A5015865631- Consumer Behavior in Brand Consumption and Identification
- Cultural Differences and Values
- Behavioral Health and Interventions
- Social and Intergroup Psychology
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Decision-Making and Behavioral Economics
- Customer Service Quality and Loyalty
- Experimental Behavioral Economics Studies
- Culture, Economy, and Development Studies
- Media, Gender, and Advertising
- Evolutionary Psychology and Human Behavior
- Gestational Diabetes Research and Management
- Psychology of Moral and Emotional Judgment
- Auction Theory and Applications
- Birth, Development, and Health
- Environmental Sustainability in Business
- Cultural Industries and Urban Development
- Wine Industry and Tourism
- Hospitality and Tourism Education
- Marketing and Advertising Strategies
- Service and Product Innovation
- International Student and Expatriate Challenges
- Cultural, Linguistic, Economic Studies
- Health, Environment, Cognitive Aging
Nanyang Technological University
2013-2024
Singapore Institute for Clinical Sciences
2021-2023
Agency for Science, Technology and Research
2021-2023
National University Health System
2021-2023
National University of Singapore
2016-2023
Chinese University of Hong Kong
2020
University of Groningen
2020
In this article, the authors examine cross-cultural variations in how people discount future. Specifically, they predict that from Western cultures are relatively less patient and therefore future to a greater degree than do Eastern cultures, thus Westerners value immediate consumption more. Furthermore, on basis of regulatory focus theory, when Easterners faced with threat delay receiving product (i.e., prevention loss), more impatient, whereas not being able enjoy early promotion their...
ABSTRACT This article explores the impact of consumers' regulatory goals on their relative focus hedonic (versus utilitarian) benefits products. Drawing from extant literature, we argue that promotion‐focused consumers will exhibit more favorable attitude towards a product when its are highlighted in comparison to utilitarian benefits. Prevention‐focused other hand We further this effect is moderated by contextual factors, such as evaluation mode. In addition, posited difference only holds...
Journal Article Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence Brand Associations Get access Sharon Ng, Ng Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael J. Houston Consumer Research, Volume 32, Issue 4, March 2006, Pages 519–529, https://doi.org/10.1086/500482 Published: 01 2006
OBJECTIVE Better preconception metabolic and nutritional health are hypothesized to promote gestational normoglycemia reduce preterm birth, but evidence supporting improved outcomes with supplementation starting is limited. RESEARCH DESIGN AND METHODS This double-blind randomized controlled trial recruited from the community 1,729 U.K., Singapore, New Zealand women aged 18–38 years planning conception. We investigated whether a formulation containing myo-inositol, probiotics, multiple...
Human beings have always coveted beautiful objects, but the desire to look good is reaching new heights worldwide. Although pursuit of beauty appears universal, industry evidence suggests that it particularly strong in Asia. This research examines effect culture on beauty. Three studies provide converging interdependent self-construal increases likelihood using appearance-enhancing products. Study 1 operationalizes through nationality and shows Easterners (more interdependent) are more...
This research demonstrates that under states of certainty, consumers with a relatively stronger global (local) identity prefer brands, whereas uncertainty, local (global) brands. effect occurs because uncertainty (certainty) activates divergent (convergent) thinking style, which results in preference for options are more distant from (closer to) the to associate strongly. The holds both when individuals’ global–local citizenship is measured and it manipulated. further establishes an...
The unprecedented crisis of COVID-19 posed severe negative consequences for consumers, marketers, and society at large. By investigating the effect individuals' distance from epicenter (i.e., geographical area in which pandemic is currently most severe) on consumers' risk perception subsequent behaviors, this research provides novel empirical findings that can offer practical insights marketers. While intuitively, people expect individuals closer to generate a greater pandemic, evidence four...
This research examines cross-cultural differences in brand dilution effects and the moderating role of motivation extension typicality. Drawing from recent findings that indicate culture affects way people treat conflicting information, this predicts Easterners Westerners react differently to failures by a extension. In contrast previous have suggested failure typical leads less for when they are highly motivated (than motivated), study argues exhibit greater motivated). The opposite pattern...
Abstract According to the dual entitlement principle, consumers find it fair for firms price asymmetrically cost changes—that is, increase prices when costs but maintain decrease. However, a meta-analysis reveals asymmetric pricing is less prevalent in collectivistic (vs. individualistic) countries (study 1). We propose fairness-based explanation, demonstrating that interdependent cultures perceive be than do independent individualistic (studies 2, 4, and 5). attribute this cultural...
Abstract Size cues are increasingly common in brand names (e.g., Xiaomi and Mini Cooper), but scant research has investigated whether how name size influence consumers’ perceptions. This shows that a cue can evoke gender associations, which subsequently affect perceived warmth competence of the target brand. A series seven studies provide converging evidence brands with smallness to be warmer less competent, while those bigness warm more competent. combination measurement-of-mediation...
This research tests the idea that a salient global identity positively affects people’s willingness to pay for environmentally friendly products. Results from large-scale multi-nation survey ( N = 75,934) as well two studies 322) conducted in Singapore supported this prediction. We found participants with more (vs. less) dominant indicated greater support products and exhibited increased pro-environmental behavior. further show effect is driven by stronger feeling of personal responsibility...
This research examines the impact of field dependency on way people structure brand information in memory. The authors propose that a person's level is an important determinant stored Specifically, argue independents are more likely to extract and integrate episodic form overall beliefs, while dependents tend store detailed, memory less generalize across product categories. further this effect moderated by expertise such differences have implications for how evaluate marketing...
To determine whether a combined myo-inositol, probiotics and micronutrient nutritional supplement impacts time-to-natural-conception clinical pregnancy rates.
Service robots and other automation technologies are increasingly being deployed in premium retail service establishments. While these may signal a brand’s innovativeness thus enhance its image, they can also lead to perceptions of standardization, which dilute the perceived premiumness. These opposing effects make it unclear whether brands should adopt technologies, specifically robots. To address this gap, we conduct seven studies, including an experiment using real-life robot, reveal that...
Human beings have always coveted beautiful objects, but the desire to look good is touching new heights worldwide. Although pursuit of beauty appears be universal, industry evidence suggests that it particularly strong in Asia. This research examines effect culture on beauty. Three studies provide converging interdependent self-construal increases likelihood using appearance-enhancing products. Study 1 operationalizes through nationality and shows Easterners (more interdependent) are more...