Marcello M. Mariani

ORCID: 0000-0002-7916-2576
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Research Areas
  • Digital Marketing and Social Media
  • Diverse Aspects of Tourism Research
  • Business Strategy and Innovation
  • Technology Adoption and User Behaviour
  • Innovation and Knowledge Management
  • Wine Industry and Tourism
  • Customer Service Quality and Loyalty
  • AI in Service Interactions
  • Sharing Economy and Platforms
  • Consumer Behavior in Brand Consumption and Identification
  • Big Data and Business Intelligence
  • Management, Economics, and Public Policy
  • Digital Transformation in Industry
  • Cultural Industries and Urban Development
  • Diverse academic and cultural studies
  • Entrepreneurship Studies and Influences
  • Consumer Retail Behavior Studies
  • Sport and Mega-Event Impacts
  • Cruise Tourism Development and Management
  • International Business and FDI
  • Innovation Diffusion and Forecasting
  • Consumer Market Behavior and Pricing
  • Culinary Culture and Tourism
  • Intellectual Capital and Performance Analysis
  • Service and Product Innovation

University of Reading
2016-2024

University of Bologna
2012-2024

Henley College
2019-2023

Universitas Nahdlatul Wathan Mataram
2020

Abstract This study is the first to provide an integrated view on body of knowledge artificial intelligence (AI) published in marketing, consumer research, and psychology literature. By leveraging a systematic literature review using data‐driven approach quantitative methodology (including bibliographic coupling), this provides overview emerging intellectual structure AI research three bodies examined. We identified eight topical clusters: (1) memory computational logic; (2) decision making...

10.1002/mar.21619 article EN Psychology and Marketing 2021-12-09

Purpose This paper aims to examine the extent which Business Intelligence and Big Data feature within academic research in hospitality tourism published until 2016, by identifying gaps future developments designing an agenda for research. Design/methodology/approach The study consists of a systematic quantitative literature review articles indexed on Scopus Web Science databases. were reviewed based following features: topic; conceptual theoretical characterization; sources data; type data...

10.1108/ijchm-07-2017-0461 article EN International Journal of Contemporary Hospitality Management 2018-10-31

Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this ever more reflected in scholarly work. To illustrate, assess map research at the intersection of AI innovation, we performed a Systematic Literature Review (SLR) published work indexed Clarivate Web Science (WOS) Elsevier Scopus databases (the final sample includes 1448 articles). A bibliometric analysis was deployed focal field terms dominant topics their evolution over time. By deploying keyword...

10.1016/j.technovation.2022.102623 article EN cc-by Technovation 2022-09-10

This study provides a systematic overview of innovation research strands revolving around AI. By adopting Systematic Quantitative Literature Review (SQLR) approach, we retrieved articles published in academic journals, and analysed them using bibliometric techniques such as keyword co-occurrences bibliographic coupling. The findings allow us to offer an up-to-date outline existing literature that are embedded into interpretative framework allowing disentangle the key antecedents consequences...

10.1016/j.jbusres.2022.113364 article EN cc-by Journal of Business Research 2022-11-17

Abstract Sharing economy (SE) platforms are increasingly providing an effective means of connecting providers and users secondhand goods. While media seem to emphasize that the trend selling/buying has been growing due consolidation development peer‐to‐peer (P2P) sharing platforms, a comprehensive identification antecedents buying on SE is virtually missing. This study addresses this gap by (a) identifying different sets motivations attitudes leading consumers adopt for (b) testing model...

10.1002/mar.21334 article EN Psychology and Marketing 2020-01-27

Purpose The purpose of this work is to survey the body research revolving around big data (BD) and analytics in hospitality tourism, by detecting macro topical areas, streams gaps develop an agenda for future research. Design/methodology/approach This based on a systematic literature review academic papers indexed Scopus Web Science databases published up 31 December 2020. outputs were analyzed using bibliometric techniques, network analysis topic modeling. Findings number scientific with...

10.1108/ijchm-03-2021-0301 article EN International Journal of Contemporary Hospitality Management 2021-11-11

Consumer research on conversational agents (CAs) has been growing. To illustrate and map out in this field, we conducted a systematic literature review (SLR) of published work indexed the Clarivate Web Science Elsevier Scopus databases. Four dominant topical areas were identified through bibliographic coupling. They are 1) consumers’ trust CAs; 2) Natural Language Processing (NLP) developing designing 3) communication with 4) impact CAs value creation for business. We leverage these findings...

10.1016/j.jbusres.2023.113838 article EN cc-by Journal of Business Research 2023-03-21

The field of CSR in family firms has experienced remarkable growth recently. Therefore, a literature review on the topic is needed to provide an updated overview extant research and draw guidelines for future research. Using bibliometric mapping, we conducted systematic (SLR) corporate social responsibility (CSR) business drawing Web Science (WOS) Scopus databases. bibliographic coupling suggests that involvement, governance, sustainability are most frequently studied topics. Furthermore,...

10.1080/00472778.2021.1955122 article EN cc-by Journal of Small Business Management 2021-08-23

The usage of AI-empowered Industrial Robots (InRos) is booming in the Auto Component Manufacturing Companies (ACMCs) across globe. Based on a model leveraging Technology, Organisation, and Environment (TOE) framework, this work examines adoption InRos ACMCs context an emerging economy. This research scrutinises intention potential use through survey 460 senior managers owners India. findings indicate that perceived compatibility, external pressure, benefits support from vendors are critical...

10.1080/09537287.2021.1882689 article EN Production Planning & Control 2021-02-18

Flexible working practice (FWP) has been acclaimed as the of 21st century, and it is likely to continue humans engage with new technologies in world work. Studies have signaled caution adoption FWP, drawing attention its many downsides. In this paper, we undertake an approximately 11-year systematic review (2011–mid-2021) scholarship that examined FWPs. We focus on downsides unintended consequences regarding concept. Following rapid growth remote arrangements digital era, map out...

10.1016/j.jbusres.2022.01.024 article EN cc-by Journal of Business Research 2022-01-16

This study outlines the future research opportunities related to Generative Artificial Intelligence (GenAI) in innovation management. To this end, it combines a review of academic literature with results Delphi involving leading management scholars. Ten major themes emerged that can guide developments at intersection GenAI and management: 1) Gen AI types; 2) GenAI, dominant designs technology evolution; 3) Scientific artistic creativity GenAI-enabled innovations; 4) innovations intellectual...

10.1016/j.jbusres.2024.114542 article EN cc-by Journal of Business Research 2024-02-14

Artificial intelligence (AI) is increasingly embedded into service firms' operations. However, production systems and operations management scholars have not yet examined if AI-empowered are positively judged by customers. To bridge this gap, study draws on the three-factor theory of customer satisfaction applied to online review data, capture effect overall satisfaction, operationalised means ratings. Based text analytics techniques a sample more than 50,000 TripAdvisor ORs covering 35...

10.1080/00207543.2022.2160027 article EN cc-by International Journal of Production Research 2023-01-06

Generative Artificial Intelligence (GenAI) is one of the popular AI technologies which can produce multiple kinds contents including music, text, image, as well synthetic data. As GenAI technology various forms contents, organizations must face ethical dilemmas to where this likely be used. Organizations do not want compromise their standards and compliance policies. Against backdrop, aim study examine if could improve future performance organizations. This deployed environmental dynamism...

10.1016/j.technovation.2024.103021 article EN cc-by Technovation 2024-04-23

In the advancing coopetition strategy literature, firms are often seen as organizations making coopetitive arrangements in an intentional fashion. Drawing on received distinction between deliberate and emergent strategies, this paper innovatively analyzes formation of unintended therefore strategy. More specifically, in-depth case study a renowned consortium Italian opera houses is proposed to illustrate role played by external environment (e.g., institutional one) triggering strategies...

10.2753/imo0020-8825370205 article EN International Studies of Management and Organization 2007-01-01

Purpose This study aims to discuss the evolution of Big Data (BD) and Analytics in tourism hospitality field. It analyses important role that BD has played so far research delineates how it might evolve future. Design/methodology/approach In line with Platinum Jubilee Special Issue Tourism Review , this work consists a critical conceptual analysis including mini literature review recent area at intersection research. Findings suggest scholars are increasingly aware adopting approaches...

10.1108/tr-06-2019-0259 article EN Tourism Review 2019-08-28
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