision-making, there is a lack research that simultaneously tests effects these two factors as different multiple-dimensional constructs. Thus, this paper investigates roles various perceptions decision-making develops more comprehensive model incorporates relevant factors. To test model, empirical study adopts partial...

10.1080/01490400.2022.2061653 article EN Leisure Sciences 2022-04-14

For decades, research and practice have recognized the significant effects of risk aversion uncertainty avoidance on consumer behavior. These two concepts are often used interchangeably studied as an integrated factor in marketing literature. Despite relationship between avoidance, it is necessary to differentiate address inaccuracy definition application. This investigates Chinese dairy consumers who experienced one most food safety crises recent years. Based a structural equation modeling...

10.1080/10454446.2022.2106606 article EN Journal of Food Products Marketing 2022-07-24

Purpose The purpose of this paper is to present a review the main factors that are important consumers dairy products and develop new product performance index for evaluating benchmarking products. This helps companies understand their products’ overall level, relative other in market. Design/methodology/approach A developed with respect multiple criteria. Seven criteria identified To deal subjective assessments qualitative measures, linguistic terms approximated by fuzzy numbers used. Based...

10.1108/bij-06-2017-0158 article EN Benchmarking An International Journal 2019-01-17

Abstract This paper starts with the performance of audiovisual, using computer technology animation simulation gymnastics dance team formation, providing a way arranging choreography. According to basic elements ray tracing algorithm, set up lighting model improve realism stage rendering. Collect survey data identify challenges in creating dance, and analyze advantages application creation training. Obtain audience’s overall perception interactive art, their satisfaction all aspects...

10.2478/amns-2024-3448 article EN Applied Mathematics and Nonlinear Sciences 2024-01-01

Abstract Settlements are the spatial forms of human habitation. Due to unique natural environment, climate conditions and diverse ethnic cultures, Yunnan province has formed many traditional settlements with different characteristics. Nayun Ancient Town, Xizhou Chengzi Villages in research objects this paper. By using methods such as data collection field research, paper analyzes characteristics these settlements. Furthermore, discusses ecological constituent elements Dai, Bai Yi groups...

10.1088/1755-1315/376/1/012032 article EN IOP Conference Series Earth and Environmental Science 2019-11-01

The stable operation of common rail system is significant for GDI engine and the pressure fluctuation affects performance directly. volume cylinder diameter are key structure parameters to affect fluctuation. To design high decreasing fluctuation, model established random algorithm used obtain optimal controller parameters. Then, through simulation experiments, effects on stability analyzed. Finally a basis provide optimally designing volume.

10.1109/chicc.2015.7260931 article EN 2015-07-01

Abstract Five systems of sciences human settlements are adopted in this paper. The research objects Malong site Cangshan Mountain, Nanzhao Taihe City site, Dali Ancient City, Xizhou Village, Shuanglang Town and Jinsuo Island Village. All the near Erhai Lake region they traditional with different historical periods. natural, human, social, residential supportive analyzed as well. environmental ecological view complying nature, social economic emphasizing development cultural technical...

10.1088/1757-899x/592/1/012170 article EN IOP Conference Series Materials Science and Engineering 2019-08-01
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