Residents' communities feature to make innovative tourism development strategies. Residents play an indispensable role in developing policies and sustainable infrastructure projects. A few research studies have sought understand the animated influence of opportunities on residents' life. The study examines how enhance quality life context New Silk Road Initiative. main objective current is analyze interplay perceived impacts local communities' perception Previous researches were focusing...

This precise study performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers’ value, and corporate social responsibility (CSR) on sustainable performance. research aimed investigate how media marketing application moderates between performance firms located in Multan Division, Pakistan. applied simple random sampling approach execute this research, authors sent questionnaire with an invitation letter...

Typically, residents play a role in developing strategies and innovations tourism. However, few studies have sought to understand the of Islamic religiosity on perceived socio-cultural impacts sustainable tourism development Pakistan. Previous focusing as by local communities applied various techniques explain relationships between selected variables. Circumstantially, structural equation modeling (SEM) technique has gained little attention for measuring factors affecting This investigation...

The restoration of the ancient Silk Road intends to reconnect China with Africa, Middle East, and Europe through a railway network, airports, roads, seaports, an optical fiber system. Belt Initiative (BRI) has three components. One Belt, (OBOR) is based upon two parts BRI; maritime economic belt. OBOR six corridors. China-Pakistan Economic Corridor (CPEC) smartest corridor under OBOR, which passes only Pakistan, after completion, will provide safe cheap route for import oil energy. CPEC...

Polyphenols are natural antioxidants and play a very vital role in inhibition of oxidative stress as induced by free radicals the body. Apple pomegranate peels significant agro-industrial wastes. The waste could be utilized to extract polyphenols for processing various functional foods nutraceuticals. An investigation was executed extraction from apple sonication maceration. Three different polar solvents: methanol, ethanol, acetone were used study at two concentrations (50% 75%). Yield (%),...

The Chinese Government commenced the One Belt Road (OBOR) project in 2013 for multidimensional development to restore historical Silk paradigms. Economic Corridor provides networks and connections based on two geographical territories. China Pakistan (CPEC) is one of them, a chunk Belt’s economic corridors. CPEC would be an game-changer Pakistan. It will generate businesses, minimize poverty, employment opportunities, improve local communities’ health education. However, it more lucrative...

The success of an organization’s environmental sustainability objectives is contingent on the behavior its personnel. present study was conducted to observe how green human resource management (GHRM) practice improves performance (EP) through psychological climate (PGC) and pro-environmental (PEB). It also evaluates moderating role individual value (IGV). Data were collected from HR professionals health officers directly engaged in practices private hospitals Sialkot, Pakistan. To gather...

The Bifidobacterium bifidum susceptibility in gastrointestinal conditions and storage stability limit its use as potential probiotics. current study was design to encapsulate B. using sodium alginate (SA, 1.4% w/v) different concentration of zein coating material, that is, Z1 (1% w/v), Z2 (3% Z3 (5% Z4 (7% Z5 (9% w/v). resultant microbeads were further investigated for encapsulation efficiency, survival conditions, release profile intestinal fluid, morphological characteristics. highest...

A modifiable risk factor for many diseases is physical inactivity. In this modern era, activity acknowledged as a vital strategy to promote good health. According the WHO, regular has various benefits psycho-physical Decreased inactivity happening in China due increased participation of Chinese population activity. The human body needs specific level maintain health.The main aim present study was assess people's understanding and preventive measure against different diseases.The exploratory...

Cryptocurrency has revolutionized the economic system of world. It provides a new and innovative means exchange that speedily invaded financial market trends changed traditional cash However, consumers have low acceptability for blockchain-based cryptocurrency due to increasing online scams absence regulatory framework. There is also misconception about its usage on many platforms, which created clear gap in literature address this issue. Therefore, current study intends investigate effect...

Cymbopogon citratus is a medicinal and well-known aromatic plant which usually used as substitute for green-tea with extraordinary phytomedicinal potential. It of great importance because it offers several promising health effects. The objective the study was to investigate antioxidant activity total phenolic content lemongrass leaves extracted by maceration ultrasound-assisted extraction techniques. Different concentrations both acetone ethanol (50% 70%) solvents were tested their radical...

The purpose of this study is to understand how leader humility effectively stimulates follower creativity in the workplace during coronavirus disease 2019 (COVID-19) scenario. Relying on social cognitive and information processing theories, investigates cultivates self-efficacy creativity. Furthermore, it explores an intervening mechanism examines a moderating role proactive personality. hypothesized model empirically tested by collecting data from 405 employees 87 managers working banking...

Sustainable tourism development (STD) has been much touted in academia and policy circles; however, developing economies are still struggling to adopt STD. This phenomenon motivated us trace the barriers hindering STD their interrelationships context of economies. study identified through a systematic literature review expert opinions. A six-tier hierarchical structure was developed using interpretive structural modeling (ISM). The Matrice d’Impacts croisés multiplication appliquée á un...

Scholars focused on behavioral changes in employees rather than depending solely technology enhancements due to organizations’ poor and inefficient environmental performance. The purpose of this research is observe the influence green HR practices (GHRP) work engagement job satisfaction environment its effect performance universities. Furthermore, mediating moderating impact values are explored. data were collected from 337 officials faculty members universities Pakistan through structured...

Stevia rebaudiana (Bertoni) leaves consist of dietetically important diterpene steviol glycosides (SGs): stevioside (ST) and rebaudioside-A (Reb-A). ST Reb-A are key sweetening compounds exhibiting a potential 100 to 300 times more intense than that table sucrose. Ultrasound-assisted extraction (UAE) SGs was optimized by effective process optimization techniques, such as response surface methodology (RSM) artificial neural network (ANN) modeling coupled with genetic algorithm (GA) function...

Abstract Environmental consciousness has grown, and businesses have been increasingly compelled to adhere international treaties regulations. The present study posits that eco-design, green technology pro-environmental behavior impact the success of new products by utilizing process innovation product as mediators, with corporate image serving a moderator. Furthermore, this underscores important building positive enhance effectiveness sustainable initiatives in textile sector. Data for were...

This review reviews techniques to enhance immunity and productivity in broilers, explicitly highlighting the effects of vaccination on poultry health. The grill business is integral global food supply, improving health vital satisfy increasing demand for meat. Vaccination essential safeguarding from viral illnesses, augmenting their immunological responses, raising overall production efficiency. main aim this analyze many procedures utilized production, evaluate efficacy, pinpoint research...