A5082734526- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Innovation and Socioeconomic Development
- Mental Health Treatment and Access
- Politics and Conflicts in Afghanistan, Pakistan, and Middle East
- Corporate Finance and Governance
- Indian Economic and Social Development
- Agricultural Economics and Practices
- Islamic Finance and Banking Studies
- Entrepreneurship Studies and Influences
- South Asian Studies and Conflicts
- AI and HR Technologies
- Quality and Supply Management
- Economic Growth and Development
- Microfinance and Financial Inclusion
- Ethnobotanical and Medicinal Plants Studies
- Health disparities and outcomes
- Chronic Disease Management Strategies
- Employment and Welfare Studies
- Service and Product Innovation
- Marketing and Advertising Strategies
- Media, Gender, and Advertising
- Market Dynamics and Volatility
- Business and Economic Development
Graphic Era University
2023-2024
Himachal Pradesh University
2018-2024
Regional Institute of Medical Sciences
2019-2024
Chandigarh University
2020-2022
Institute of Management Technology
2019
Barkatullah University
2019
Walden University
2007-2016
University of Phoenix
2014
Government of Himachal Pradesh
2013
Background: Recognizing the need for good quality, scientific and reliable information strengthening mental health policies programmes, National Mental Health Survey (NMHS) of India was implemented by Institute Neurosciences (NIMHANS), Bangalore, in year 2015–2016. Aim: To estimate prevalence, socio-demographic correlates treatment gap morbidity a representative population India. Methods: NMHS conducted across 12 Indian states where trained field investigators completed 34,802 interviews...
Purpose The purpose of this research is to undertake a bibliometric analysis digital marketing in small and medium enterprises (SMEs). study examines papers over the last two decades performed performance analysis, co-citation bibliographic coupling scientific mapping. Design/methodology/approach 247 documents retrieved from Scopus database using thematic clustering. looked at productivity papers, prolific authors, most influencing institutions nations, keyword co-occurrence, mapping,...
This paper explores the influence of risk–return relationship and volatility spillover on stock market returns emerging economies, with a particular focus BRICS countries. research is undertaken in context where discussions de-dollarization expansion membership are gaining momentum, making it novel distinct exercise compared to prior studies. Utilizing econometric techniques investigate daily from 1 April 2008 31 March 2023, period that witnessed major events like global financial crisis,...
Finding new customers is costlier than retaining the existing for business. Therefore, building a strong relationship with helps marketers to retain their customers. Incorporating ethical and moral values into marketing activities offer way build relationship. This study identifies factors that bind sustainable in Indian context. constitutes framework understand apply personal care industry. touches certain disciplines such as mix policy, transparency trades, trust, product delivery,...
Digital media marketing and celebrity endorsement have a significant impact on consumer purchase intent. The digital tools give marketers competitive advantage in influencing customers driving intent toward their offerings. study aims to examine the effectiveness of as well endorsements intentions. purposive sampling technique was used collect responses from 523 residents tri-city Chandigarh using structured questionnaire. findings advocate that is substantial tool for intention via...
Electronic Commerce is the business environment in which information for buying, selling and transportation of goods services go electronically. E-Commerce allows as to remain open 24 hours a day, 7 days week, giving customers partner's access at any time day or night. less expensive reduces errors by minimizing handling data provides more results from limited resources using electronic commerce, businesses can share automatic many activities that are currently implemented manual processes....
ABSTRACT Background: Among the elderly population, most common psychiatric conditions include depression and anxiety, which often go untreated or unrecognized, owing to lack of knowledge misperceptions about these conditions. Timely identification treatment improve quality life elderly. As community studies were scarce in Manipur, present study was undertaken. Aim Study: This aims assess prevalence anxiety among older persons residing Thoubal district, Manipur. Materials Methods: A...
This study, with its practical implications, is a valuable resource for organisations. It examines the impact of Sustainable Management Accounting (SMA) practices on implementation and effectiveness Corporate Governance (SCG) within also investigates various dimensions SMA explores mediating roles Internal Control System (ICS) in relationships between SCG. The empirical data, collected from 512 individuals across India using purposive sampling technique, represent diverse cross-section...
The productivity and growth of an organization depend on the attrition rate its workforce. low workforce increases competency organization. Although there are numerous studies employee retention, human resource managers still struggling to hold their employees for a longer time. This paper mediating role needs job satisfaction independent construct deficiency dependent talent retention sustainability. judgemental sampling technique was adopted interview 414 different BPOs Call Centres...
This quantitative research study examined the relationship between Nigerian public administrators perceived leadership effectiveness and transformational factors based on Full Range Leadership Theory. Survey questionnaires were randomly administered to 240 local in 30 governments Osun State, Nigeria. Regression result shows a statistically significant (p < 0.05), but model only accounts for 28% of variance effectiveness, which means there are other affecting than their weak alignment with...
Background; Gynecological cancer significantly affects femininity, sexuality, fertility, physical and psychosocial relationships leading to impaired quality of life. There is a dearth literature that identifies the unmet supportive care needs gynecological patients in North East, India especially Manipur. The study aims explore women with cancers determine correlates demographic variables. Methodology: A cross-sectional using “Supportive Care Needs Survey questionnaire (SCNS SF-34)...
Background: The epidemiological data regarding the prevalence rate of mental illness among tribal population are silent in India, spite having largest globally. There is limited knowledge actual morbidity people Manipur. present study aims to document patterns psychiatric inpatients and outpatients attending psychiatry outpatient department a tertiary care hospital Materials Methods: A cross-sectional design was adopted study. All adult patients designated/notified as by Government Manipur...