Today's consumers tend to focus on uniqueness and personal intangible values when making purchase decisions. Thus, companies undertake such innovative strategies as brand collaborations, especially in the fashion industry where brands collaborate with artists, celebrities or other raise awareness, build relationships achieve competitive advantage through differentiation. However, researchers have not yet focused specifically luxury SPA examine how certain collaboration types affect consumer...

This article aims to provide a conceptual foundation for luxury disposition behavior in relation customer value and switching costs. The results of study involving 398 consumers South Korea demonstrate the distinct typologies values costs cognitive (financial) emotional (relational) dimensions as well four different types. In addition, framework on reveals how customers recognize goods perceiving upon disposition, which leads choices behavior. Theoretical managerial implications are...

This study compares the consumption values and clothing benefits between married unmarried women. The data were collected from a questionnaire with 548 working women in their 20's 30's. Data analyzed by factor analysis, reliability t-test, one way ANOVA. analysis on resulted five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, economic values. Five dimensions of identified analysis: individuality, social recognition, well-known brands, practicality, low price...

본 연구는 옴니채널 환경에서 고객경험이 채널로열티와 기업성과에 미치는 영향을 살펴보았다. 연구1에서 환경에 적용될 수 있는 고객경험의 차원을 확인하였고, 연구2에서 각 차원이 로열티에 영향력을 규명하고 그 영향력이 리테일 형태에 따라 어떻게 달라지는가를 살펴보았다.BR 주요 연구결과는 다음과 같다. 첫째, 옴니채널에서의 고객경험은 접근성, 개인화, 편리성, 동시성의 4개 차원으로 구성되어 있음을 확인하였다. 둘째, 환경에서의 로열티를 통해 고객관계성과에 것으로 나타나 로열티의 매개효과를 차원 중 동시성은 유의한 미쳤으나, 접근성이 영향은 유의하지 않았다. 셋째, 고객경험차원 개인화와 편리성이 영향력은 달라지는 나타났다. 구체적으로, 개인화는 백화점에서, 편리성은 할인점에서 더 중요한 영향 요인으로 확인되었다.BR 지금까지 주로 단일 채널 다루어 온 고객경험과 옴니채널이라는 새로운 적용할 있도록 확장시켜 개념화했다는 점에서 큰 의의를 갖는다. 높일 무엇인가에 대한 해답을...

Abstract This study aimed to investigate the determinants of transaction satisfaction and intention use local second-hand marketplace platforms, focusing on impact negotiation costs moderating influence users’ sense their neighborhood. Building cost theory, we conceptualized as a multidimensional construct that encompassed economic, performance, time, psychological costs. Our findings revealed economic time had significant negative effect satisfaction, whereas performance did not exhibit...

This study aims to investigate how fashion brands can strengthen or extend their brand identity using inter-industry collaboration with long-lived that are 30+ years old in respective industry. In particular, this explores the characteristics of products created through reflect expanded and value they provide consumers. For purpose, we conducted a qualitative multiple case approach used Kapferer‘s prism model as framework for our analysis. The sampling frame includes cases between from 2015...

Message sidedness of fashion salespersons on consumer behavior with the consideration mediating roles trust and cognitive efforts, moderation a regulatory focus consumers. Two scenarios were devised, single message in which salesperson explains only advantages product to customers, second double that both drawbacks product. The results showed participants trusted more perceived stronger effort for two-sided messages. messages mediated consumer''s effort, influenced consumers'' buying...

본 연구는 패션리테일 상황에서 발생하는 사회적 문제 중의 하나인 블랙컨슈머(black consumer) 현상에 관심을 두고, 패션점포 내 쇼핑 중 고객불량행동이 발생하였을 때, 판매원의 적절한 대응이 공정성 지각을 매개로 매장 타고객의 브랜드 신뢰와 충성도에 미치는 영향을 규명하고자 하였다. 서비스 실패의 유형과 대응방안에 대한 피험자 실험을 위해 시나리오 방법을 사용하였고, 실 패유형(결과/과정), 대응방안(소극적/적극적), 애착집단(고애착/저애착)의 2x2x2 요인설계를 진행하였다. 총 320명이 실험에 참가하였고 불성실한 응답을 제외한 315명의 자료를 분석에 사용하 였다. 연구결과를 요약하면 첫째, 결과실패로 인해 불량고객이 발생한 적극적인 소극적인 대응보다 타 고객의 분배공정성에 높여주는 것으로 나타났으나, 과정실 패 분배공정성은 적극적 대응과 소극적 대응 간 차이가 없었다. 둘째, 상호관계공정성 지각 의 경우, 결과 및 과정 실패 상황 모두에서 대응에서보다 평...

This study categorizes online fashion shopping malls according to consumer store patronage behavior as well classifies groups by mall understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women their 20s and 30s. The data were analyzed frequency analysis, cross-tabulations, factor T-test, ANOVA, cluster <TEX>${\chi}^2$</TEX>-test. findings this are follows. First, classified into three types 'integrated mall',...

This paper seeks to suggest user satisfaction model of digital signage see how new in-store technology can effectively lead customers" shopping in fashion retails. Authors particular focus on technological complexity, which is expected serve a subtle role using signage. study employed scenario-based online survey. Interactive with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents 307 useable responses analyzed examine proposed model....

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus this is online communities and understanding the impact selective behavior for information-acceptance. Data was compiled based female consumers 20s 30s who actively participate community forums. It included preparing weddings individuals interested weddings. A total 211 questionnaires were collected from January <TEX>$10^{th}$</TEX> to <TEX>$23^{rd}$</TEX> 2012....

This study investigated 1) the effects of mountain climbing motivation on desired wear benefits, and 2) benefits clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one purchase for personal use. All items evaluated 5-point Likert scale, SPSS 20.0 Amos 7.0 used data analysis. Confirmatory factor analysis research variables performed three factors (social interaction, health improvement, mental rejuvenation), four sought...

본 연구는 전체 온라인 의류점포를 유형화하고 의류점포의 유형 내 및 간 경쟁구조를 파악하는 것을 목적으로 하였다. 이를 위해 소비자들의 인지적 자료에 근거하여 의류시장의 하부구조를 파악함으로써 다양한 의류점포들의 경쟁그룹을 도출하였고, 점포유형들의 포지셔 닝 맵을 작성하여 경쟁그룹 고유의 경쟁점을 확인하였다. 또한 각 내에 포함되어 있는 점포들의 점포속성에서의 차이를 분석함으로써 개별점포 비교 우위점을 살펴보고자 조사는 최근 6개월 이내에 온라인에서 의류제품을 쇼핑한 경험이 20~30대 여성들을 대상 으로 실시되었고, 총 705개의 응답 자료를 분석에 사용하였다. 파악하기 계층적 군집분석을 실시한 결과 6개 유형의 12개 온 라인 점포가 오픈마켓군, 종합몰군, 패션전문몰군, 보세전문몰군 등 4개 경쟁그룹으로 군집화되었다. 또 파악하고 포지셔닝맵을 제시하기 판별분석을 결과, 종합몰은 제품/사이트 신뢰와 점포 서비스라는 점포특성으로 함께 경쟁하고 있었으며 여기에 하프클럽이나 패...

This study investigates how innovation orientation and business model innovation(BMI) affect the performance of SMEs. Data were collected from SMEs in U.S. retail industry. The main findings are as follows. First, product/service innovation(PSI), process innovation(PRI), resource (RSI) fully mediate effect on firm performance. Second, PRI RSI have positive effects financial performance, whereas PSI non-financial Third, has significant impacts both Fourth, relationship between each BMI factor...