A5007465788- Experimental Behavioral Economics Studies
- Decision-Making and Behavioral Economics
- Taxation and Compliance Studies
- Legal principles and applications
- Ethics in Business and Education
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Psychology of Social Influence
- Law, Economics, and Judicial Systems
- Evolutionary Game Theory and Cooperation
- Digital Marketing and Social Media
- Psychology of Moral and Emotional Judgment
- Sharing Economy and Platforms
- Corporate Identity and Reputation
- Consumer Market Behavior and Pricing
Rollins College
2021-2023
University of Cambridge
2018
Does competition affect moral behavior? This fundamental question has been debated among leading scholars for centuries, and more recently, it tested in experimental studies yielding a body of rather inconclusive empirical evidence. A potential source ambivalent results on the same hypothesis is design heterogeneity-variation true effect sizes across various reasonable research protocols. To provide further evidence whether affects behavior to examine generalizability single study...
Significance Competitions are prevalent in social life, but it is typical a competition that the competitors far outnumbered by people who do not participate aware of it. In series experimental studies, we find mere awareness can affect noncompetitor’s performance similar tasks. our field experiment involving pay-what-you-want entrance at German zoo, customers were over payments, did it, paid more than unaware Further experiments provide confirmatory evidence for this contagion effect, and...
Abstract This paper presents a conceptual framework that outlines the various brand relationships consumers have with special focus on negative relationships, and those relate to anti‐brand behaviors. Based empathy map, consists of four main parts: how think (share mind) feel heart) about brands, which in turn affect what say voice) do wallet) brands. The combines more than 40 branding concepts into one comprehensive, coherent, unified easy‐to‐understand where are categorized by their degree...
This research studies how payment decision timing—before versus after product delivery—influences consumer under pay-what-you-want (PWYW) pricing. The authors focus on situations where there is minimal change in uncertainty regarding the before receiving it. theoretical development suggests that people pay more (vs. before) when value high, but effect mitigated low and reversed sufficiently low. Results from a laboratory experiment field lend support to predictions, with preliminary evidence...
Abstract Research in recent years suggests that fairness concerns could mitigate hold-up problems. In this study, we report theoretical analysis and experimental evidence on an opposite possibility: also induce our setup, problems will not occur with purely self-interested agents, but theoretically be induced by demand for distributional among agents without sufficiently strong counteracting factors such as intention-based reciprocity. We observe a widespread occurrence of experiment....