A5107953191- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Evolutionary Psychology and Human Behavior
- Psychology of Social Influence
- Consumer Market Behavior and Pricing
- Probiotics and Fermented Foods
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Machine Learning in Bioinformatics
- Supply Chain and Inventory Management
- Social and Intergroup Psychology
- Cyberloafing and Workplace Behavior
- Varied Academic Research Topics
- Emotions and Moral Behavior
- Land Use and Ecosystem Services
- Customer churn and segmentation
- Archaeology and Rock Art Studies
- Online and Blended Learning
- Management Theory and Practice
- Business Strategies and Management Research
- Safety and Risk Management
- Memory Processes and Influences
- Media Influence and Health
- E-commerce and Technology Innovations
- Environmental Impact and Sustainability
Liaoning Shihua University
2024
Xi'an University of Technology
2024
University of Maryland, Baltimore
2024
Ningbo University
2023-2024
University of Nottingham Ningbo China
2023
Chizhou University
2023
Beijing Normal University
2021-2022
University of Central Florida
2011-2022
California University of Pennsylvania
2015
Harbin Institute of Technology
2013
While previous work has focused on the positive impact of smiles interpersonal perceptions, this research proposes and finds that smile intensity differentially affects two fundamental dimensions social judgments—warmth competence. A marketer displaying a broad smile, compared to slight is more likely be perceived by consumers as warmer but less competent. Furthermore, facilitative effect warmth perceptions prominent among promotion-focused in low-risk consumption contexts, while detrimental...
Employees' positive affective displays have been widely used as a strategic tool to enhance service experience and strengthen customer relationships. Companies primarily focused their employee training programs on two dimensions of display: intensity authenticity. Yet there is limited research when, how, why these affect reactions. Drawing the emotions social information (EASI) framework (Van Kleef, 2009), we develop conceptual model in which display authenticity differentially influence...
Abstract This research investigates how a discrete positive emotion (awe) impacts consumers' decisions on food choices. We probe and demonstrate that the experience of awe enhances consumer preferences for healthy versus unhealthy products. In series three studies, we find awe, compared with neutral emotion, increases likelihood to choose products over (Study 1). Consumers' processing styles drive observed effect 2), whereby reliance analytic processing, which leads Moreover, exerts stronger...
Research has demonstrated the positive effects of smiles on interpersonal perceptions attractiveness, likability, and friendliness. A possible mechanism underlying is babyfacedness. Four studies were conducted with 1,235 participants. In Study 1, 646 participants assigned to one six levels smile intensity responded measures age perception perceived Compared neutral expression, maximal reduced estimations this effect was mediated by 2, 59 respondents' responses indicated that a age. 3, 318...
The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings firms. Yet typical method extracting diagnostic information from online content—text mining—has limitations. As starting point, we propose analyzing sample comments before initiating text mining. Using combination real data simulations, demonstrate sampling procedure selects respondents whose contain large amount is superior to two most...
This research examines the role of syntactic complexity—complexity induced by sentence structure text—on memory for print ads. The authors find that ads aimed at older adults contain significant complexity, which commonly used readability indexes fail to detect. Further, complexity adversely affects message recall in (age 65 and up), but not younger, adults. adverse effect on continues even when motivation process is high. discuss implications these findings.
Scant empirical research has focused on how impressions of teams are formed based members' collective appearance, even though team photos omnipresent in visual communications and teamwork is a common theme to elicit positive responses. Across 4 studies, we show that subtle increase the facial resemblance among members enhances observers' evaluations effectiveness. This effect mediated by perceived cooperative intent players. Furthermore, demonstrate reversal through moderating role...
E-commerce platforms usually present an ordered list, mixed with several organic items and advertisement, in response to each user's page view request. This the outcome of ad auction allocation processes, directly impacts platform's revenue gross merchandise volume (GMV). Specifically, determines which is displayed corresponding payment, while decides display positions advertisement items. The prevalent methods segregating into two distinct stages face problems: 1) Ad does not consider...
Vehicle-to-everything (V2X) is considered a key factor in driving the future development of intelligent transport, which requires high-quality communication and fast sensing vehicle information high-speed mobile scenarios. However, mobility makes wireless channel change rapidly, frequent estimation feedback between roadside unit (RSU), resulting an increase overhead. At same time, high maneuverability vehicles leads to switching misalignment beams, so RSU must have better beam prediction...
Considering the feasibility of application GIS technology and multimedia in campus emergency preparedness managing platform system, this paper discusses overall design for visual management where principles prevention treatment public visualization system works are proposed. Then, various animation is realized by using Flash soft. By way analyzing data GIS, professional software tool GIS-MapInfo, taking Scilab as platform, we realize functions intelligent electronic map HEU campus. This can...