A5064034137- Decision-Making and Behavioral Economics
- Economic and Environmental Valuation
- Behavioral Health and Interventions
- Experimental Behavioral Economics Studies
- Consumer Behavior in Brand Consumption and Identification
- Neural and Behavioral Psychology Studies
- Digital Marketing and Social Media
- Gambling Behavior and Treatments
- Law, Economics, and Judicial Systems
- Nostalgia and Consumer Behavior
- Consumer Attitudes and Food Labeling
- Sharing Economy and Platforms
- Diverse Aspects of Tourism Research
- Creativity in Education and Neuroscience
- Consumer Market Behavior and Pricing
- Evolutionary Game Theory and Cooperation
- Environmental Education and Sustainability
- Media Influence and Health
- Sustainable Supply Chain Management
- Evolutionary Psychology and Human Behavior
- Categorization, perception, and language
- Impact of Light on Environment and Health
- Color perception and design
- Emotions and Moral Behavior
- Personality Disorders and Psychopathology
University of Macau
2015-2024
City University of Macau
2017-2022
National University of Singapore
2011-2014
Singapore University of Social Sciences
2013
Hong Kong University of Science and Technology
2010
Purpose – This experimental economics study using brain imaging techniques investigates the risk-ambiguity distinction in relation to source preference hypothesis (Fox & Tversky, 1995) which identically distributed risks arising from different sources of uncertainty may engender distinct preferences for same decision maker, contrary classical economic thinking. The use enables sharper testing implications models decision-making including Chew and Sagi's (2008) axiomatization...
The occurrence of positive selection in schizophrenia-associated GABRB2 suggests a broader impact the gene product on population fitness. present study considered possibility cognition-related involvement by examining association with psychosis and altruism, respectively representing psychiatric psychological facets social cognition. Four single nucleotide polymorphisms (SNPs) were genotyped for quantitative trait analyses population-based studies. Psychosis was measured either Positive...
The meaning of price fairness in the sharing economy is examined four experiments. results suggest that evokes communal norms make customers more sensitive to unfairness demand-based pricing. Specifically, studies demonstrate (a) framing pricing as a surcharge perceived less fair than it foregone discount when used by family on Airbnb but not hotel Expedia or Airbnb; (b) effect host (family vs. hotel) surcharges diminished justified with an exchange good (free wifi service) cooking...
Understanding how travelers evaluate their overall trip experience is important to travel research. Psychologists suggested that these retrospective evaluations are often made by temporally integrating multiple episodes following simple heuristics draw on key only, typically the peak and end episodes, rather than considering every episodic evaluation, weighted its respective duration. To test aggregation rules, a survey adapting Day Reconstruction Method was conducted in 2017 among 691...
We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases tendency diverge from the average opinion. While extant literature focuses role of need for uniqueness in attitude formation choice behavior, not much has been done test effect seeking reactions persuasive, word mouth (WoM) messages. In four studies, we find converging evidence a effect. Specifically, motivation interacts with valence opinion such that when is low, consumers...
Background Despite the demonstrated association between empathy and gambling at behavioral level, limited neuroimaging research on disorder (GD) has been conducted. Whether how brain network of that interact in disordered gamblers not investigated. This study aimed to address this gap by examining hierarchical organizational patterns, which differences causal interactions these networks healthy controls were revealed. Methods Resting-state functional magnetic resonance imaging (fMRI) data 32...
Abstract Feelings of belongingness threat are common nowadays. The lack social support received from friends and family leads to disconnection. Our objective is investigate the effect unmet need belong on preference for crowdedness. Expecting prospects interact reconnect with others, socially disconnected consumers may be more receptive By contrast, disconnection sensitize potential thus drive them away crowds. To find out how react crowdedness, three quasi‐experiments than 1500 participants...
Unearned preferential treatment has been shown to negatively affect bystander customers who observe the but do not receive benefit. In two studies we examine watchers’ unfairness perception under different relationship norms. Study 1 compares unearned granted by a hotel versus host of peer-to-peer accommodation. The is higher in latter case. sense community platform imbues consumers’ evaluation their interactions with hosts perspective based on communal To directly test its moderating role,...
Picking up nuances of facial expression is a crucial part frontline employee–guest interaction, yet little known about its neurocognitive mechanism. We use neuroimaging approach to explore the individual differences in cognitive processing style front-of-house (FoH) employees by comparing their brain structures with those back-of-house (BoH). A voxel-based morphometry analysis 63 senior hotel executives’ images reveals that grey matter volume occipital and fusiform face areas FoH greater...
Abstract Results from studies on risk taking behavior suggest that people tend to be seeking when making choices over lotteries involve longshots: small probabilities of winning sizable payoffs. To investigate preferences longshots systematically, we conduct an incentivized experiment using state in China, each involving a single prize and fixed odds. This enables our construction single-prize odds between 10-5 10-1 prizes ranging RMB10 (about USD1.60) RMB10,000,000 USD1.60 million) across...
The authors investigate the psychophysiological correlates of loss aversion in hotel choice. Consumers are frequently found reluctant to shift their choice a subsequent option from first encountered hotel. concept can explain this ordering effect. However, there is knowledge gap about how exactly leads such inertia. present study provides more direct measurement decision process by examining electrodermal activities and reaction times when consumers making choices. data evidence reluctance...
We compare experimentally two contest designs. In the between-group design (BGD), cohorts compete with one another in stage 1 and a single cohort is then advance to 2. 2, members of this for prize. within-group (WGD), order competition reversed. Our findings support theoretical conclusion that WGD superior BGD generating more expenditure. They also show if are fixed, small, interact repeatedly over time, tacit collusion WGD, but not BGD, leads suppression expenditures.
Casino operators strive to motivate gamblers wager maximize their gaming revenue. This motivation may be achieved by increasing gamblers’ perceived likelihood of winning, which stems from cognitive bias. Therefore, it is important for casino understand the components that promote bias in gambling. study introduces and demonstrates existence a size gambling decisions using game referred as Cussec. Specifically, participants are expected choice toward option Big (vs. Small) game; however,...