Haibing Gao
A5012543690- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Liver Disease Diagnosis and Treatment
- Experimental Behavioral Economics Studies
- Microfinance and Financial Inclusion
- FinTech, Crowdfunding, Digital Finance
- Liver Disease and Transplantation
- Sharing Economy and Platforms
- Risk Management in Financial Firms
- Complex Network Analysis Techniques
- Auditing, Earnings Management, Governance
- Auction Theory and Applications
- Supply Chain and Inventory Management
- Financial Markets and Investment Strategies
- Hepatitis C virus research
- Opinion Dynamics and Social Influence
- Technology Adoption and User Behaviour
- Blockchain Technology Applications and Security
- Impact of Technology on Adolescents
Renmin University of China
2015-2023
Tulane University
2021
Hong Kong University of Science and Technology
2021
University of Hong Kong
2021
City University of Hong Kong
2021
Product recalls tend to damage the stock price of recalling firm. This article proposes and empirically demonstrates that adjustments prerecall advertising spending can be used as a tool moderate this financial damage. Using data on automobile detailed expenditures from 2005 2012, authors show firm's expenditure either mitigate or amplify negative effect recall market value, depending direction adjustment characteristics. Boosting ad before announcement softens loss when involves newly...
Red packets have symbolized happiness and good luck in Asian culture for centuries. An emerging number of online merchants Asia are adopting social red as a promotion strategy. Social not only digitalize traditional coupons to be readily transferred within consumer networks but also can reallocate the promotional rewards based on consumers’ network value rather than their personal firm. In this study, we conceptualize an implementation framework, where consumers with higher receive better...
We propose social pricing, a novel pricing framework under which consumers with higher capital enjoy better price. Conceptually, enables firms to achieve price discrimination based on consumer’s value. This is in sharp contrast traditional strategies where differentiation typically hinges consumers’ personal design and conduct two randomized field experiments leading online fresh food retailer understand the value of pricing. Social has been commonly credited for its effectiveness new...
Retailers are often short on capacity, so a logical assumption would be that retailers could improve their profits by acquiring more. In this study, we show is not necessarily true, because retailer's capacity has strategic role in channel distribution. Specifically, consider setting with multiple suppliers and common retailer. Our analysis reveals that, first, when the limited, its will compete head‐to‐head for thereby driving down equilibrium wholesale prices. Second, number of large,...
Abstract By harnessing the power of crowd, crowdfunding has changed way startup ventures, innovation‐minded entrepreneurs, and private individuals raise capital. Reward‐based is an established attractive fundraising option for entrepreneurs with creative projects, while investment‐based also gained popularity thanks to progress related regulations. Both types are drawing a growing number startups that seek funding opportunities, although backers on different platforms exhibit distinct...