Fang Wan

ORCID: 0000-0001-5107-9757
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About
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Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Advanced Statistical Methods and Models
  • Statistical Methods in Clinical Trials
  • Optimal Experimental Design Methods
  • Digital Marketing and Social Media
  • Social and Intergroup Psychology
  • Traditional Chinese Medicine Studies
  • Mitochondrial Function and Pathology
  • Acupuncture Treatment Research Studies
  • Eating Disorders and Behaviors
  • Statistical Methods and Inference
  • International Business and FDI
  • Cultural Differences and Values
  • Technology Adoption and User Behaviour
  • Genetic Associations and Epidemiology
  • Media Influence and Health
  • Evolutionary Psychology and Human Behavior
  • Advanced Causal Inference Techniques
  • Death Anxiety and Social Exclusion
  • Metabolism and Genetic Disorders
  • Neurological Disease Mechanisms and Treatments
  • Hearing Loss and Rehabilitation
  • Consumer Retail Behavior Studies
  • Face Recognition and Perception
  • Ocular Disorders and Treatments

Heilongjiang University of Chinese Medicine
2023-2025

Women's Hospital, School of Medicine, Zhejiang University
2025

Beijing University of Chinese Medicine
2025

Peking University
2018-2024

Center for Life Sciences
2017-2024

Chinese Institute for Brain Research
2018-2024

Lancaster University
2016-2024

University of Manitoba
2010-2023

Capital Medical University
2021

McGovern Institute for Brain Research
2018-2021

Asians are more likely than North Americans to refuse a small gift that is offered them by casual acquaintance. Five experiments confirmed this difference and explored the reasons for its occurrence. Asians, who inclined think of themselves in relation others, invoke reciprocity norm exchanging gifts with acquaintances, they order avoid feeling indebtedness would experience if cannot reciprocate. Americans, however, independently base their acceptance on attractiveness without considering...

10.1037/a0021201 article EN Journal of Personality and Social Psychology 2010-11-08

Multinational corporations (MNCs) are increasingly engaging in corporate sociopolitical activism (CSA) on geopolitical disputes, which may elicit animosity among misaligned consumers a host country. Building signaling theory, the authors suggest MNCs using language strategies to mitigate consumer animosity. Across four experimental studies, demonstrate that context of CSA, rationalized (vs. evasive) can host-country animosity, as perceive be more authentic. However, mitigating effect is...

10.1177/1069031x251319018 article EN Journal of International Marketing 2025-01-30

This paper examines how consumers' immersion in narratives moderates the influence of self-character similarity on narrative and embedded brand evaluations. Traditional information-processing narrative-processing models are used for understanding these effects. Study 1 showed that when participants was induced, their story evaluations were more favorable lead character unlike themselves than he or she similar. 2 participants' unaided aided memory impeded like them (indicating greater...

10.2753/joa0091-3367400203 article EN Journal of Advertising 2011-06-30

We describe a 15-year-old boy with full-blown mitochondrial myopathy, encephalopathy, lactic acidosis, and stroke-like episodes (MELAS) chronic progressive external ophthalmoplegia (CPEO). He presented visual disturbance, hearing impairment, continuous partial epilepsy on the right aspect of face, hemiparesis since age 13. Four months later, he experienced another strokelike episode left hand. Serial computed tomographic scans revealed bilateral parieto-occipital hypodense lesions gyral...

10.1001/archneur.1993.00540090074013 article EN Archives of Neurology 1993-09-01

Recent studies have revealed significant intratumor heterogeneity (ITH) of nuclear genome mutations and highlighted its function in tumor progression treatment resistance. However, the ITH somatic mitochondrial DNA (mtDNA) detected cancers remains unknown. In this study, we performed multiregional mtDNA sequencing paratumor tissue samples from 12 hepatocellular carcinoma (HCC) 13 colorectal cancer (CRC) patients. A substantial level was found paired non‐HCC inflammatory tissues, suggesting...

10.1002/ijc.31395 article EN International Journal of Cancer 2018-03-23

This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts examine perceptions of the impact models advertising both cultures. The third person effect which states people believe media impacts others than themselves is tested this contributes behaviors related image. A comparison responses from young inHong Kong US indicate cultures similar degree dissatisfaction dieting...

10.1108/13555850310765079 article EN Asia Pacific Journal of Marketing and Logistics 2003-04-01

Abstract We report myoclonic epilepsy with ragged‐red fibers (MERRF) syndrome in a Chinese family confirmed mitochondrial DNA point mutation. Six members of the including grandmother, two siblings, and three grandchildren were affected. Among them, action myoclonus was seen five; short stature, muscle weakness, mental retardation four; lactic acidosis, hearing impairment, ataxia two; seizures one. Muscle biopsy from affected siblings revealed abundant subsarcolemmal mitochondria...

10.1002/mus.880170107 article EN Muscle & Nerve 1994-01-01

With online gaming becoming a major entertainment form, there are growing concerns that websites promoting gambling and violent games have undesirable effects. Such led to numerous calls regulate controversial sites. However, little research has been done explain why people support restrictions on One theory, the third-person effect, provides possible explanation. The effect suggests when confronted with negatively perceived message, tend overestimate message's others compared one's self....

10.1080/15252019.2004.10722093 article EN Journal of Interactive Advertising 2004-09-01

Normal probability plots are widely used as a statistical tool for assessing whether an observed simple random sample is drawn from normally distributed population. The users, however, have to judge subjectively, if no objective rule provided, the plotted points fall close straight line. In this paper, we focus on how normal plot can be augmented by intervals all so that, population distribution normal, then should into corresponding simultaneously with 1-α. These simultaneous 1-α provide...

10.1002/bimj.201300244 article EN Biometrical Journal 2014-10-21

Abstract Changes in the retail environment have stimulated retailers to develop strategies aimed at synchronizing multiple, complementary channels service an increasingly diverse consumer marketplace. In this research, two studies are presented test a model of behavioral implications trust brick-and-mortar and online channels. Results from Study 1 indicate that was influenced primarily by channel interactivity, trust, turn, loyalty as well intention purchase both 2 demonstrate carry-over...

10.1300/j049v11n04_05 article EN Journal of Marketing Channels 2004-07-01

Previous studies have detected a higher level of ferritin in patients with hepatocellular carcinoma (HCC), but potential causal association between serum and hepatocarcinogenesis remains to be clarified. Using well‑established prospective cohort longitudinally collected serial blood samples, the baseline levels HCC risk were evaluated 1,152 infected hepatitis B virus (HBV), major factor for HCC. The was assessed by Cox proportional hazards regression model using univariate multivariate...

10.3892/ol.2018.9099 article EN Oncology Letters 2018-07-06

Visual cognition in humans has traditionally been studied with cognitive behavioral methods and brain imaging, but much less genetic methods. Perceptual rivalry, an important phenomenon visual cognition, is the spontaneous perceptual alternation that occurs between two distinct interpretations of a physically constant stimulus (e.g., binocular rivalry stimuli) or perceptually ambiguous Necker cube). The switching rate varies dramatically across individuals can be voluntarily modulated by...

10.1523/jneurosci.1970-17.2018 article EN cc-by-nc-sa Journal of Neuroscience 2018-09-21
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